UX Design - What it is, its Benefits and How to Become a UX Designer


UX design is an important part of the product marketing strategy of any company. It can be the difference between a successful product and a failed product.

As technology advances, it is indeed more difficult to create digital products that are easy to use and accepted by users.

One way to improve the UX design of digital products in your company is to use a prototyping tool like InVision or Axure.

These tools will provide a visual representation of how your final digital product should look through screens and animations, which is very important for developers when creating products.

But we should first discuss what UX design is very popular these days.

What is UX Design?

UX design is a term used to describe how we interact with digital products in everyday life. Including the process of designing a digital product for users according to their needs and desires.

A UX designer's job is to create a great user experience using information architecture, interaction design, graphic design principles, and more.

The goal of the task is to create a product that is easy to use and gives a positive impression when people use it so that it continues to be used by users.

UX Design Fundamentals.

UX design spans multiple disciplines, such as information architecture and interaction design.

Information architects are responsible for creating content on websites or mobile applications to be easy to navigate so that users can easily find the information they are looking for.

Interaction designers are responsible for creating attractive products using things like animation, motion graphics, interactive in-game elements, and more.

Why is UX Design Important?

By studying UX design, we can create user interfaces that are easy to use, useful, and reliable.
By designing an elegant interface, UX Designer can create something easy for both users and developers to understand without having to think about how difficult coding a project will be.

Read more article: How To Design a Good Website

This means that the resulting interface design will be simpler, easier to use, saving users time and energy.

UX designers also work closely with designers to develop prototypes so that we know what the result of the interface design we are developing will look like.

How Does a UX Designer Work?

A UX designer is not only responsible for designing a website or app, they are also responsible for the user experience.

Such as considering how people will use it, what their input and questions are, as well as adapting the interface design for different user segments.

UX designers think about all aspects of design but usually have one specific area like information architecture, interaction design, or service design.

They usually have a background in design or human-computer interaction but study other subject areas such as psychology.

By understanding the needs, wants, and boundaries of certain groups with clear goals, designers can create designs that are easily understood by various users and developers.

Here are some things that UX designers do:

  • Test prototypes created by designers or other developers in the early stages of designing a digital product.
  • Helps determine what needs to be built first before anything else.
  • Create a wireframe that shows what the screen looks like.
  • Specifies the navigation path on the site or application.
  • Analyze potential problems that may occur.

Important Factors In UX Design.

UX designers must have an understanding of the principles and theory underlying their work, so they know how it fits into the wider context. Following are some common concepts in UX Design:

1. User Experience (UX).

How users feel when using something, including aspects such as understanding, satisfaction, or loyalty.

It doesn't just refer to customers, it includes users at all levels in the organization from executives to developers, marketing specialists, content writers, and more.

2. Usefulness.

The ease with which users feel when using a product or service without experiencing difficulties due to errors or difficulty navigating its pages or features. For example, when you log into your email account, how easy is it for you to find messages from a particular sender?

3. User Research.

User research is the process of collecting qualitative data about the needs and behavior of potential users of the website or application that we are designing.

Read more article: What is Brand Guidelines and it’s Benefit For Your Business

Such as observing someone using an application or website (user testing), asking questions, interviewing them, analyzing their behavior when they use something passively like watching TV or reading online content.

4. UX Design.

A set of principles is used to create products that are acceptable and pleasing to users out of respect for psychology and the human mindset.

5. UI/UX balance.

These two things are very important and mutually supportive, so the right formulation must be found to balance the two.

6. Prototype Design.

What is the design of a product like? Complete with sketches and screens and final designs for all its features. The prototype design is more than just wireframes or storyboards because we can see how the result of a product will look.

How to Become a UX Designer?

Many companies require UX Designer experts, the demand for this position is also increasing. If you want to become a UX designer, you can do the following steps:

  • Practice using UX tools like Sketch, Framer, and Marvel.
  • Learn the essential principles of UX Design.
  • Develop design skills that lead to UX design work.
  • Build a portfolio website or LinkedIn page with sample projects that will help showcase your skills.

To increase your insight in the field of UX design, then you can take the following steps:

1. Learn UX Design.

Read materials on user experience (UX) design and how to improve the user experience when using digital products.

2. Understand the Tools UX Designers Use.

Practice how to use Sketch, Marvel, and Framer so you can generate wireframes for your website or app.

3. Learn Types of User Experience Research Methods.

Different types of research can be conducted for a project such as observational studies, contextual questions, usability testing, and remote studies.

What Does It Take To Be A UX Designer?

Becoming a UX designer requires special skills to support its performance in producing great user interface designs, such as

1. Able to Solve Problems.

The best UX designers are people who like to solve problems and are always looking for ways to improve the user experience.

2. Creative And Conceptual Thinking Ability.

UX Designers need a creative eye so they can think about how users will interact with their designs.

They also need to be able to conceptualize what the interaction looks like without having to do it directly.

3. Able to Set Ideal Goals and Results.

Before launching any project, a UX designer must define the goals and ideal results from his perspective and align the goals with the expectations of the company or client.

Read more article: Important Factor in Editorial Design

Steps to Get a Great UX Design.

UX designers have many tools to help them design the best experience for their users. Here are the steps to get a great UX design.

1. Create a Paper Prototype.

There are many ways to prototype your UX, but paper prototyping is one of the cheapest and easiest methods.

Paper prototypes allow you to quickly iterate over ideas as well as test with potential customers before investing in them.

The thing that people love most about paper prototypes is that paper prototypes are real, cheap, easy to manufacture, and easy to change.

The more iterations we do early in the process, the less likely we are to make major changes later on.

2. User Research.

Don't just rely on your instincts when designing a UX design, but rather do your research!

Find ways for customers to engage and participate in improving the quality of the product interface design you create.

3. Sketch.

Sketches are an easy way to communicate ideas without spending too much time designing pixel-perfect mockups.

4. Wireframing.

Even before a product is created, wireframes can be used to help designers and developers visualize content without spending time on unnecessary design details.

5. Prototyping.

A prototype is a model or simulation that allows users and stakeholders to preview the interface before it is developed.

6. Usability Testing.

There are two types of usability testing: contextual and heuristic.

Contextual usability testing involves getting feedback from people who have recently used your product.

Read more article 18 Online Business Ideas – Small Capital and Big Profits!

Heuristic usability testing is more involved than contextual or user testing because it requires someone with experience to do it.
This is also called interface expert evaluation and involves evaluators assessing how well users can use the product.


User experience design (UX Design) is one of the most important aspects of any digital marketing strategy. Without a well-designed interface, your customers will be frustrated by how difficult it is to find what they need or do what you want them to do.

If you're looking for a user experience designer who can help create an attractive and intuitive UX that stands out from every other product in its category, we're eager to get started on your next project!

If you want to discuss this with our team please contact us via the contact page. Also visit our Facebook, Instagram, and Linkedin pages to learn digital marketing and get the latest promos.

18 Online Business Ideas - Small Capital and Big Profits!

Ide Bisnis Online
18 Ide Bisnis Online. Modal Kecil dan Untung Besar

If you see your neighbour buying a new car, even though he is only at home, don't be surprised or think negatively. Because maybe he's running an online business.

Online business is already popular and many people are successfully running it. Even some of them got rich.

Online Business Can Be Run From Home.

Several types of online businesses can be run from home, the important thing is that we have a smartphone or laptop and an internet network.

So don't be surprised anymore. Maybe your neighbour has started his business at home for a long time and he's enjoying the results now.

Are you also able to do business online? Of course, you can. The most important thing is the intention and doing it consistently.

Even though online business looks easy, it still has to be done consistently to get results.

Online Business Does Not Need Big Capital.

Many types of online businesses can be started with small capital, even without capital. But you can get a fairly high income, such as by creating applications or websites.

All circles can do it, as long as they have the ability and desire to learn. This article will provide some online business ideas that can inspire you to build an online business.

Read Digital Marketing – The Ultimate Guide.

Building and running an online business gives us the freedom to earn income from anywhere.

It can be from home, while on vacation or from a rice field embankment in the village. As long as there is an internet network it can be run.

But what business? So, the first thing you have to do is find a business idea that matches your skills and abilities.

Examples of Online Business Ideas.

The following are some examples of online business ideas that can start with a small amount of capital but can bring big profits.

1. Affiliate Program.

online business Affiliate Program.

If you enjoy writing or making video reviews about a product or service, you can turn this hobby into income. Because at this time there are so many companies that still use affiliate-based promotions.

You will get paid for every sale they get from your affiliate link, the amount paid also varies, some can even pay you up to 70% of the sales price.

All you need to do is make a review in the form of a video or writing in detail and post it on YouTube, social media or your website.

If you have a large following on social media or have a website with a large number of visitors, an online affiliate program business is very suitable to run.

Many people who have benefited from this online business, even the author, are also running this business and have gotten results.

