how to design a catchy brochure

How To Design a Catchy Brochure

how to design a catchy brochure

Designing a brochure for promotional activities is easy. But designing a brochure that a potential customer will keep is not easy.

Brochure design must be effective in displaying product and service information that can be accessed by potential customers. The more effective your brochure design is, the more likely it is that the brochure will be stored and distributed to other potential customers.

How to Design a Catchy Brochure?

Brochure design is not just about the image or layout used, but a combination of elements that work together harmoniously and make brochure design more effective.

Elements such as fonts, content, and type of paper for printing brochures should be carefully considered. So that the resulting brochures bring in leads and increase sales.

There are several things that must be considered when designing brochures for promotional activities in your company.

1. Determine the Purpose of Making the Brochure.

The first step we have to do is identify the purpose of the brochure. This will determine how promotional activities using brochures will work.

  • Who will we distribute this brochure to?
  • Which segment is the audience included?
  • How do we distribute it?
  • What benefits do we expect from the brochures we distribute?

The questions above will provide conclusions and directions for us to get an effective brochure design.

2. Determine the Fold Brochure.

The distinctive feature of brochures is that they are folded, there are different types of folds in use today. This must be considered because the folds in the brochure can control how product and service information is presented to potential customers.

We must choose the right brochure folds in accordance with the products or services we offer. So that when prospective customers open the folds of the brochure, the information they receive is conveyed sequentially.

3. Check Copywriting On Brochures.

One of the most important things in the design of a brochure is how to present the content to the reader, by presenting the right meaning and purpose of the brochure that we share will be conveyed to the reader.

Check the copywriting on the brochure again. Does displaying too much information overwhelm the reader? Is the information too short?

Read How To Design a Catalogue

The information displayed on the brochure should be concise and attractive, meaning that we must be able to convey valuable information to potential customers in a short time.

Adjust the number of words with the brochure design, because it will affect the beauty of the design.

4. Choose the Right Font.

In a brochure, there is usually a title, subheading, and content. We must choose the right font to use in each of these sections.

To make it look more attractive, don't use too many fonts in the brochure design. Three types of fonts are sufficient for each text.

Fonts greatly influence the design of a brochure, define its style, and influence its visual appeal. If you're new to typography, I highly recommend looking for font combinations that can work together and come up with an eye-catching design.

5. Select the appropriate paper type.

Choose the type of paper that will be used to print your brochure and consider whether or not to use coated paper.

For some people, the type of paper and its coating can influence their perception of your company. Brochures with thicker paper stock with a glossy or matte finish will give a more luxurious feel than brochures with lighter paper types.

The type of paper will also affect the durability of the brochures that we make. Heavier types of paper usually last longer than lighter ones.

This layer of paper can protect the brochure from smudges and scuffs and make the brochure brighter colours.

6. Use Photos With High Resolution.

Don't use blurry, broken, low-resolution photos in a brochure design, this will reduce the quality of the design. To get a more effective brochure design, image quality is very important.

To display product images on a brochure, make sure the images are arranged in a way that is visually appealing. Use the services of a photographer to get guaranteed photo quality.

7. Insert a Call To Action.

A call to action is a message or invitation to readers to do something. Such as, contact us via WhatsApp, visit our website, visit our store and other requests.

This is the part where you direct the reader to do what you intended yourself to do when creating the brochure. The call to action section is very important in a brochure because it greatly affects the conversion of promotional activities.

Read What is Company Profile

Make the call to action clearly visible to the reader, using visual cues like larger font, a different colour or the white space around it to make it stand out even more.

In order to get a better response from readers, including special discounts. Coupons, promo prices or special promos will encourage readers to make the call to action they want.


After you read a few points on how to make an attractive brochure, then you already understand what things need to be considered when making a brochure. Plan your brochure design well to get a brochure design that catches the attention of potential customers.

If your company does not have a design team to design a brochure, please contact SWS Digital Agency via the contact page. Our team will help you design the brochure according to your wishes. We will also help you print brochures with quality materials and printing machines.

Visit our Facebook and Instagram pages for the latest information on digital marketing.

how to design a catalogue

How To Design a Catalogue

how to design a catalogue

How do you promote your products or services? Printing media or online media? Regardless you may need a catalogue.

What is a catalogue?

The catalogue is a media that contains a list of products and services from a company that sells to consumers, end-users or other companies. It can be in the form of cards, books, sheets or digital which is often referred to as an e-catalogue.

The catalogue is a very important promotion media, especially if your company sells products.

What are the Benefits of the catalogue?

By using a catalogue we can introduce products in detail to potential customers and make them interested in buying them.

The process of selecting products according to customer needs is also easier because a catalogue can display several images from different points of view.

Product descriptions can also be displayed in as much detail as possible. The catalogue is still in use today, but sometimes only in the online version.

The challenge now is how to design a catalogue to fit the changing marketing environment.

In addition, nowadays people prefer something digital, so a catalogue design is needed both in print and online.

Catalogue Design Tips

It's not just a catalogue design that makes your product or service attractive, but it's your combination of knowledge about the target market and creativity that makes it interesting.

Let's discuss how to design a catalogue in order to produce a good and attractive catalogue design in the eyes of consumers.

1. Use Appropriate Colors In The Catalogue Design.

Colour affects a person's mood when reading a catalogue, it can even affect interest in buying the products you offered.

For example, a clothing boutique catalogue design fit depicts elegance, such as gold, silver, and ivory hues.

The mixture of black and white will give your product a simple and elegant impression.

Colourful colours are commonly used in toy catalogues with a target audience of children and household appliances catalogues with a target audience of parents.

2. Use Appropriate Typography in Catalogue Designs.

Use one or two types of typography in your catalogue and apply bold or italic type to create a distinct style and emphasize meaning.

Do not use too many types of fonts in a catalogue, because it will make the reader uncomfortable when reading it.

Read What is Company Profile

The general rule is to use at most two or three fonts at the same time. For example, use a serif font for headers if you use a sans serif font in paragraphs.

Use it consistently so that the typography in your catalogue not only produces an attractive design but also as a layout navigation guide for the reader.

3. Use Attractive and Detailed Photos.

Your catalogue should use sharp photos with consistent lighting and background. Usually, images for catalogues use a resolution of 300 dpi.

To get professional image results, use professional photography services around you. Usually, professional photography services use cameras that are capable of producing quality and detailed photos.