2. Dropshipping Business.

Dropshipping Business.

When you want to run an online store, you may be worried about stocks, large amounts of inventory and capital.

By running an online dropshipping business, you can take customer orders in your online store and forward the orders to suppliers, who will send products to customers on your behalf.

Many suppliers provide the opportunity for dropshippers to sell their products at lower prices, the benefits that are given are also quite large.

The important thing that you have to do is optimize your online store website so that it gets lots of visitors.

If you open an online store in the marketplace, you can run optimization and advertising simultaneously to increase sales.

3. Online Business Tutoring.

Online Business Tutoring.

Not everything that is taught in school can be well received by students, so there are still many parents who choose to continue to increase their children's learning hours with courses or tutoring.

However, current conditions make teaching and learning activities more difficult to do face-to-face, use this opportunity to build an online tutoring business.

Use tools like google classroom to make material that is good and easy to understand. The better your ability to use these tools, the easier it will be for you to provide study guidance.

Online tutoring businesses can generate quite high returns because you can schedule multiple sessions a day.

4. Create Digital Courses.

Create Digital Courses.

Now that digital courses are quite in demand in Singapore, many people choose to take digital courses to improve their abilities.

Instead of taking offline courses, taking digital courses makes it easier for people to upgrade their skills easily and at a lower cost.

You can prepare digital course material according to the skills you have, make it as detailed as possible by adding pictures and videos so it's easy to understand.

If the material you create is complete and easy to understand, then you can put it on applications that provide digital courses, or you can even create your website.

You only need to prepare the material once, but it can be used by users many times, of course, the benefits are huge, right?

5. Become a YouTuber.

Become a YouTuber.

You can use your video-editing skills with sufficient detail and voice over capabilities to build a youtube channel.

Can be adjusted to your hobbies, such as cooking tutorials, reviews of tourist attractions, games, music tutorials and more.

If you enjoy doing something then documenting it in the video will not add to your burden, the additional skills you need are just simple video editing.

There have been many who have proven that an online business being a YouTuber can provide high income, what you need is the consistency to run this business.

6. Online Telecoaching Business.

Online Telecoaching Business

Telecoaching is guiding others such as guidance on healthy living and exercise guidance to get a healthier body.

If you enjoy living a healthy lifestyle such as eating a healthy diet, exercising, gym or yoga, you can use it to earn an income.

Many people do not understand a healthy lifestyle, healthy diet and how to exercise to shape the body according to their wishes.

Provide telecoaching services to guide them, besides you helping them to live healthier, you also get additional income.

7. Content Writers.

online business Content Writers.

The more companies that create websites for promotional activities, the more they need content writing services.

Because a website can’t get many visitors if it doesn't have good content.

The visitor traffic of a website will increase if the content is continuously improved in terms of quality and quantity.

Many companies have realized this and try to add content to their websites, but the ability to write articles on websites is not owned by everyone.

If you have good content writing skills, take advantage of this opportunity to open a content writing service online business, combine your writing skills with SEO techniques to produce good articles.

You can promote your services through your website or LinkedIn social media because on LinkedIn there are many professionals and company owners who may need your services.

Read: How To Write a Great Copy and Lead Reader To Buy a Product.

8. Resume Design Services.

Resume Design Services.

An attractive and well-designed resume will attract HR attention, therefore many job seekers want to make a resume as attractive as possible.

But not everyone can design a resume well, you can take advantage of this opportunity to open an attractive online resume design service business.

Create some sample resume designs to attract job seekers to order your services, no need to charge a high price, because you can create a design template that is used for multiple resumes.

9. SEO Consultant Services.

Online Business SEO Consultant Services

If you understand how the Google search engine works and how to get a website position on the first page, then SEO consulting services are an online business that is suitable for you to run.

You don't have to have an IT background, you can learn everything from the references provided by Google or other websites.

Learn the tools commonly used by SEO consultants such as the Google search console, google analytics, Moz pro, Ahref, and Semrush.

SEO consulting services are an online business that has great prospects because there are still many business owners who don't realize how big the impact of search engine optimization (SEO) is.

Provide online consultations and explain to the business owner how SEO can increase their website traffic and increase sales.

Show them the benefits of using analytical data, keyword planning and content structure to gain a position on the first page of Google.

If you are unfamiliar with SEO or want to improve your digital marketing skills, you can refer to Moz's Beginner's Guide to SEO.

Keep in mind that Google's algorithms are always changing, so you need to update your SEO knowledge to stay relevant and successful in this area.

Example: Search Engine Optimization Services.

10. Online Business Consulting Services.

Online Business Consulting Services

Maybe you already have experience building a business, it doesn't need to be a big business, a small business doesn't matter as long as you have benefited from the business.

You can use your business building experience to build business consulting services. Apart from helping aspiring entrepreneurs succeed, you also get paid for consulting services.

Such as how to finalize business ideas, prepare branding, promotions, research prospects, find customers and increase sales.

However, to start this business, you must have experience in building a business and making a profit. Because your credibility depends on how successful the business you have run is.

11. Online Business Social Media Marketing Services.

Online Business Social Media Marketing Services

Skills in using social media are needed today, especially if you can create content that can get high reach and engagement.

Now that almost all companies have social media accounts, surely they need people who can manage social media accounts, right?

Usually, some companies leave it to digital agencies, others choose to hire staff to manage their social media accounts.

Business owners are often too busy or don't understand how to manage social media accounts properly.

This is your chance to show them their skills in how to manage social media accounts and land potential customers.

By running a social media marketing services online business, you can help small businesses find the best strategy, plan content for social media and post regularly.

Social media has a very large audience, but many business owners don't realize or even don't understand how to use social media to increase sales.

If you have skills in social media marketing, photography and editing images to make them more attractive, you should try running an online social media marketing business.

Example: Social Media Marketing Services.

12. Online Business Website Development Services.

Online Business Website Development Services

Websites are a necessity in marketing activities in a company. Currently, many companies have websites, but some have not used them.

Promotion using online media will be more effective if you use a website, in addition to increasing brand awareness, the website is also able to bring in potential leads.

Therefore, online website development business is needed nowadays, you can offer website development services, website design, website redesign and website management.

Creating a website does require programming language skills, but you can learn how to make a website from the internet. Just type "the complete way to create a website" in Google, then you will get a lot of material to learn.

The programming languages ​​used to create websites are usually HTML, CSS, JavaScript and PHP. But it does not rule out the possibility to use other programming languages.

Using a content management system (CMS) when creating a website will make your learning process easier. For example, you can learn how to create a website using WordPress.

Develop technical skills and build a comprehensive portfolio, then build your website as a portfolio to earn client trust.

Example: Website Development Services.

13. Blogger.


Writing on blogs seems outdated because so many people are already running it, but writing blogs with quality content is still promising.

Even though many people have written on blogs, Google will still display blogs that have quality content on the first page. If you have writing skills, you should try writing on a blog.

Starting an online business as a blogger does not require capital at all. You can create a blog on Blogspot, Weebly or WordPress.

Creating consistent and quality content is key.

Write content that is educational, informative, or entertaining so that more readers visit your blog.

After your blog visitors increase, you can make money by selling products such as online courses, digital training, e-books, webinars or installing Google Adsense.

14. Become a Virtual Assistant.

Become a Virtual Assistant

If you have good organizational skills and task management skills, perhaps becoming a virtual assistant is the right move.

Usually, virtual assistants do basic administrative tasks such as inputting data, arranging travel schedules, and answering phone calls.

If you have worked as an admin, it will be easy to do this job. Use Zirtual or a similar platform to get clients.

15. Remote IT Technician.

Remote IT Technician.

Many small companies do not have enough budgets to hire full-time IT staff, so when they experience a system problem, they usually call on other vendors to solve the problem.

If you have the expertise and understand computer and network technology in your company, you can take advantage of this opportunity to open remote IT technician services with a target market for small companies.

Build your reputation by creating a website that displays the services and portfolio that you have worked on, this will increase the company's trust in your services.

However, this remote IT technician online business can only provide services for remote jobs.

16. Application Development.

Application Development

Application development services are increasingly needed in today's digital era, many companies make applications to support company services.

Some companies need applications that are not complicated, only applications that have several features and display the company website in the application.

You can use this opportunity to open an online application development business, focusing on the target market according to the abilities you have.

If you can create complex applications, you can look for remote projects from larger companies.

Depending on your situation and knowledge, you may be able to create a profitable business from application development.

Example: Application Development Services.

17. Online Business Design Services.

Online Business Design Services.

Design skills are needed in today's digital era, almost all marketing activities require design services to get high conversions.

But not all companies have the budget to recruit full-time design staff, many companies need part-time design services that can be paid on a project basis.

If you have good design skills you can build a design services online business for the needs of the company.

Apart from being able to do it remotely, you can work on several projects at once to get a high income.