Display product images from several parts so that readers can see the product in detail. This can also add confidence to readers to buy the products we offer.

4. Use a Consistent and Creative Catalogue Design.

The catalogue is one of the branding media in the company. Make customers recognize your business brand through the patterns, layouts, and colours in the catalogue.

We recommend that you refer to the brand guidelines when designing a company profile. So that the resulting design still describes the characteristics of your company.

Read What is Brand Guidelines and it’s Benefit For Your Business

Create distinct designs across multiple pages of your catalogue to avoid being monotonous.

It takes creative ideas to create different catalogue page designs, such as full-size product images that can convey a more focused message.

5. Use Blank Space Techniques In Catalogue Design.

Catalogue pages filled with product images and descriptions discourage readers from reading them.

Combine empty space with the layout structure of the catalogue design to give readers a break.

This technique can also increase the reader's focus on the image or description that we want to highlight.

6. Use Appropriate Paper in The Print Catalogue.

When printing a catalogue you should consider the type of paper. In terms of flexibility, there are two choices, namely paper that is more flexible or paper that is thicker and stiffer.

Flexible paper may be easier to carry and distribute while thicker, stiffer paper can protect your catalogue and make it more durable.

The choice of matte and glossy paper types must also be considered and adapted to the character of your company.

7. Show Attractive Product Descriptions.

It is very important to present a complete and detailed product description. But a product description that is too technical will make a boring impression.

Product descriptions not only provide technical specifications of the product but must also attract customers to buy them.

Read Important Factor in Editorial Design

Show other important information such as price, ingredients, quality and product benefits to readers. Also, write down a quick tip on how readers can use your product effectively.

Also provide contact information or website URL in your catalogue, so that readers can easily contact you or buy your products on the website.


Catalogues are needed in corporate promotional activities, an attractive catalogue design is needed to read and write with copywriting that can lead readers to buy the products or services offered.

Catalogue design must follow the company's brand guidelines and be developed creatively but still describe the characteristics of your company.

If you need a catalogue design and printing service that is capable of printing quality catalogues, please contact our team via the contact page.

SWS Digital Agency has an experienced design team designing catalogues for companies. We also have digital printing machines that are capable of printing catalogues with high colour accuracy.

Visit our Facebook and Instagram pages for the latest information and promos.

what is company profile

What is Company Profile

what is company profile

A company profile is a professional introductory tool for a company that aims to attract the attention of readers and convey information about a company concisely. Well designed to make a strong impact and an attractive impression on potential investors or clients.

It designed according to the character of the company will make a difference from other companies. Serves as a resume that helps build the company's credibility with clients and investors.

A company profile is a summary of all relevant elements of an agency or company. This can be in the form of a statement describing important information about the business that serves several purposes.

Usually, it created for potential customers, stakeholders, suppliers, financial institutions, government regulators, and potential investors.

Benefits of Company Profile

The benefits of a company profile are that it contains detailed information about the company that acts as a medium of representation, marketing tools, a complement to proposals, as well as a medium for branding and publication.

Read: Important Factor in Editorial Design

To cooperate with other clients or vendors, the company owner uses a company profile to introduce his company. So it must be made as best as possible so that it reflects the original character and values ​​of the company.

Information in the Company Profile

Although no standard rules are governing the contents of a company profile, it usually contains the following:

  • Company name.
  • Company history.
  • Organizational structure and stakeholders.
  • Company's address.
  • Company contact information.
  • Company operational data.
  • The overall business strategy of the company includes the vision and mission.
  • Products and services offered by a company.
  • Company financial data including main assets, profit and income.
  • Past, present and future shows.
  • Information about human resources.
  • Short term and long term goals of the company.

How to Create a Company Profile

A company profile is a promotional tool as well as unique offers that can reach potential customers and make them interested in your company. Here are some steps to create a good company profile.

1. Identify Your Purpose

Company profiles can be used in several scenarios, so you must focus on the goals you want to achieve from creating them. Make it a rough draft to impress your target audience. This will give you an idea of ​​your goal and how to get there.

2. Adjust the Language Style

Once you have a clear goal, decide on the tone and style of language you want to adopt to reach your audience. Adjust the language style to the target audience, if your target audience is a business then you should use more standard language. However, if your target is direct to the customer, then use a more relaxed language style.

Also, match the style and tone with the character of the company, don't be afraid to experiment because it will look new and innovative to the reader.

3. Create a compelling story

Don't just present facts and figures, but make it a short story that is catchy and captivates your audience when reading it. Use descriptive language to make it easier for your audience to understand your company.

4. Show Vision and Mission

Write a compelling vision and mission that highlights the core values ​​of your business. Let your audience know your company's short and long-term business plans. So that they can see the goals and prospects for the future development of your company.

5. Show Company History

Show company history and progress that has been achieved in the form of a timeline. Highlight the list of important achievements of the company's development to date. So that readers can see the company's performance each year.

6. Testimonials From Clients

If possible insert good client testimonials on your company profile, testimonials from well-known companies will enhance your company's image in the eyes of clients and potential investors.

7. Include contact information

One of the main goals of creating a company profile is for clients or investors to contact your company. Therefore a complete and easy-to-view contact list is required.

Read: What is Brand Collaterals and Its Benefits For Your Business

Insert your email address, telephone number, mobile number, FAX, WhatsApp, email, website URL and other contacts. Using QR Code can also be an interesting option because people are used to using them.

8. Find Other References

There's nothing wrong with looking at other references to improve quality, even from your competitors. The more you see references, the more ideas you get. Combine these ideas into an attractive design and answer your audience's questions.


Every company should have a company profile to support company activities. Create the best company profile for your business, because clients or investors will judge your company through your company profile. Customize its style with the characteristics of your company and target audience.

If your company does not have a company profile, please contact us via the contact page. SWS Digital Agency provides company profile creation services in the form of printed media, softcopy and videos.

Our team will create a company profile that matches your company's character and is attractive to clients and potential investors.

Visit our Facebook and Instagram pages for tips on digital marketing and the latest promos.

editorial design

Important Factor in Editorial Design

editorial design

When is Editorial Design Needed?

Communication within a company is very important to know the company's situation, market, trends, competitors and other factors that can help provide direction for communication strategies both online and offline.

Another important thing is external communications, such as press releases, advertisements and other external communications. The most common sections of editorial design are magazine and company catalogs, print media publications and online media.