Example: Graphic Design Services.

18. Video Editing Services.

Video Editing Services.

If you have good video editing skills, you can use them to open an online video editing service business.

Many companies need video editing services for marketing needs. You can also work with YouTubers to produce videos that are more attractive and professional.

You can also work with a digital agency in your area to offer video editing services, you will be paid based on the project you are working on.

Create several videos and posts on social media to show your skills and attract those who need your services.

Example: Photo and Video Services.

Which Online Business Is The Most Profitable?

All of the online businesses above will bring profits when you run consistently, when you are consistent in doing promotions and doing your best for clients, then over time, you will have loyal customers.

The key to success is simply doing your best and being consistent.

Online businessmen who are already successful and have high incomes must also have pioneered with great pains, when they don't give up and continue to run it consistently, then they enjoy the results now.

How do you start an online business to be successful?

Online business does promise convenience and high income, but that doesn't mean you will face situations that are always easy.

You will learn many things when starting an online business, but what makes you successful and survives is intention and consistency.

Here are some steps you can follow to maximize your chances of starting an online business success.

  • Choose a business idea that suits your knowledge and interests.
  • Find your business potential based on your target market.
  • Do market research and competition analysis
  • Create a comprehensive marketing strategy

If you want to discuss this with our team please contact us via the contact page. Also visit our Facebook, Instagram and Linkedin pages to learn digital marketing and get the latest promos.

the ultimate guide of digital marketing

Digital Marketing - The Ultimate Guide

learn digital marketing

Digital marketing is increasingly needed today because internet users in Singapore are increasing. Moreover, the current situation forces people to reduce their activities outside the house.

Not only internet users are increasing, but the lifestyle of the people in Singapore has also changed. People are increasingly accustomed to using technology to support their daily activities.

For example, nowadays we are used to using virtual meeting applications such as zoom, meets, teams and others for meeting needs.

In other situations, online shopping in Singapore is also on the rise. There was an increase of up to 6%, and there was a decrease in offline shopping.

online shopping digital marketingIn general, the basic purpose of marketing activities is to introduce a product or service to the community at the right place and time. After seeing the facts above, it can be concluded that marketing opportunities on the internet are increasing.

Marketing activities using the internet are often referred to as digital marketing. The goal is not much different from traditional marketing, the difference is in the media and strategy.

In this article, we will discuss digital marketing in full, so that it can be your guide. This article is suitable for students, professionals and entrepreneurs studying digital marketing.

Here's what you need to know about digital marketing.

What is Digital Marketing?

Digital marketing is all product or service marketing activities that use electronic devices or the internet as a medium, such as search engines, social media, email, and websites to connect with customers and potential customers.

what is digital marketingUsually, digital marketing is done by making potential customers interested through attractive marketing content so that the marketing process will occur without coercion to prospective customers.

Why is Digital Marketing Important?

The process of digitization in Singapore and even in the world today is very massive, and there are even many government policies that encourage it. Therefore, marketing through digital media is also very important.

Digital marketing can help you reach a wider range of consumers than traditional marketing methods and you can target potential customers who have the greatest opportunity to buy your product or service.

Besides that, the costs incurred are also more efficient than traditional marketing, the results can be measured and displayed in the form of data according to your wishes. This makes digital marketing the choice of big companies today.

Advantages of Digital Marketing Compared to Traditional Marketing.

For digital marketers, there are many benefits that have been obtained through digital marketing, but we will explain the 4 biggest benefits that we have received so far.

1. Targeting Potential Buyers.

No matter how great a marketing person can do his job, he still cannot be sure the products or services he offers are bought by consumers.

Yes, right. We can't possibly force consumers to buy it, right?

We can only ensure that marketing activities are carried out to potential customers who are likely to buy the products or services we offer. Whether bought or not, many factors determine.

In traditional marketing such as placing an ad on TV, in a magazine, or on a billboard, you have very little insight into who will see the ad.

Maybe you can measure a specific demographic, the average monthly readership of the magazine, or the location of advertisements. But in fact, the insight into the target audience is still grey and uncertain.

Best of all, digital marketing allows you to identify and target specific audiences. You can also send to an audience a pre-designed campaign to have a higher conversion rate.

For example, you can use the targeting feature on social media to show your ad to an audience based on certain variables, such as age, gender, location, interests, network or behaviour.

You can even use PPC or SEO strategies to advertise to users who have shown interest in your product or service. Or those who search for specific keywords in search engines related to your industry.

Digital marketing provides data that you can use to conduct research and identify your buyer personas. So that it can be used as data to perfect future marketing strategies and ensure marketing activities reach potential customers.

What's more, digital marketing can help you market your products or services to groups that have similar characteristics to your current customers, so you can find new customers more easily.

2. Digital Marketing Is More Efficient Than Traditional Marketing.

When doing digital marketing you can pay attention to the data every day and adjust the budget in each medium based on the ROI obtained.

This you will not get in traditional marketing. Regardless of how much performance the billboard you put up, the cost will still be the same.

The advantage of digital marketing in terms of budget is that you have complete control over the space and budget that you spend.

Digital marketing strategies give you the freedom to continue to innovate and ensure you don't spend money on promotional activities that don't generate sales.

Even small businesses with limited budgets can also do digital marketing on social media, websites, and SEO. Where these three strategies can give you a high ROI with a minimal budget.

3. With Digital Marketing You Can Compete With Big Companies.

If you are running a small company with a limited budget, it must be difficult to compete with competitors who are already big names in the industry. Maybe they have sufficient funds to promote in television commercials or other national media.

Your limited funds will not be able to keep up with traditional marketing. But by using digital marketing you still have many opportunities to outperform the big players, of course, using the right digital marketing strategy.

You can search for long-tail keywords related to your product or service and create high-quality content to get a position on the first page of search engines for searches on these keywords.

Search engines no matter how big your brand is, search engines will prioritize content that is quality and most appropriate.

On the other hand, social media also allows you to get new customers through marketing using influencer services or creating quality content.

Due to the fact, we rarely follow social media accounts of big brands, but rather follow influencers who will occasionally advertise products or services.

If you are running a small to medium-sized company, social media marketing and influencer services can be options to consider.

4. Digital Marketing Can Be Measured.

Promotional activities using digital marketing can provide data with a view that is easy to see, even these reports can be arranged according to your company's needs.

Such as the number of impressions received, engagement, reactions, location, conversions and other data that can be displayed in a certain period.

Unlike most traditional marketing, the results of promotional activities using digital marketing can even be seen in real-time.

If you've ever placed an ad in a newspaper, you know how difficult it is to estimate the number of people who have read the ad. There is no sure way to measure the success rate of your ad.

With digital marketing, you can even measure the ROI in almost all of your promotional media. As an example:

a. Website Visitor Traffic.

With digital marketing, you can see the number of visitors to your website in real-time. You can also see which pages they visited, what device they used, their location and other data.

All data can be seen with the help of google analytics, the data can also be set according to the goals you expect from website visitors and calculate the conversions you get.

Complete and measurable data can help you prioritize which marketing channels are driving high traffic and conversions. Not only that, but the data can also show which media require more attention.

For example, from google analytic data, only 25% of your website visitors come from organic searches, so you can spend time on SEO to improve it.

In traditional marketing, it can be very difficult to know how people interact with your promotional activities before they make a purchase.

But with digital marketing, you can identify and observe consumer behaviour data before they make a purchase. This means that the data can be used to plan marketing activities more effectively and efficiently.

b. Content Performance and Leads Earned.

Have you ever had flyers being distributed at red lights? The brochure has been well-designed by the company's marketing team. Printed on paper which is quite expensive and distributed to you.

How did the company's marketing team get data on how many people had seen the contents of the brochure? How many people have it? How many people are interested? Or how many people just throw it away?

Yes ... they can't get the data.

However, if the content in the brochure is made in the form of a landing page on the website and distributed using advertisements on social media with specific target consumers.

Then the marketing team can easily see how many visitors have seen it, count the number of clicks on a particular button, and how many people contacted via the landing page.

With even more creative ideas, the marketing team can gather potential customer contacts with the "free ebook marketing, enter your email to get it". Or "register your email and WhatsApp to get a free consultation from our team".

Many things can be done to get potential contact leads through digital marketing and the results can be seen accurately.

Types of Digital Marketing

Digital marketing is very broad in scope, all types of promotion using digital media can be called digital marketing. The following are the types of digital marketing that are most common and often used.

1. Search Engine Optimization (SEO).

seo services near singaporeSearch engine optimization or often called SEO is search engine optimization on a website to increase web visitors in quantity and quality.

SEO can improve the position of your website in search engine search results for keywords related to the product or service you offer.

Indeed doing SEO and getting a position on the first page of Google is not easy, many things must be optimized and it takes longer when compared to PPC ads.