The basic skills needed to be a good editorial designer are almost the same as any other type of graphic design, there are always unique challenges and general rules to be aware of.

General Rules In Editorial Design

We'll cover some general rules of good editorial design for your reference.

1. Get to know the audience more closely.

The most important rule is to know your audience, understand their character and create a design they might like. When we understand the character of our target audience, then we can easily create a design that suits them.

Read : What is Brand Guidelines and it’s Benefit For Your Business

Communicate the company's message through a design that suits your target audience using colours that catch their eye. The message conveyed can be direct or subtle at the subconscious level.

2. Cover Design.

The facts prove that the front cover is the most important page in a magazine or catalog, so you should dedicate more time to get a stunning cover design.

The cover design should be unique and eye-catching when placed in a busy outlet so that it looks different from other book covers around it. In addition, the cover should also trigger curiosity and tell the essence of the content contained in it.

However, there is a difference between the cover design on a printed magazine or catalog and the cover design that is published online. You have to be observant in making cover designs for both of these things.

3. Use an Appropriate Grid Layout.

Grid layout is the foundation of all areas of graphic design, as is editorial design. The editorial design should have a solid grid to form the backbone and give structure to the page.

Adjust the number of grid columns you use, because the number of grid columns will give a different feel to your magazine or catalog page design.

While grid column layout is important in editorial design but not a necessity, try occasionally making designs that are independent of grid columns for a more loose, flexible design feel.

4. Typographic Structure.

You'll find some examples of beautiful and experimental typography in magazines or catalogs but not all of them look fancy. A good editorial design should have a strong typographic structure, from the content to the appearance of the title.

Typography selection will not only help provide visual beauty and comfort but will also act as a layout navigation guide for readers.

5. Use Blank Sections.

Some editorial designers are afraid to leave blank spaces in their designs and try to fill in those parts. Even though empty space has the benefit of making readers focus on an important message to be conveyed.

A stunning photo will have a bigger impact when it is scaled back and framed in white. Attention can also be drawn to the title by flowing white space across the page before starting the content.

6. Prepare for multiple platforms.

Are you designing for print or digital media? or do both at the same time? It's very important to make sure that your design works well on all platforms.

The best step is to create the design for the digital version first, as it's often easier to convert it to a static page than vice versa.

7. Unique Design.

Find uniqueness in your ideas and designs. Seemingly fluctuating design trends in the publishing industry require a unique editorial design to stand out.

Read : What is Brand Collaterals and Its Benefits For Your Business


Editorial design is very much needed in publishing company publications in the form of print or online media. With a good editorial design, the magazine or catalog will be more attractive to read. An editorial designer must pay attention to the points above to get a better design.

Indeed, not all companies have design teams that have editorial design skills to create magazines or catalogs. Companies can hire other vendors to do it.

SWS Digital Agency provides editorial design services for your company's publication needs. With an experienced design team, we are able to deliver results that match your expectations.

Contact our team via the contact page to discuss the publication needs of your company.

Also, follow our Facebook and Instagram pages to get the latest information and promos.

Brand Collateral

What is Brand Collaterals and Its Benefits For Your Business


Brand Collateral

Brand Collaterals is a collection of media and promotional materials used to promote a business's brand to the market or consumers. Brand collaterals provide important and valuable support for the sales and marketing activities of products or services offered by a brand.

Benefits of Brand Collaterals

1. Provide information to customers

Marketing companies need to present something in the form of images and content to customers that highlight company details, brand values, and specific details of the products and services offered. This helps the sales staff to provide information about the company in an effective manner.

In addition, when a customer brings a company flyer there is a high probability that he will pass it on to his social circle and will further generate word of mouth for the brand.

2) Promotion Tool

Brand collaterals is a promotional tool for sales staff at trade shows, sponsored events, exhibitions featuring brand profiles, values ​​and product and service offerings.

3) Shows the nature and value of a brand

The creative and design elements used in the planning, design and execution of brand collaterals have a lot to say about the nature of the brand and its values ​​that give it an edge over market competition. Often times, customers judge brands based on the creative elements, print quality, and design aesthetics used in the media. Like brochures and other print advertisements.

Read: What is Brand Guidelines and its Benefit For Your Business.

However, nowadays many companies are changing their promotional style towards being environmentally friendly by shifting promotional activities through websites, videos and mobile applications as the main collateral brand.

How Do Brand Collaterals Work?

  • Brand collaterals make sales promotion and marketing strategies easier and more effective.
  • Brand collaterals are one of the most technical and integral parts of the overall planning and strategy of a brand.
  • Brand collaterals are planned and designed with the aim of educating the market and consumers about a business brand and offering a product or service.
  • Brand collaterals showcase the core values ​​and brand personality of a business as a whole and create first impressions on the minds of customers using design aesthetics, content and other creative elements.

The marketing and branding team in a company has the main task of planning, designing, and implementing the brand collaterals directly. Usually, companies also have a creative team or marketing director to provide final approval for marketing and branding activities.

Indeed, some companies employ digital agencies to work on the collateral brand, but there are also companies that form an internal design team consisting of graphic designers and content writers to design it. It depends on how big the company needs.

What is Included in the Collateral Brand?

1. Name Card

Business cards are very important in the list of brand collaterals because they are the first thing brand collaterals is printed and distributed to external parties. Starting from top management to all employees in a company, all of them have business cards that display the business brand name, logo, address, title, and tagline.

2. Company Stationery

Stationery-related items such as letterheads, envelopes, business diaries, notepads, pens and other related items carry a business brand logo, mascot, and tagline designed according to the theme with a creative aesthetic in mind. The quality of the paper used for printing is also selected according to the design elements.

3. Company Brochures

A company brochure is also very important in the brand collaterals as it specifically displays the brand journey of a business and the company profile. Also the company's vision and mission, values, goals, fundamentals, and details of the products and services offered by the company.

It showcases the branding strength of a business and is usually circulated to the investor and customer community during fairs and sales venues.

4) Product or Service Brochures

Next in line are specialized and dedicated brochures talking about the brand's products and services. From traits, features, unique selling propositions, product manufacturing techniques, and how they benefit the customer to some of the key details of the brand and company are highlighted in the brochure.

Read: How To Design a Logo For Your Business.

Apart from having printed copies, other versions such as electronic brochures and video brochures are also chosen by brands with eco-friendly motifs plus they keep track of technological advances.