But when SEO is done correctly and your website has gotten a position on the first page for certain keywords, your website's position will last for the next few months or years.

Here are some types of SEO that you can customize to suit your needs, but if you can do all of them you will get better results.

a. On-page SEO.

This is the most widely used type of SEO, you might as well be doing it. On-page SEO is search engine optimization performed on website pages, such as meta titles, meta descriptions, structured data, content and others. The point is to optimize all the things that can be seen by readers when visiting the website.

The most important thing in On-page SEO is informative and high-quality content. Remember, it's not enough just to be informative, it has to be of high quality. This means that your website content must be of higher quality and can solve reader problems than the content of other website pages.

Put the target keyword in the place where it should be, such as in,

  • Page title
  • Heading 1
  • Heading 2
  • Heading 3
  • First paragraph

Remember, don't focus on just one keyword, use synonymous keywords or similar keywords. Because Google ranks not based on keywords anymore but based on topics.

b. Technical SEO.

This type of SEO is similar to On-page SEO that we have discussed before, even though many people consider it the same. Indeed, technical SEO optimization is still carried out on website pages, but more on things on the back. More to the things that cannot be seen but the user can feel the benefits.

For example, optimization of website speed, use of SSL and schema markup.

c. Off-page SEO.

Off-page SEO is doing search engine optimization from outside the website page. Such as link building to increase backlinks to website pages.

Backlinks are links from other websites that are directed to your website. When someone creates a link on their website and directs them to your website, it will signal to Google that they value your content.

The more websites that reference your website pages, will increase your page authority and domain authority. This will position the website in search engines.

d. Local SEO (Type of Local SEO).

If your business is selling in a physical store, a local type of SEO is essential. Because the main purpose of local SEO is to make your shop easy to find by nearby customers via google maps or google search.

To be easily found, you must register or claim (if it has been automatically registered) your business on google my business. It only requires a google account and verification by post or phone.

After getting management rights, start optimizing your business properly on google my business.

e. App Store Optimization.

Play store optimization is not much different from search engine optimization on web pages. While we don't know for sure all the factors that determine an app's position in search results, there are a few factors you can focus on.

  • Use descriptive app titles.
  • Use an attractive application icon image.
  • Write your app description accurately and insert target keywords of sufficient density.
  • The website link to your application on the Playstore will also affect search results.

f. Youtube SEO.

Just like On-page SEO, YouTube video content must be made good and can solve user problems. Make videos that are more useful than other videos. If your video content is good and useful, then do the following things.

Invite your video viewers to interact via the comments column to signal to the youtube search algorithm that your video is getting a good response from many people.

  • Provide a catchy video title and place target keywords on the title.
  • Write a complete and detailed description of the video. Insert target keywords with sufficient density.
  • Add 3 relevant tags.
  • Add subtitles to the video.

When your video content is interesting and many people embed it on their website, then your video ranking will increase in YouTube search results.

We have a complete article about SEO here Types Of SEO and Its Benefits

2. Content Marketing.

Content marketing optimization

Content marketing refers to the creation and promotion of content intending to generate brand awareness, increasing visitors, getting potential leads and increasing sales.

Content marketing is used in almost all digital marketing channels, here is the use of content marketing.

a. Content on a blog or website.

Writing articles on the company website shows the company's expertise on the topic and gets website visitors through organic search.

This will increase sales if you can direct website visitors to buy your product or service.

b. Ebook and Whitepaper.

Ebooks, whitepapers, and complete content discussing a topic will provide learning to website visitors.

You can use this content as material to get in contact with website visitors and increase leads in your company.

c. Infographics.

Infographics are a form of visual content that helps website visitors learn about a topic through content that contains images and data.

Social media users prefer to see data about a topic that is packaged in a visual form. Use infographics on social media to get more reach and engagement.

3. Social Media Marketing.

social media marketing near singapore

Social media marketing is a way to promote a business brand or marketing content through social media to increase brand awareness, get website visitors, and get leads.

There are many social media that you can use, for example:

  • Facebook.
  • LinkedIn.
  • Instagram.
  • Snapchat.
  • Pinterest.

Adjust social media channels with the character of your target consumers. If your target consumers are young people, then you should use Instagram or Snapchat.

If your type of business is B2B then you should use social media such as LinkedIn, because many LinkedIn users work in companies, even work as decision-makers at the company.

4. Pay Per Click (PPC) advertising.

PPC digital marketing

PPC advertising is a way of getting website visitors by paying publishers based on the number of clicks we get. Here are some common examples of PPC advertising:

a. Google Ads.

The most common type of PPC is Google Ads which allows you to pay to be shown in the top positions on Google search engine results pages.

The price per click varies widely, depending on the number of keyword searches that you are targeting. Google Ads also allows you to bid the highest prices for certain keywords to keep your ad showing at the top.

b. Ads on Facebook.

Surely you often see ads on Facebook, right? Usually, 1 in 6 posts on your homepage are ads, sometimes even more. You can also use it to introduce products or services to consumers.

Facebook Ads allows users to create advertisements in the form of videos, image posts, or slideshows. You can also target to whom the ad is shown.

c. Ads on Twitter.

Twitter users can create advertisements in the form of posts or profile badges that will be displayed to certain audiences and can be arranged to achieve certain goals.

The goal can be to get website visitors, get more Twitter followers, or even to download an application.

d. Advertising on LinkedIn.

On Linkedin, you can pay to send direct messages to LinkedIn users based on their industry and background.

In addition, you can also create advertisements in video posts, images or slides to be displayed to LinkedIn users based on their industry and background.

5. Marketing Automation.

marketing automation on digital marketing

Marketing can be done automatically using marketing tools that have been designed, many marketing activities are in the form of repetitive tasks that can be completed with marketing automation. Here are a few examples:

a. Email Automation.

Email automation doesn't just allow you to automatically send emails to your subscribers. But it can also streamline and expand your contact list according to marketing needs so that your emails get to the right people.

b. Scheduled Social Media Posts.

If you want to increase brand awareness on social media, you need to frequently post content that attracts your audience. Imagine if you have to post it every day, of course, it is very boring huh? You may forget.

To solve this problem, schedule social media posts using the tools provided, for example, Facebook and Instagram have provided a scheduling feature on the Facebook business manager.

When social media posts can be scheduled then you can spend more time focusing on content strategy.

c. Turning Prospects Into Customers.

Sometimes getting prospects and turning them into customers requires a long process and the right strategy.

Using the help of marketing tools, you can run the process automatically by sending certain emails and content to prospects after meeting certain criteria.

For example, when a website visitor downloads and opens an eBook, the system automatically sends them an email with a 10% product discount. This is just a simple example, as there are many more things you can do using this automation system.

6. Email Marketing.

email marketing

Usually, a company uses email marketing as a way of communicating with its audience. Email marketing can be in the form of content promotion, discounts, events, and getting website visitor traffic.

The types of email that are commonly sent in email marketing are:

  • Website newsletter or blog.
  • A follow-up email to a website visitor who downloads something on the company website.
  • Customers welcome email.
  • Holiday promotions for loyalty program members.
  • Similar tips or emails to educate customers.

7. Online Public Relations.

public relation on digital marketing

Almost the same as public relations in general, it's just that this public relation is in the form of online. Get online coverage obtained with digital publications, blogs, and other content-based websites.

Here's how to maximize your online public relations:

a. National Media.

Using national media is a great way to increase online public relations and generate leads for your company.

b. Review your product or business.

When someone provides a review about your company or product online, it will increase your company's brand awareness. An interesting review will help improve your business reputation.

c. Interesting Comments on Website or Social Media.

Just like responding to customer reviews about your company, responding to comments from website visitors who read your content is a great way to generate productive conversations.

8. Sponsored Content or Paid Promote.

paid promote on digital marketing

Sponsored content can be done by paying companies or influencers to create and promote content that discusses your company, products or services in a certain way.

One type of sponsored content that is popular today is using influencer services. You can work with influencers to publish posts or videos related to your products or services on social media.

Or you can also use a blogger to get blog posts or articles written to highlight your business topic, service, or brand.

Types of Jobs in Digital Marketing.

People who work in digital marketing are usually called digital marketers, their job is to increase brand awareness of a company, product or service and get leads through digital media.

Digital media can be in the form of social media, company websites, search engines, email, advertisements and others.

The performance of digital marketers is usually measured using different key performance indicators (KPIs) for each medium. So that the promotional performance using the company's digital marketing can be measured accurately in each media.

For example, a digital marketer who is responsible for the SEO of a company's website measures success by looking at website visitors who come from organic searches.

Organic search refers to website visitors obtained from search results with certain keywords in search engines.

In companies engaged in digital agencies such as SWS Digital Agency, the position of digital marketers is divided into several specialists, each of which focuses on the area they are good at. Here are some examples from specialist digital marketers.

1. SEO Engineer.

The job of an SEO engineer is to optimize the website and improve the ranking of the company's website in search engines for targeted keywords.

What do SEO engineers do? You can read articles Types Of SEO and Its Benefits.

2. Content Writer.

Content writers are usually tasked with creating all digital content, working using social media calendar content and company blogs, and creating a complete content strategy with the goals to be achieved through that content.

This position must work with many parties, therefore content writers must be able to communicate with other departments and ensure that all company promotional activities are supported by promotional content in the right media.

Read How To Write a Great Copy and Lead Reader To Buy a Product

3. Social Media Analyst.

The social media analyst is responsible for all forms of promotion carried out by the company through social media.

Its duties include several things such as determining which social media networks are used for company promotional activities, compiling calendar content for all social media and working with content writers to prepare the required content.

Examples of Digital Marketing Vacancies in Singapore.

Maybe ten years ago digital marketing jobs were not found on job sites or newspapers. However, currently, there are so many vacancies that require digital marketing staff.

Not only companies engaged in creative fields that require digital marketing staff, but large companies are also now using digital marketing staff.

Even government offices also have staff assigned to carry out digital marketing such as managing social media.

Here are some examples of digital marketing job vacancies that often appear on job seeker websites in Singapore.

  • Social Media Staff
  • Creative Content
  • Social Media Content Moderator
  • Social Media Specialist
  • Content Writer
  • Digital Marketing Graphic Design
  • Strategic Marketing
  • Chief Marketing Officer
  • Digital Marketing Manager
  • Digital Advertiser
  • Digital Creator
  • SEO Marketing
  • Digital Ads Officer
  • Search Engine Management
  • SEO Specialist
  • Digital Media Analyst
  • Marketing Performance Ads
  • Digital Sales
  • ADS Optimizer
  • Campaign Marketing

Digital marketing made a lot of new positions appear, maybe 10 years ago we never heard of it, but now it sounds commonplace. This can happen because many companies have benefited from digital marketing.

Benefits of Digital Marketing for Companies?

Traditional marketing such as print advertisements, telephone communications, or billboards is still needed for company promotion. But it won't be enough just to rely on that.

It takes a suitable combination of digital marketing and traditional marketing so that the opportunity to get potential customers is even greater.

For brand awareness, digital marketing is a more appropriate choice for your company, because with digital marketing you will get a wider reach.

Create a website for your company and optimize your SEO to get a position on the first page of search engine results. Or you can also create a social media account and fill it with quality content.

Digital marketing gives you the choice to choose the type of digital marketing that suits your business and target customers. Do digital marketing using several media, study the results and choose the most effective media for your business.

After you get the most effective media, combine digital marketing with traditional marketing, it is guaranteed that you will get maximum results.

Adjusting the Digital Marketing Strategy to Your Business Needs

Digital marketing is beneficial for all types of businesses in all industries. Regardless of the type of product or service you sell, digital marketing can increase your company's sales with lower promotional costs.

But that doesn't mean all businesses have to implement digital marketing strategies in the same way, you have to adapt them to your type of business and target market.

In the following, we will provide an example of adopting a digital marketing strategy to the type of company:

1. Digital Marketing For B2B Companies.

If your company is included in business-to-business (B2B), your digital marketing promotion will aim to get potential leads online, with the ultimate goal of having these potential leads contact sales at your company.

So your marketing strategy is to get and convert the most potential leads for your sales team through websites and other digital media.

Apart from using the website, you can also use social media that is more focused on businesses such as LinkedIn, where LinkedIn users are mostly professionals who work in companies.

Many of them act as decision-makers in the company they work for, so the opportunity to get potential leads will be even greater.

2. Digital Marketing For B2C Companies.

If your company is business-to-consumer (B2C), the goal of digital marketing promotion is to increase website visitors and make them buy the products or services you offer.

Marketing strategies are more focused on finding the best way to drive website visitors to make purchases.

It takes good copywriting on the product page or on the landing page to get higher conversions.

Social media like Facebook and Instagram are suitable for B2C businesses, creating quality content to get leads and combine them with landing pages to turn them into customers.

3. Use the Marketing Funnel Technique.

The content must also be tailored to your audience. In general, the audience can be divided into three stages, namely the awareness, consideration and conversion stages.

We cannot create the same content for all of these stages, the writing style is also different. There are three stages in the marketing funnel.

a. Curiosity Stage (awareness).

At this stage, you create content marketing for an audience who is looking for a topic. Discuss topics related to the product or service you offer in descriptive and informative language.

Marketing content can include:

  • Website Blog Content.

Create a complete article on a topic related to the product or service you offer to bring website visitors from search engines.

  • Infographics.

Create social media content in the form of infographics, displaying data with visual content that interests them.

  • Short video.

Sometimes writing just isn't enough!
Create a short video to add insight to your audience about the product or service you offer.

b. Considering Stage.

At this stage, you create content for an audience who already understands the product or service you offer, but they are considering whether to buy your product or your competitors' products.

Marketing content can include:

  • Ebook.

Ebooks are great for generating leads because they are usually more comprehensive than articles or infographics, someone will want to provide their contact information to get your ebook.

  • Research report.

Research reports are high-value content and great for generating leads. New research reports and data for your industry can also be used to increase brand awareness, as they will usually be picked up by the media or the press for coverage.

  • Webinars.

Webinars are a more detailed and interactive form of video content, webinars are an effective consideration stage content format because they can answer consumer doubts about buying your product.

c. Decision Stage.

When you are creating content for an audience that is looking to buy your product or service, it takes good copywriting skills to convince them.

Marketing content can include:

  • Case study.

Having detailed case studies on your website can be an effective form of content for those ready to make a purchase, as it will influence their decision.

  • Testimonials.

If a case study isn't the right fit for your business, having a short testimonial around your website or social media is a good alternative.

Benefits of Using Digital Marketing Agency Services.

If you want to promote your business brand online, there are a few things you should consider. Do you use digital marketing agency services or recruit digital marketing employees or do it yourself.

It can be adjusted according to the circumstances of your business and the results you want to get. If your budget is limited, you can do it yourself.

But if you want to get maximum results, then the options are recruiting employees or using a digital agency service.

In the following, we will discuss the benefits you will get if you use a digital marketing agency to promote your business brand.

1. You Can Focus on Taking Care of the Main Values ​​of Your Business.

Marketing as good as it is will not mean if the product or service you offer does not have a strong value, therefore as a business owner, you must focus on the main values ​​of your business, which is to create an extraordinary product or service.

It will be less effective if you have to divide the focus between marketing and products, even if you have a team that does it. Because in the end, you will sacrifice the main values ​​of your business to create a quality product or service.

Prioritize taking care of your core business so that you can produce products or services that answer customer needs. SWS Digital Agency can help you achieve these goals and tailor the right digital marketing strategy for your products and services.

2. Digital Marketing Is Done With Professionals.

Digital marketing is complex, therefore the help of a digital marketing agency is very much needed. Each agency must have a team that has in-depth knowledge of the world of digital marketing, both in terms of branding, SEO, social media and others.

Even if you understand digital marketing well, in the future you will not be able to focus, because you have to take care of the value of your product.

In the beginning, you may be passionate about doing everything, but along the way, you will realize that your time, attention, and energy are limited and it is impossible to do everything yourself.

Therefore you need a professional and experienced team to help you do digital marketing with the right strategy.

3. More Efficient Budget.

The Digital Marketing Agency will plan the right budget to run digital marketing for your business and the targets to be achieved.

Using professional digital agency services will help you avoid mistakes and wasted expenses.

The years of experience that digital agencies have can reduce your company's marketing budget and provide maximum results.

4. More Effective Marketing.

Digital marketing agencies will focus on the marketing side, while you can focus on the value of the product or service to be sold.

This combination will produce effective marketing because you as a business owner prepare the best product or service for customers and digital agencies can promote it with creative marketing content.

The result is your product or service not only looks convincing, but the customer also feels the benefits accordingly.

5. Increase Profits.

With cost-effective marketing and getting bigger sales will generate profit for your business in the long run.

Usually, digital agencies will provide marketing performance reports every month, so you know how your business is progressing. From this report, you will understand whether your business needs a digital agency or not.

You can contact the SWS Digital Agency to consult or ask about the right marketing strategy for your business, our professional team will be happy to help you.

If you want to try to do it yourself, keep reading this article.

How to Do Digital Marketing?

1. Determine the Goals You Want to Achieve.

If digital marketing is new to you, it is important to start by identifying and defining your goals, as you will develop a strategy based on those goals.

For example, if your goal is to increase brand awareness, then the strategy is to reach new audiences via social media.

If you want to increase sales on a particular product then you should focus on SEO and copywriting to get website visitors to make purchases on your website.

In addition, you can also use PPC advertising to get website visitors and direct them to the landing page of your website.

2. Determine Your Target Market.

One of the greatest benefits of digital marketing is that you can show your ads to people who have characteristics that match your target market.