5. Company website

It is very important for every business brand to have a company website that is well designed and displays in detail the history of a brand, success stories, profiles, products and services, values, vision statements, mission statements, customer testimonials, to contact details that have company address, email address, and contact number to generate the required leads.

Apart from those we have mentioned above, brand collaterals also include packaging materials, PowerPoint presentations, coffee table books, company videos, signage and other promotional materials that serve as a real brand identity.

SWS Digital Agency helps you to design, plan and create brand collaterals for your business. Our creative team will help and assist you from planning to implementation. Contact us for the consultation process via the contact page.

Also, visit the SWS Digital Agency Facebook and Instagram pages for the latest information and promos.


What is Brand Guidelines and it's Benefit For Your Business

what is brand-guideline

How important brand guidelines for your business? The brand is a very important asset in business. Not just a logo, a brand identity is the personality of a business and will be the key to consistently displaying your brand in all marketing activities, both online and offline.

You've put in the money and worked hard to build your company's brand, and this is why brand guidelines are so important to keeping your company materials looking consistent and professional at all times.

The Brand Guidelines protect the brand value of your business by providing comprehensive instructions for all employees, stakeholders and external marketing forums.

What Are the Brand Guidelines?

Brand Guidelines are documentation of established rules to show how your company brand should be perceived. It able to communicate various things about your business brand, both internally to employees or externally to business partners, customers and the public.

The Brand Guidelines usually contain the following:

a. Business Brand Identity

  • Company vision
  • Company mission
  • The core values ​​of the company
  • Company personality
  • Tone
  • Elevator Pitch
  • And others

b. Business Brand Assets

  • Logo
  • Colour Palette
  • Font type
  • Space
  • Background
  • And others

Brand Guidelines are very important when starting a new company or when rebranding a company. So that future marketing activities still represent the character of your company as a whole and do not deviate from it.

No matter how big or small a company is, creating brand guidelines is the awareness of business owners to maintain the character of the company and make it consistent.

When your company looks consistent in the eyes of customers, their trust will increase. Here are the benefits of brand guidelines for branding your business:

1. Brand Guidelines Create Consistency

All marketing activities, both online and offline, should represent the same business characteristics. The elements on the website such as fonts, colours, logos and others must be the same as print media such as flayer.

How can this happen if the staff are working differently? That is a function of brand guidelines. Your company employees will use it as a guide when carrying out marketing activities.

Read How To Design a Logo For Your Business..

Consistency in a business is very important, with consistent marketing your business brand will be easily recognized by customers. Brand guidelines also communicate the pride of a business brand and every detail.

2. Brand Guidelines Set Standards and Rules

Brand guidelines consist of rules on how to use the visual elements of a business brand. Such as what colours to use, when to use the logo, how to space the logo and what fonts to use.

It looks simple, you may think, I know that by heart!
You understand your business brand as a whole, but your employees don't.

Getting to know a brand as a whole takes a long time, and not necessarily all of your employees have the same understanding. Brand guidelines will unify the perceptions of all your employees. So that all the company's marketing activities remain on the standard.

3. Easy to Recognize Business Brands

Keeping your business branding consistent is the best way to be recognized by potential customers. Because something that is seen repeatedly will form a memory in our brain. Therefore, every marketing activity in your company must be consistent in communicating the business brand that has been set on the brand guidelines.

4. Brand Guidelines Provide Value

When your business brand identity relates to others, it will increase the perceived value of your business brand. Moreover, it will make your brand appear more professional and convincing. Using brand guidelines makes it easier for you to maintain the quality and integrity of your business brand.

What are Included in the Brand Guidelines?

Brand Guidelines may vary from company to company. Some are really detailed, some are simple. It depends on how much you want to maintain the consistency of your business brand. In general, the brand guidelines will cover the following:

a. Company Logo

Demonstrates the different layouts of the company logo, the colour variations and how the company logo should be used. A more detailed guide will explain the size and spacing requirements and what not to do.

b. Colour Palette

Ensure that the colour palette used for the company's marketing activities remains consistent.

Read Types Of SEO and Its Benefits..

c. Typography

Describes various fonts that can be used for your business branding, including different weights and styles.

d. Preliminary

Describe your business values ​​and outline the personality of your business brand.

e. Tone of voice

The tone of voice used in internal and external marketing and communication materials.

f. Stationery

The use of brands on company stationery.

If your company or business does not have brand guidelines, please contact SWS Digital Agency on the contact page. Our team will compile brand guidelines according to the character of your business.

Also, visit our Facebook and Instagram pages for the latest information and promos.

How To Design a Logo For Your Business

how to design logo for a business

All well-known business brands have logos. You definitely won't find a brand that doesn't have a logo design. Because a logo has a big impact on how customers perceive a business brand.

Therefore, a business brand needs a logo design that stands out and is different from other business brands. How do you get it?

In this article, we will discuss how to design a logo that is suitable for your business. Starting from defining a business brand identity, understanding what makes a logo look great and choosing the right logo design.

Attractive Logo Design For Your Business

Attracting customers' interests is almost the same as attracting our partners, we have to think about how to make customers fall in love with our logo at first sight. You may laugh reading it, but it is the truth.

A great logo design can attract customers to find out about your business brand, and can even make a positive first impression. When customers get a positive impression, it will be easy for you to offer a product or service.

A logo is an important part of a business branding because all branding activities will use a logo, such as brochures, flyers, websites, catalogues and others. Therefore, make sure your logo is well designed. A good logo has the following characteristics:

  • Unique
  • Easy to remember
  • Can be used in various media
  • Reflects your business brand identity

A great, professional logo design not only has the power to communicate what your business stands for but will make a great first impression and help your business brand stand out from the competition. Here are a few things to consider when designing a logo.

1. Determine Your Business Brand Identity

Before designing a great logo, understand the personality of your business first. Understand what the advantages and uniqueness are over other businesses. This will make it easier for you to design a logo.

To help you understand your business identity, please answer the following questions:

  • Why did you start this business?
  • What are your business beliefs and values?
  • Do you do better than others?
  • What makes your business even more special?
  • Describe your business brand in 3 words.
  • Three words you want customers to use to describe your business.

2. Find Inspiration For Logo Designs

This is the hardest part, getting the right inspiration for a logo can take days. However, if you have found the inspiration, the next process will be easier.