But it will not be done if you have not determined your target market and the character they have. So all you have to do is determine your target market first.

3. Determine Budget For All Media.

If you want to focus on inbound marketing such as SEO, social media, and content creation for websites, then you don't need a high budget.

Because the main focus of inbound marketing is to produce high-quality content to attract your audience.

However, if you focus on outbound marketing techniques such as advertising in online media, buying an email database, you will incur a large amount of money.

4. Balance Between Paid and Free Strategies.

In digital marketing, you can use strategies that don't cost money, but you can also use paid strategies so that your company's promotional activities run effectively.

For example, if you want to build a comprehensive buyer persona by identifying the needs of your audience, then you need content to capture data and conversion.

This process will take a long time, up to six months to get the results. With paid advertising, you can probably get there within a month.

Please try both and compare the results you get, within a few months you will find a balance.

5. Create Attractive Marketing Content.

After you know the characteristics of your audience and have determined a budget, continue with creating content to share in the media you use.

This can be in the form of social media posts, blog posts, PPC ads, sponsored content, newsletters, and much more.

Any content that you create must be interesting and follow the character of your audience because the essence of marketing content is to increase brand awareness and get leads.

6. Prioritize Mobile Users.

Another factor that must be considered from digital marketing is mobile users. The number of smartphone users is around 69% of the total number of internet users today, smartphone users also spend more time on the internet than desktop users.

It is therefore very important to tailor your digital ads, web pages, social media images and other digital assets to mobile devices.

If your company has a mobile application that allows users to buy your products or services, that application is also in the scope of digital marketing.

There are many ways to customize your digital marketing assets for mobile users, you must do this so that mobile users also have the same experience as desktop users when accessing your marketing content.

7. Plan Target Keywords.

Digital marketing has always been about reaching a targeted audience through prepared content. However, everything will not run smoothly without careful keyword planning.

Planning for target keywords is very important to optimize the content on a website for SEO and ensure people can find your website in search results for these keywords.

Try planning a list of keywords that have a high number of searches related to your product or service, consider using long-tail keywords for greater opportunities.

Tools Used In Digital Marketing.

Digital marketing will be easier to do if it is supported by tools or software that can help you. There are so many tools available that can even be used for free, in the following we will recommend some tools that are commonly used by digital marketers.

1. Mailchimp For Email Marketing.

mailchimp on digital marketing

Email marketing is very important to maintaining relationships with your customers. Start compiling your email database of your customers or prospects for email marketing.

With more than 12 million users MailChimp is one of the best providers of email marketing and digital marketing tools in the world.

You can use MailChimp for free with up to 2,000 customer contacts. You can get started with the free version of MailChimp first. If you are familiar with email marketing and have more than 2000 email subscribers then you can upgrade to a paid service.

2. Google Analytics To See Website Traffic.

google analytics digital marketing tools

You need to monitor and analyze the development of website or blog visitors. Because the number of visitors and conversions is very important to know.

A tool that can help you get this data is Google Analytics. The tools provided by Google for free can display complete data, you can even set goals to calculate conversions obtained from a marketing campaign.

3. Google Search Console.

search-console digital marketing tools

People who work as SEO analysts will need tools to monitor the development of a website in search engines.

Halaman mana saja yang sudah di crawl oleh google, apakah ada masalah jika diakses menggunakan smartphone, posisi website di mesin pencari berdasarkan kata kunci dan lain sebagainya.

Google Search Console adalah layanan yang disediakan oleh Google untuk membantu Anda mempertahankan dan memecahkan masalah situs di mesin pencari Google.

Alat ini juga akan memberitahukan Anda jika Google menemukan masalah dalam pengindeksan, spam, atau masalah lainnya.

4. Hootsuite Untuk Mengelola Sosial Media.

hootsuite digital marketing tools

Sosial media bisnis kita tak boleh luput dari perhatian, apalagi bisnis Anda memiliki akun di beberapa platform sosial media, seperti Facebook, Twitter, Instagram, Youtube, dan lainnya.

Untuk memudahkan Anda mengelola postingan dan membalas komentar di sosial media, Anda bisa menggunakan Hootsuite untuk mengelola beberapa akun sosial media dalam satu halaman.

Banyak fitur yang disediakan untuk memudahkan Anda seperti, penjadwalan postingan, melihat laporan dan membalas komentar di semua sosial media Anda.

5. Facebook Ads Untuk Beriklan di Facebook.

facebook ads digital marketing tools

Facebook Ads menjadi salah satu fitur iklan Facebook yang banyak digunakan oleh digital marketer saat ini. Facebook Ads memungkinkan kita menarget audience Facebook yang sesuai dengan kriteria target market produk kita.

Penargetan audience dapat dipilih berdasarkan demografis, lokasi, minat (interest), dan perilaku (behaviours). Ketika beriklan dengan facebook ads, kita juga bisa sekali gus menampilkan iklan kita di Instagram.

6. Twitter Ads Untuk Beriklan di Twitter.

twitter ads digital marketing tools

Tak hanya Facebook Ads, fitur periklanan sosial media yang banyak peminatnya adalah Twitter Ads. Fitur iklan yang disediakan Twitter ini menawarkan beberapa opsi seperti Promoted Tweets, Promoted Accounts, dan Promoted Trends.

Bahkan Twitter juga menawarkan iklan dengan format website cards yang digunakan untuk mendapatkan trafik ke website kita dari twitter dan ajakan untuk menginstall aplikasi.

7. Google Adwords Untuk Beriklan di Google.

google adwords digital marketing tools

Google Adwords adalah fitur untuk menampilkan iklan berbayar (PPC) di hasil pencarian Google. Melalui layanan ini Anda bisa menampilkan iklan Anda di hasil pencarian Google untuk kata kunci tertentu yang relevan dengan bisnis Anda.

Google Adwords juga menjadi salah satu strategi pemasaran periklanan yang menggunakan mesin pencarian Google sebagai media beriklan, yang biasa disebut juga Search Engine Marketing (SEM).

8. Canva Untuk Desain Konten.

canva digital marketing tools

Salah satu kunci strategi digital marketing adalah membuat konten yang menarik. Untuk mendapatkan hal tersebut Canva bisa membantu Anda membuat konten yang lebih menarik dengan menggunakan kombinasi grafik, gambar, dan infografis melalui template yang tersedia.

Aplikasi ini sangat mudah digunakan meskipun Anda tidak memiliki kemampuan dalam design graphics.

Kursus Digital Marketing Bersertifikat Gratis.

1. Kursus Digital Marketing Google Digital Garage.

Google Digital Garage adalah kursus digital marketing online gratis yang disediakan oleh Google untuk mereka yang ingin meningkatkan pengetahuan digital marketing tanpa harus membayar.

Jika Anda ingin meningkatkan kemampuan di bidang digital marketing, ada 26 modul yang bisa diikuti di kelas Fundamental of Digital Marketing dalam Google Digital Garage yang terakreditasi oleh The Open University dan Interactive Advertising Bureau Europe.

Silahkan pilih topik yang ingin Anda pelajari atau selesaikan seluruh modul yang ada untuk mendapatkan sertifikasi di akhir kursus online. Kursus digital marketing online ini cocok untuk pemula yang ingin belajar digital marketing.

2. Kursus Digital Marketing Facebook Blueprint.

Facebook Blueprint merupakan tempat yang tepat untuk mempelajari dan mengikuti perkembangan Facebook dalam dunia digital marketing. Kursus ini juga diperbarui secara berkala ketika ada fitur atau perubahan baru pada Facebook.

Facebook Blueprint offers more than 90 courses on various topics such as starting advertising, measuring ad performance, managing ads, increasing online sales, media buying, how to generate leads, and more.

3. HubSpot Academy's Digital Marketing Course.

HubSpot Academy also provides free online digital marketing courses, where you can hone your skills especially in terms of inbound marketing.

Inbound marketing is a marketing technique used to attract customers through content marketing, social media marketing, SEO and branding.

This course consists of 11 modules consisting of video and text formats, the duration of learning is 4.5 hours. After completing the online course, you will be certified by HubSpot.

Apart from inbound marketing classes, you can also find different digital marketing classes at HubSpot Academy.

4. Google Analytics Academy Digital Marketing Course.

To become a reliable digital marketer, you must deepen your knowledge and skills in using Google Analytics.

Because Google Analytics is an important tool for displaying the data you need in your marketing strategy and business development.

Fortunately, you can hone your skills using Google Analytics tools by joining the Google Analytics Academy.

Apart from being a choice of free online digital marketing courses, another advantage of Google Analytics Academy is that you can choose the type of skinny based on ability levels ranging from beginners to active users.

After attending the Google Analytics Academy you can prepare yourself to take the next Google Analytics Certification to get the certificate.

5. Digital Marketing Course on Udemy.

Udemy is one of the largest certified course platforms in the world. If you are used to taking online courses on the Udemy platform, then taking this class can be the right choice to improve your digital marketing skills.

This online digital marketing course "The Complete Digital Marketing" designed by Rob Percival and Daragh Walsh will help you master various concepts in digital marketing.

Starting from Google Adwords (PPC), Social Media Marketing, Email Marketing, Google Analytics, SEO, and many more. You can also learn other things such as marketing fundamentals, market research and copywriting.

Digital Marketing Ebook Collection.

You can also learn digital marketing by reading books that discuss digital marketing in full. Here are some digital marketing ebooks that we recommend for you to read:

1. Big Book of Digital Marketing.
2. Fifty Shades of Digital Marketing.
3. Understanding Digital Marketing - Marketing Strategies For Engaging the Digital Generation.
4. A step-by-step Guide to Modern Digital Marketing.
5. Digital Marketing Strategy
6. eMarketing The Essential Guide to Marketing in a digital world
7. SEO Book - A new chapter every day
8. The Small Business Online Marketing Guide

If you don't have the digital marketing ebook above, please send your email address via WhatsApp. Our admin will immediately send the ebooks to you.

Digital Marketing Figures

Many figures are successful when implementing digital marketing, the products and services they offer are selling well in the market.

Here are some figures who have successfully run their businesses using digital marketing:

1. Neil Patel.

Neil Patel is full-time facebook, affiliate, entrepreneur, investor, SEO expert, owner of UberSuggest, CrazyEgg and QuickSprout.

An internet marketing expert who has successfully pursued the digital marketing industry, at the age of three he has succeeded in creating multi-dollar companies from various companies.

2. Jon Loomer.

Jon Loomer is a Facebook marketing coach, writer, speaker, and strategist. He became an early Facebook user for business purposes while working for the National Basketball Association in 2007.

3. Seith Godin.

Seth Godin is the author of 18 books that have become worldwide bestsellers and have been translated into more than 35 languages.

He wrote about the post-industrial revolution, the way ideas spread, marketing, resignations, leadership and most importantly, changing everything.

4. Jon Morrow.

A nickname in the blogging world, Jon Morrow is a very successful blogger who offers real-life, actionable blogging advice for newbies.

His approach to starting a blog is different from most others. That's part of what makes the technique so attractive and effective.

5. Darren Rowse.

Darren Rowse known online as Problogger is an Australian blogger, speaker, consultant and founder of several blogs and blog networks, including ProBlogger.net and digital-photography-school.com.

6. Guy Kawasaki.

Guy Kawasaki is a venture capitalist, entrepreneur, former employee of Apple and an "Apple Fellow", namely Apple employees who have made major contributions.

7. Ramit Sethi.

Ramit Singh Sethi is an American personal finance advisor and entrepreneur. Sethi is the author of the 2009 New York Times Best Seller "I Will Teach You to Be Rich". He is also the founder of GrowthLab.com, owner of IWillTeachYouToBeRich.com, and owner and co-founder of PBworks.

SWS Digital Agency provides digital marketing services that focus on increasing the growth of your company and increasing sales with efficient marketing costs.

Our team will help solve your problem, find the right solution and assist you to get the maximum results.

Contact us via the contact page and visit our Facebook, Instagram and LinkedIn pages to get the latest information and promos.

how to branding your business

How To Branding Your Product and Business - Complete Guide

how to branding your businessThe first step that must be taken to become a successful entrepreneur is to create a business idea. Once you have a business idea, a new job actually begins. You have to do branding on the business idea.

Branding is an activity related to everything to improve the character, image, impression of a company or product. The goal is to be known and get the attention of potential customers.

Branding is the DNA in a business. Through branding, you tell clients and potential customers the essence of your business, what they can expect, and why they should work with you.

Branding a business is not easy, but it is worth the benefits. Because the way you brand will have an impact on the success of your business.

For this reason, SWS Digital Agency is here in Batam, to help you branding your business with the right process to get maximum results.

To make sure the branding process is done right, we need to set guidelines. We'll cover all of them so that after reading this article you will gain insight into how to do business branding from scratch.

Things You Need to Know About Branding:

1. Important Factors In Branding a Business.

Before knowing how to branding for your business, you need to know what branding is.

For branding a business there are three things that need to be well understood. Namely brand, branding, and brand identity.

a. Brand.

The brand is a name, symbol, sign, design or a combination of these elements which is used as the identity of an individual, organization or company in the goods and services produced to differentiate it from other service products.

If you want to learn to make a good logo for your business, please read the article How To Design a Logo For Your Business.

b. Branding.

Branding is an activity related to everything to improve the character, image, impression of a company or product. With the aim to be known and get the attention of potential customers.

How to create brand collateral for your business? Please read the article What is Brand Collaterals and Its Benefits For Your Business.

c. Brand Identity.

Brand Identity is all elements that are created to introduce a business or company to the public. Such as logos, websites, business cards and others to convey images and messages to potential customers or investors.

How do you create a brand identity for your business? Please read the article What is Brand Guidelines and its Benefit For Your Business.

The three things above are important parts of the branding process, they are interrelated and inseparable. We must do all three to the maximum in order to be successful in the market.

2. Creating a Brand Strategy.

Maybe you are tempted to immediately practice branding. But before going through the process and starting to build your brand identity (such as designing a logo or creating a website), you must prepare a brand strategy for your business.

Start thinking about your branding strategy and putting it in the form of a detailed outline. This will create a clear direction for your other branding styles, such as the design of your logo, website, or the look and feel of your business design.

The following are the things you need when building a brand strategy:

a. Determine Your Business Identity.

What exactly is the business you are building? It is very important to get to know the specifics of your business. Because if you don't know exactly what your business is, the branding process will not focus on introducing the core of your business.

b. What Makes Your Business Different.

What makes your business different from other brands? Why would potential customers prefer your business over your competitors?

c. What is Your Business Vision and Mission?

Set clear goals and how you can achieve them. If you are still confused about determining it, try completing the following sentences:

"Our company exists for ______. In three years, we plan to _____. The way we get there is _____"

d. Define Your Business Values.

A company's values ​​not only drive internal strategy but also help you connect externally with customers.

e. Who Your Target Customers Are.

Target customers are also an important reference in the branding process of a business. We have to make sure the way we do branding is attractive to potential customers.

This will not be possible if we do not know their character. Learn the character of your target customers well, so that the branding process can be tailored in a way that catches their attention.

3. Building a Brand Identity.

After determining the brand strategy above, you can move on to the next stage, which is building a brand identity.

The first thing to do is determine the main elements and principles that will drive your business branding. Here are the elements you need to define first.

a. Determine the Voice Brand.

The design does hold a very important part, but it is not the only part that must be considered in the branding process. We also have to pay attention to the brand voice which is an integral part of your business brand identity.

Brand voice is a way or style for your company to talk to customers in accordance with the character of your company.

Usually, the brand voice leads to the target market and must be in accordance with the character of your target customers. Some brand voices that are commonly used are authoritative, cheerful, intellectual, kind, or fun.

b. Typography or Font Type.

Typography includes the types of fonts you choose and how you style them in your designs. This is a very important part of the branding process.

Font types are able to send a message to your audience about your business brand and what they can expect from the business. Choosing a font type will also give you a different impression and character.

Therefore, adjust the font type and the voice brand that you specified in the previous point. So that the branding process focuses on conveying the character of your business and conveying it clearly to potential customers.

c. Colour Palette.

Colour plays a very strong role in branding activities. Determining colour combinations for your business cannot be done solely by preference. Suppose you like yellow, so the colour should be yellow.

Most likely your business branding process will not get maximum results, because the business you want to build is not for yourself, but for your prospective customers. To find a suitable colour combination and catch their attention.

You can use colour combinations to inspire your prospect's specific thoughts, emotions, and reactions.

For example, if you want to build a prospect's trust in your business, consider incorporating blue into your colour combination. Because usually, people define blue with dependability and trust.

If you want to encourage potential customers to buy your product, use red. Since red represents passion and excitement, it can encourage your potential customers to buy your product.

Also, pay attention to the colours used by your competitors in similar industries. If they are using almost the same colour, it doesn't hurt to use a different colour with them. This will help your business look unique and different from your competitors.

d. Shapes and Images.

The combination of shapes or images on logos, business cards, packaging, or other assets can also tell a lot about your business brand.

For example, a round shape will create a feeling of togetherness and unity, while a sharper, straight-edged shape will produce a feeling of efficiency and stability.

When used properly and harmoniously, choosing the right shapes and images can deepen customer engagement and build your business brand aesthetic.

The use of shapes and images must be aligned with all means of branding, from billboards, social media, websites to print advertisements.

4. Putting it all together in the Brand Guidelines.

At this stage, you have prepared the branding process, developed a branding strategy and brand identity. Now is the time to incorporate all of that into a brand guideline.