To shorten the process of finding inspiration, please follow these steps:

    a. Follow the rules for brainstorming

Brainstorming is the process of getting all of your ideas out and writing them down. In this process do not underestimate seemingly bad ideas, as they may trigger a discussion that leads to brilliant solutions.

    b. Think like a potential customer

Think about your business and how you would like potential customers to view it. Think from the perspective of the prospect's mind so you understand their needs.

    c. Involve the people around you

It's not enough to ask a friend's opinion, the more people you ask, the more views you get. If possible ask for opinions from people from different backgrounds for complete insights.

You can also use a moodboard to come up with a great logo. Embed on the moodboard the images that catch your eyes, such as logos you like, colour combinations, illustrations and patterns. This will help you find great logo inspiration.

Read How To Expanding Your Small Business..

3. Select a Design Style

After doing the two steps above, it means that you already have a clear idea of ​​your business brand and have got a logo design inspiration. At this stage pour it in the form of a design.

There are several elements that play a role in this stage such as colours, shapes, graphics and typography. Don't determine all at once, choose one by one to get a more suitable result. Choose a design aesthetic that best describes your business branding.

    a. Classic Logo Design

It's great to see something classic even if it looks outdated at times. The classic logo style provides longer durability and reaches a wider audience. The classic design style conveys the message that your business is reliable and down to earth.

    b. Retro or Vintage Logo Design

Vintage and retro designs are always trending today and many people like them. Because the retro and vintage design evokes romantic nostalgic memories and feelings.

A logo design with a retro and vintage concept tells customers that history is important to you. Your business not only sells a product or service, but it also sells its historical side and evokes nostalgia.

     c. Modern and minimalist Logo Design

Business brands often choose clean and minimalistic styles to communicate how fresh and modern their business is. Modern and minimalistic styles often use plenty of space, minimal descriptions and simple lines that make for a neat logo design.

A logo with a minimalist and modern style design shows customers that your business brand is modern, cool and knows the things that matter.

     d. Cheerful and Unique Logo Design

If your target business is young people then this stylish design is perfect. Cheerful and unique designs usually use many colours, are cute and look friendly. A logo with this design is great if you use a unique mascot or illustration image so that it sticks out more in the minds of potential customers.

     e. Handmade Logo Design

A handmade or handmade logo style conveys a clear message to customers that your brand is individualistic, unique and represents handmade qualities. This design style can be combined with other design styles to convey a clearer message.

While there are several different design styles, you shouldn't be too rigid in choosing them. You can combine several logo design styles to get a logo that looks great and stands out from the rest.

4. Choose the Right Logo Type

Apart from the design style, there are several types of logos that can be customized with your business branding. But you don't have to choose one of them, you can also combine them to get a unique logo.

    a. Wordmark Logo (Logotypes)

Creating a wordmarks type logo is the easiest way, namely by designing a logo with your business name. The greatest strength of this type of logo is in typography or fonts.

This type of logo will be suitable if you have a good business brand because the logo you get is completely full of your business name.

     b. Lettermark Logo (Monogram)

A lattermark is great for simplifying your company logo, especially if your business name is long or hard to remember. Many businesses use initials for their logos, for example, KFC, BBC and even SWS Digital Agency.

Lettermark logos are minimalistic and easy to remember, but they cannot describe your business in detail.

    c. Abstract Logo

Abstract logos are geometric shapes that don't depict something that already exists, but rather describe something new and unique. If you want to get a logo that doesn't exist and doesn't resemble any shape, an abstract logo is an answer.

Creating an abstract logo is not easy, it requires a high level of imagination and the ability to relate the image to the hallmark of your business branding. But if you are successful, then your business logo will look unique and stand out from the other logos.

    d. Pictorial Marks logo (symbol)

The pictorial mark type logo is the actual visualization form of the logo. This type is easy to recognize and represents the brand with an image. For example the apple logo, the Apple logo image is very easy for anyone to recognize. When you see the Apple logo, you must have spelt the word apple in your mind even though the logo doesn't have apple written on it.

If you want to create a business logo with pictorial marks, choose an image or symbol that really has a unique relationship with your business. So that when customers see the logo, your business brand is immediately implied in their minds.

     e. Mascot Logo Type

Creating a mascot type logo is a way to give your business brand a strong personality. Usually, mascots are made in the form of characters or cartoons that are given several colours, so that this type of logo is easily accepted by various groups.

Of all the types of logos that we have discussed, creating a mascot logo is the most difficult. You must design a logo with a detailed character and be able to communicate the character of your business to customers. But anything difficult will also have a big impact on your business.

5. Use The Right Color

Each colour has a different meaning. If we studied the psychology of colour, it would take a lot of time. We will give a simple meaning of some of the logo colours below:

    a. Black Logo

Creating a logo using a black base colour will bring out a modern, simple and luxurious character. The black colour goes well with a variety of other colours.

    b. White Logo

Creating a logo using a white base colour will give you a clean, modern and minimalist impression. White goes well with any colour and always acts as a neutralizer and adds a clean feel.

    c. Gray Logo

Creating a logo using a grey base colour will give it a mature, classic and serious impression. The intensity of the darkness of the grey colour also gives a different impression, the darker the grey, the more mysterious it will be. Conversely, the lighter the grey colour will give the impression of being receptive.

    d. Brown Logo

The brown colour is suitable for logos with vintage, handcraft, unique and old design styles. The brown colour also gives an impressive impression to your logo.

    e. Red Logo

Creating a logo using red will give the impression of joy, passion and anger. This colour is a great choice if your logo wants to stand out.

    f. Orange Logo

Creating a logo using orange will give a refreshing and fun impression. This colour also gives an energetic impression to the customer.

    g. Yellow Logo

Creating a logo using yellow will give the impression of being approachable and friendly. In addition, this colour also gives a cheerful, affordable and youthful impression.

    h. Green Logo

Green is used very often but this colour would be perfect for creating logos that have an attachment to nature.

    i. Blue Logo

Creating a logo using blue will give a calming, cool impression, symbolizing trust and maturity.

    j. Purple Logo

Creating a logo using purple can give a mysterious, luxurious and feminine impression.

    k. Pink Logo

Creating a logo using light red will give it a feminine style. The combination of red with neon magenta will give a more mature impression.

You can choose colours according to the character of your business, or you can combine them to get maximum results.

Read How To Design a Good Website..

6. Choose the Right Font Type

There are four types of fonts that you can use to complement the character of your logo, choose an appropriate font so that your overall logo focuses on communicating your business character.

    a. Serif Fonts

Serif fonts can make your logo look classic, old-fashioned and luxurious. This font can be used in a variety of designs but adds a deeper touch to vintage, elegant and classic designs.

    b. Sans Serif Fonts

A sans-serif font is perfect for a modern and clean look, this font looks sleek and simple.

    c. Script Fonts

Script typeface reminds us of handwriting. This font is perfect for giving a more individualistic and unique impression.


Creating a logo is not easy, especially to get a logo that can attract the attention of potential customers at first sight. It takes special abilities to combine several of the factors above.

If you want to create a logo for your business branding or change your current business branding logo, our team is ready to help you. We will examine your business, find its character and communicate that character in the form of a logo that can attract the attention of your potential customers.

Contact us via the contact page.

Don’t forget to visit our Facebook and Instagram pages to get the latest information and promos.

types of seo

Types Of SEO and Its Benefits

types of seoWhat is SEO?

SEO (Search Engine Optimization) is a way of increasing web visitors in quantity and quality. There are several types of SEO that can be used based on your needs.

When doing search engine optimization there are many things that must be done, such as competitor analysis, keyword analysis, meta optimization, schema markup and others. This must be adjusted to the type of SEO you want to do.

Types of SEO

Many people think that doing search engine optimization is easy. When they read an article about how to increase website visitors, they think it is SEO as a whole.

For example, the technique of inserting keywords in an article, when implemented may not necessarily be able to place the website page on the first page of Google.

Indeed it is an SEO technique, but only one specific part. The fact is that search engine optimization is very broad, there are many factors that must be optimized to get a website position on the first page.

You can't just rely on one SEO factor to get the first page of Google, but you have to do search engine optimization on several factors.

We will share several types of SEO that can be used to improve a website's position in search engines. Although you won't use all of them, at least you will have a good understanding of these types of SEO.

1. On-page SEO

This is the type of SEO that is most often used, you might as well be using it. On-page SEO is search engine optimization on website pages, such as meta titles, meta descriptions, content and others. The point is to optimize everything that can be seen by readers when visiting the website.

The most important thing in On-page SEO is informative and high-quality content. Remember, it's not enough just to be informative, it has to be of high quality. This means that your content must be of higher quality and can solve readers' problems better than other website content.

Your content has to be better than millions of other content. When your content discusses a topic in detail, completely and clearly, it will be difficult for other website content to compete. Your website page will be displayed on the first page of google search results and get more website visitors.

When creating content there are several factors that must be considered, such as target keyword density. Find any keywords related to the topic you are discussing and add these keywords to the content. Don't focus on just one keyword, but also use synonymous or similar keywords.

Put your target keywords in several places, such as:

  • Page title
  • Heading 1
  • Heading 2
  • Heading 3
  • First paragraph

Remember, don't focus on just one keyword, use synonymous keywords or similar keywords. Because Google ranks not based on keywords anymore but based on topics.

Having a web page with good navigation is also an important factor in search engine optimization. The more pages a user opens, the better it is for SEO. Set the navigation on your website to be easy for website users to use.

If the SEO competition in your industry is not too difficult, On-page SEO alone is actually enough to place your website on the first page of search engines. But to guarantee and maintain the position of the website, do other SEO techniques.

2. Off-page SEO

Off-page SEO is doing search engine optimization from outside the website page. Such as link building to increase backlinks to website pages. The question is what is a backlink? We have discussed it in the previous article, please read it in the following article. Know Backlinks and Types of Backlinks.

Backlinks are links from other websites that are directed to your website. When someone creates a link on their website and directs them to your website, it will signal to Google that they value the content.

The more websites that reference your website pages, will increase your page authority and domain authority. This greatly affects the position of the website in search engines.

Indeed, getting organic backlinks is difficult. But if you are already doing On-page SEO, creating high-quality content and solving many people's problems. Gradually your website pages will get lots of backlinks without realizing it.

Good social media management is one of the Off-page SEO techniques. When content is discussed by many people on social media, search engines will interpret it as content that is worthy of and helps many people.

Inserting website links in social media posts also helps increase website visitors. More and more unique visitors to a website is also a good signal for search engines.

Maybe you're thinking, this is an SEO technique too, huh?
Because so far you have focused too much on On-page SEO so that external factors that can improve search engine optimization are forgotten.

3. Technical SEO

This SEO technique is similar to On-page SEO, many people even think of it as the same. Indeed, technical SEO optimization is still carried out on website pages, but more on things on the back. Things that cannot be seen but users can feel the benefits.

For example, the problem of website speed, website speed is an important factor in SEO. Keep the website accessible in less than 6 seconds.

Please read How To Increase Website Speed

The faster your website is, the greater the chance of getting more website visitor traffic. However, if the loading time of your website is more than 6 seconds, it is likely to get a high bounce rate. This is not good for SEO.

SLL is also an important factor that must be considered because it affects data traffic security. When a website uses SSL (HTTPS), the data communication between the user and the server is encrypted. So that it gives a signal to Google that the website is safe for data traffic.

Next is schema markup or structured data, but before we discuss this I will first explain briefly how the Google search engine works.

  • Google sends Googlebot to your website
  • Googlebot crawls website pages and all the information on your website pages.
  • Google stores this information in its database.
  • Google brain analyzes your website page information, places it on the right topic and ranks it based on the google ranking algorithm.
  • When there is a search with keywords that match the topic you are discussing, then Google displays your website based on the ranking obtained.

Schema markup is required in point 2 above. When Googlebot crawls your website, the markup schema will explain to Googlebot what information is contained on that page. Making it easier for Googlebot to understand it, your website will also be displayed on searches with the right keywords.

As the name implies, technical SEO does require higher expertise than On-page SEO. But if you use WordPress, you can use plugins. There are many plugins available for technical SEO, free to paid.

4. Local SEO

If your business is selling in a physical store, local SEO is very important. Because the main purpose of local SEO is to make your shop easy to find by nearby customers via google maps or google search.

To be easily found by local customers, you must register or claim (if it has been automatically registered by Google) your business on Google MyBusiness. It only requires a google account and verification by post or phone.

  • After getting location management rights, start optimizing your business properly on google my business.
  • Make sure the address is correct.
  • Make sure the phone number is correct.
  • Set the hours of operation.
  • Upload some photos of your shop such as outside, interior, logo and product images.
  • Add available products or services.
  • Share your business link with customers for reviews.
  • Organize your business description well.
  • If your business has a website then link it to your location.
  • Post articles regularly
  • Post a promo or discount

When making the description above, insert keywords that match your field of business. So that when Googlebot crawls, your location information will be stored with the right topic. If you do local SEO optimization well, your store location will be displayed in searches with the right keywords.

5. App Store Optimization

Search algorithms are not only owned by Google and Bing, even though they are the pioneers. The search algorithm is also owned by social media, the marketplace and even your website. The difference is the scope of the database that is searched.

Social media searches only look for data contained in the social media database. Just like your website. When users search for something on your website, your website search algorithm only searches your website database.

The search algorithm on the Play Store will also only display results from data stored in the play store database. So you need to do some optimization so that the right people find your application and are looking for similar applications.

Play store optimization is not much different from search engine optimization on web pages. While we don't know for sure all the factors that determine an app's position in search results, there are a few factors you can focus on.

  • Use descriptive app titles.
  • Use an attractive application icon image.
  • Accurately write your app description and insert target keywords
  • The website link to your application on the Playstore also affects search results.

6. Youtube SEO

Almost the same as play store optimization, youtube SEO is also a special search optimization. Youtube also has a search algorithm to display results from the youtube database.

Search on youtube has the second-highest number after google, even youtube search results are also displayed by google at the top. Therefore YouTube SEO is very important.

Just like On-page SEO, YouTube video content must be made good and can solve user problems. Make videos that are more useful than other videos. If your video content is good and useful, then do the following things.

  • Invite your video viewers to interact via the comments column to give a signal that your video is getting a good response from many people.
  • Provide a catchy video title and add target keywords.
  • Write a complete and detailed description of the video. Insert target keywords with sufficient density.
  • Add 3 relevant tags.
  • Add subtitles to the video.

When your video content is interesting and many people embed it on their website, then your video ranking will increase in YouTube search results.

You can perform search engine optimization using several techniques at once to get better results. Suppose you have a business that sells products online and offline (shop). Then you can use doing search engine optimization using On-page SEO, Off-page SEO, technical SEO and Local SEO techniques.

In addition to increasing online sales, customers around you will also find it easier to find your store.

If you need SEO services for your business, please contact the SWS Digital Agency. Our team of SEO analysts will help perform search engine optimization and improve the position of your website in google search results.

Contact us via the contact page.

Don't forget to visit our Facebook and Instagram pages to get the latest information and promos.

what is backlink and kind of backlink

Know Backlinks and Types of Backlinks

what is backlink and kind of backlinkBacklinks are links from another website to your website. Backlinks are also called "incoming links" or "inbound links". Backlinks are very valuable for SEO because they represent trust from another website.

In essence, a backlink to your website is a signal to search engines that other people guarantee and trust your website content. If many websites provide backlinks to a web page, the search engine concludes that the website content is worthy of appearing in search engine results. So, getting lots of backlinks has a positive impact to rank your website in search engines.

Do all backlinks have a positive impact on the position of the website in search engines? of course the answer is no.

When many people understand the function of backlinks, many people also do illegal ways to get backlinks. But every day the Google algorithm is getting smarter and able to distinguish organic backlinks from spam backlinks. Backlinks that are indicated as spam are not good for your website, it can even get your website penaltized.

In order to make it easier for you to understand, we will divide backlinks into 3 parts, backlinks tier 1, backlinks tier 2 and backlink tier 3. Here are the types:

A. Backlink Tier 1

There are actually several factors to identifying a "good" backlink. But for your convenience, keep this statement in mind:

Backlinks that come naturally to your website from relevant sources are great backlinks.

Regardless of domain authority, backlinks that come in will naturally increase your website's position in the search engines. Usually organic backlinks are obtained when your website content is good and many websites quote some of your content as a reference.

However, building organic backlinks is the toughest and time consuming method. That's why many SEOs turn to easier methods like spam, because they're easier to do.

Editorial backlinks

Editorial backlinks are the best and most influential backlinks. Usually journalists, publishers, or bloggers provide backlinks to your website from trusted websites. If their website domain authority is high, it is very useful for your website.

The most important thing about the backlink building process is that it has to happen organically and naturally. Suppose you provide really interesting and useful content on your website. Bloggers and journalists quote it without your knowledge and they provide a backlink to your website. They do it because they are in awe of your content. These are the purest backlinks and are very much loved by Google and all the other search engines!

Relationship-Based Backlinks

Relationship-based backlinks are a form of editorial backlinks that change slightly due to relationship factors. Personal relationships that lead to the link building process.

For example, you know some journalists or bloggers who usually write on websites. Because there is a relationship with you, they quote your website content and provide a backlink. Actually, this type of backlink is still in the good category as long as it is made in a natural way.

It should be noted that backlinks still have to be natural and organic. In addition, the backlinks must come from related websites, if you don't pay attention to these things, the backlinks will not be effective.

Guest Posting website

About 5 years ago, backlinks from guest posting websites greatly improved the position of the website in search engines, but after Google updated its algorithm, backlinks from guest posting websites decreased in performance. But this method is still effective for getting quality backlinks.

Indeed, recently Google has warned several guest posting websites that contain too many backlinks for other websites. This is because the purpose of a blog is to provide information to readers, not a place to get backlinks.

Apart from getting backlinks, writing articles on guest posting websites is also useful for increasing brand awareness of a business. We have to focus more on brand awareness than link building when doing guest posting. Because when we are too massive to get backlinks, it is possible that our website will even get a penalty from Google.

Read:How To Increase Website Speed

B. Backlinks Tier 2

Level 2 backlinks generally have less impact on the position of the website in search engines, maybe a little yes, but not worth your effort to get these backlinks. Maybe the next google algorithm update will decrease its value.

Using a Content Spinner

Creating content on several guest posting websites by modifying the content using spinner content is often done by people to get lots of backlinks. Besides the short work, they will get quite a lot of backlinks. You better be careful doing this, it is not an investment for the long term. Maybe next year it will be a nightmare.

Google's search engine algorithm is getting smarter and able to identify how much originality content is. When Google finds a lot of similar content and all leads to your website, it is likely that your website will be penalized by Google. This method is not recommended!

Backlinks from Header, Footer, and Sidebar

Backlinks from the header, footer and sidebar of the website do not help improve your website's position in the Google search engine. Because the location is not in the main content, the value is not taken into account. Maybe backlinks can bring some traffic to your website, but not improve your website's position in search engines. So it is less recommended for use at this time.

C. Backlink Tier 3

The type of backlink that should be avoided, because it will reduce the reputation of your website. Instead of increasing the position of your website in search engines, these backlinks can even get your website penalized by Google.

Paid Backlinks

Getting backlinks by paying the website owner is a very risky thing. Just imagine, when you buy backlinks from a website, chances are they are also selling backlinks to other people. The google algorithm can identify illegal link building practices, when the link goes to your website, your website's reputation will also decline.

Spam in the Comments Column

About 10 years ago the practice of spamming in the comments column was very popular among bloggers, they exchanged links to improve the reputation of their website. Even today there are still many who do it, maybe they don't understand that backlinks from spam in the comments column are not valuable in the eyes of Google.

Maybe some people still think spam in the comments will bring traffic to their website, but you should think twice about doing that. The benefits you get are not worth the risk you may receive. Because spam in the comments column is very easily detected by search engines and will definitely reduce the reputation of your website.

Backlinks From Irrelevant Websites

Before updating the Google Penguin algorithm, backlinks from irrelevant websites were still quite considered, even though the effect was not big enough. But after updating "penguin" backlinks like this don't get any more value. To make it easy to understand, we will just make an example. Is it relevant, websites that discuss health provide backlinks to websites that discuss industrial tools?

Of course you can conclude ..

Read: How To Write a Great Copy and Lead Reader To Buy a Product

D. Conclusion

Backlinks are important to increase the domain authority and position of your website in search engines, especially if your competitors' websites are above you. But the most important thing is to build quality and useful backlinks for your website.

Please contact our team to discuss backlinks for your website needs, we have a team to help you build quality backlinks and be able to improve your website's position in search engines.

Visit our facebook and instagram pages to get the latest information.

increase website speed

How To Increase Website Speed

increase website speed

Everyone will be annoyed waiting for a long website loading time, as website owners, we have to think about that. Web loading speed plays a very important role in improving the user experience. Therefore we should not only focus on great and attractive website design but ignore website speed.

Even though your website design is very good, it will not necessarily get a lot of traffic if you ignore the web speed factor. Users expect your website to open completely within 3 to 5 seconds.

If your web speed is more than 5 seconds, then your website traffic will decrease. According to research, every 1 second the increase in web loading time will decrease conversions by 7%.

In fact, Google has also implemented that web speed is one of the factors determining the position of a website in search engines. If you want to get a position on the first page of Google then you must pay attention to web speed.

Tool To Check Website Speed

Pagespeed Insight
Lighthouse Google Chrome
Google Chrome coverage

Factors Affecting Website Speed

There are several factors that affect website speed, the optimization process on these factors will increase web speed. Here are some factors that affect website speed and how to optimize it:

Large CSS and JS Files

The most influencing factors for website speed are large CSS and JavaScript files. Both of these files must be optimized. If your website uses a CMS such as WordPress, Drupal, Joomla and others, you can find plugins that can optimize CSS and JS files. For example autoptimize for WordPress and adv_agg for drupal.

This plugin/module will help you minify, aggregate, inline and combine CSS, JS and HTML files. Use website speed checking tools like gtmetrix and pagespeed insights, from the results you will know which files still need optimization.

Even though your website doesn't use a CMS, you can still check your website on gtmetrix or pagespeed insights. But the difference is you have to optimize the CSS and JS files manually. Minify and combine CSS and JS files on the website to increase web speed.

Read: Optimize Your Website And Get the First Page of Google Search Result

Hosting or Server Speed

The wrong choice of hosting or server will make your website slow. You should consult a website developer or server administrator before making your choice, as they can provide the best advice for your needs.

You have to calculate how much possible traffic you will get in the future so that it can be a reference in choosing shared hosting, cloud hosting or a server. Using a large database should also be considered because it is not good to use shared hosting when a website uses a large database.

Check the website using gtmetrix or pagespeed insights, from the "server response time" results you will see whether your website requires more hosting resources or not. Cloud hosting that already uses SSD is usually faster, the resource can also be increased when your website gets more traffic.

Incorrect Image Size

Using a large image size greatly affects the speed of the website, using the "save for web" option in Photoshop will help reduce the size of the image. If possible, reduce image quality by up to 70% to obtain a smaller image size.

The image size on the website page must be adjusted, scale your image in the CSS code based on your needs. Check your website using gtmetrix or pagespeed insights, in the section "Properly size images" you will see images that need optimization.

The JPEG 2000, JPEG XR and WebP image formats have higher compression characteristics and quality. Using this image format will increase web loading speed and reduce data usage when accessing the website.

Too Much Use of Widgets and Plugins

Developing a website using a CMS like WordPress requires several widgets and plugins. The more you use widgets and plugins, the slower your website will be. Because these widgets and plugins also use different CSS and JS files.

Use widgets and plugins as needed and check whether the plugins you use have a big effect on web speed. To check for plugins that are causing a slow website you can use the inspection tool provided by google chrome “Coverage”. We will discuss how to use coverage in the next article.

Read: Planning keywords using 7 keyword planner tools

Image Hotlinking

Image hotlinking or often called hotlinks have an impact on the speed of the hosting or server you use, of course, it will also have an impact on the speed of your website. Someone uses an image URL on your website to display the same image on their website. When people visit the website they are still pulled from your hosting.

Imagine if he displays a large number of images and his website visitors increase, then your hosting resources will be used for their benefit. Your hosting will be slower and will have an effect on website speed. This can be prevented by adding code to the .htaccess file. Add the following code to your website .htaccess file.

RewriteEngine on
RewriteCond% {HTTP_REFERER}! ^ $
RewriteCond% {HTTP_REFERER}! ^ Http (s)?: // (www \.)? [NC]
RewriteCond% {HTTP_REFERER}! ^ Http (s)?: // (www \.)? [NC]
RewriteRule \. (Jpg | jpeg | png | gif) $ [NC, R, L]


Website speed is a very important factor to optimize. This affects the user experience and the position of the web in search engines. Website speed is more important than great interface design. The faster your website is accessed, the more website visitors and conversions you will get.

If you want to increase your web speed but are not used to it, our team is ready to help you. SWS Digital Agency provides website speed optimization services to increase your website speed. Call us through the contact page.