Brand guidelines are a centralized document that contains all the important information about branding your business.

Brand guidelines show how your business brand should be perceived, as well as communicating various things about your business brand, either internally to employees or externally to business partners, customers and society.

There are no standard rules that regulate what should be written in the brand guidelines, but at least you have to fill them in with the following:

  • Brand Story
  • Logo and Logo Variations.
  • Colour Palette.
  • Font types and usage rules.
  • Imagery Guidelines.
  • Brand Voice.

The Brand Guidelines help keep branding consistent and keep your team on the same page. Also, ensure that everything that is being done to enhance your business brand is in line with the brand strategy that has been prepared.

To find out more about how to create brand guidelines, please read the article What is Brand Guidelines and it’s Benefit For Your Business.

5. Designing Business Brand Elements.

After understanding the basics of your business brand identity, it is time to take things a step further and design your business brand elements based on the guidelines set out in the brand guidelines.

a. Creating a Logo.

The logo acts as the face of a business brand and is the most important element in branding activities. Usually, a logo will give people the first experience of your business branding, make sure your logo describes the true character of your business branding.

Before creating a logo for your business, understand how to make a good logo by reading the article first How To Design a Logo For Your Business.

b. Website.

Now that the website has become a basic requirement of a business, make sure the website you create must reflect your business brand.

How to make a website design that is attractive and in accordance with the character of your business? You have to contact Web Design Companies.

c. Product Packaging.

If you're selling a physical product, you need to design the packaging. Regardless of the function, the packaging design must be consistent with your other brand identities.

d. Name Card.

No matter what type of business you are in, you definitely need a business card and the design must be in harmony with your logo, website, packaging, and other elements of your business branding identity.

6. In Branding You Must Be Consistent Yet Flexible.

At this point, you have the elements needed in branding. However, there is one thing that you must keep and pay attention to, namely consistency.

To be successful, a brand must be able to make the audience have a consistent experience of the business brand, wherever and however they find it.

Your business brand must be consistent on your website, social media, print media, packaging, logos and whatever else you create to introduce your business brand.

Consistency is key, but it also needs flexibility!

If there are elements that make your branding unsuccessful or get results that aren't optimal, then you should be willing to change them.

As your business brand grows and develops, the elements of your branding can also change according to its development.

To get maximum results, you can contact SWS Digital Agency which provides branding services in Batam, we have a complete and experienced team of branding a product or business. Our team will assist you during the branding process to get maximum results.

Visit our Facebook, Linkedin and Instagram pages for the latest information and promos.

Developing Mobile Applications

Step by Step Developing Mobile Applications

Developing Mobile Applications

In a day Singaporeans spend about 4 hours using mobile devices, both for communicating, posting photos on social media, or even playing games.

In today's digital era, we always use mobile applications to support our daily activities. Indeed, we have been dependent on these applications.

The high need for mobile applications makes a lot of competition in this industry, many application developers are competing to package their ideas with applications that are useful for many people.

Need a Unique Idea To Make an Application

Maybe you already have an idea and plan to make a mobile application, but first, finalize your idea and find the unique application you want to make.

Because when you produce an application that is unique and has a difference from other applications, it will be the forerunner of your success.

A beautiful application interface design, simple, and easy to access navigation are the three most prominent features of a great application.

All you have to accomplish is get people to tell their friends about your app, understand what it does, spend a lot of time using it, and make sure they keep using it.

How to Develop a Successful Mobile Application in the Market?

The following is a complete guide on how to make a mobile application so that it gets a good response from users and is successful in the market.

1. Determine the Purpose of Your Application.

Think about why you want to build an application and what you want to achieve from it. To make it easier for you to try to write down the answers to the following questions:

  • What is the basic purpose of your application?
  • What exactly do you want your application to achieve?
  • How do you make your application grab the user's attention?
  • What problem do you want to solve using your application?
  • What are the reasons people use your app?
  • What are the advantages of your application over similar applications?
  • What special value do you offer?

Defining the purpose of the application clearly and writing it down completely will provide you with a reference to go through the entire process and keep you on track.

2. Make a Well-Prepared Plan.

Create visual representations on paper of the answers to the questions you have written down. By creating a visual representation on paper, you can develop ideas for your application.

Sketch an outline of the scope of your application based on the answers to the questions in the first point above.

Read :What is Brand Guidelines and it’s Benefit For Your Business

In this stage, you can also learn and think about how your application will make money or often called monetize. Whether by displaying advertisements, subscribing, digital wallets or something else.

Do this as if you were drawing a road map to finalize your application idea. What does it look like, for whom, and the steps for how you can get there.

3. Niche and Competitor Research.

Research your target market to better understand the problems they face and how your application can solve these problems.

Conducting research is an integral step in the process of designing an application. It is very important to understand the target market for your application, to get an idea of ​​what you will face and how you will deal with it.

The mobile application industry is a very diverse and competitive industry, so you have to make sure that your idea is unique and differs from similar applications.

Don't be intimidated by the fact that many apps are similar to the ones you build, it just might be that your app can beat them all.

Analyzing the competition will let you understand what their app is missing and give you a better idea of ​​what features to add to your app.

Also, pay attention to the user reviews the application gets, what do they like and what they don't like? How can you implement it into your application?

After doing your research you can return to the previous step, which is the sketch that you have drawn on paper. Read over the sketch and complete what new ideas you have got after analyzing your competitors.

4. Create an Application Wireframe.

A wireframe is a draft for the visual architecture of an application. In this process, you will take your goals and visual sketches a step further and create a basic "blueprint" of what your application will look like and how it will function.

This process can be done simply on paper, but it is much easier and more useful to create an outline in digital form, especially when your outline is complex and detailed.

The previous steps have helped you get an idea of ​​what you want your application to do. At this point, you will draw a more detailed and specific outline of how everything will work and what pages and functions will be required.

There are tons of easy-to-use tools for building application templates, you can use them to outline your application. Please choose the one that suits you the most and get to work.

Here are some tools that can help you to outline your application:

  • Axure
  • Pidoco
  • iPlotz

Once you have created an application framework or what is often called a wireframe, you will get an idea and summary of what pages are required and how your application will work.

To test if your wireframe is solid, you can create a click model using Invision. This will allow you to click through the screens you have planned and help you test whether the navigation you designed looks good.

Read : How To Design a Catchy Brochure

Show your wireframe to your community and friends and gather their feedback on the structure and navigation of your app.

See, are they easy to understand your app and do all the pages and navigation make sense and be easy for them to use?

An application that is already great does not only go through one test, it can be up to dozens of times. The more testing and feedback you get, the more likely you are to build a successful application on the market.

5. Design Your Application.

At this stage, it's time to think about the actual design of your app and come up with a design that looks nice and realistic.

This is a very important step because the design of your app will influence the impression the user gets, so take your time designing your app.

Great looking, professional, and beautiful interface design are the factors that can make your application a huge success in the market.

Choosing colours, fonts, and design elements is a decision that must be taken very carefully and tailored to your target market.

To design an application you have several options. if you have expertise in graphic design you can design it yourself.

However, to get better results, you can use the services of a digital agency that already has a team of experts and experience in making mobile application interface designs.

SWS Digital Agency provides digital product design services such as mobile applications which are done by experienced professionals. Our team will be there for you to get the best results.

Please contact the mobile application design service SWS Digital Agency via the contact page, also visit our Facebook and Instagram pages to get the latest information and promos.

how to design a catchy brochure

How To Design a Catchy Brochure

how to design a catchy brochure

Designing a brochure for promotional activities is easy. But designing a brochure that a potential customer will keep is not easy.

Brochure design must be effective in displaying product and service information that can be accessed by potential customers. The more effective your brochure design is, the more likely it is that the brochure will be stored and distributed to other potential customers.

How to Design a Catchy Brochure?

Brochure design is not just about the image or layout used, but a combination of elements that work together harmoniously and make brochure design more effective.

Elements such as fonts, content, and type of paper for printing brochures should be carefully considered. So that the resulting brochures bring in leads and increase sales.

There are several things that must be considered when designing brochures for promotional activities in your company.

1. Determine the Purpose of Making the Brochure.

The first step we have to do is identify the purpose of the brochure. This will determine how promotional activities using brochures will work.

  • Who will we distribute this brochure to?
  • Which segment is the audience included?
  • How do we distribute it?
  • What benefits do we expect from the brochures we distribute?

The questions above will provide conclusions and directions for us to get an effective brochure design.

2. Determine the Fold Brochure.

The distinctive feature of brochures is that they are folded, there are different types of folds in use today. This must be considered because the folds in the brochure can control how product and service information is presented to potential customers.

We must choose the right brochure folds in accordance with the products or services we offer. So that when prospective customers open the folds of the brochure, the information they receive is conveyed sequentially.

3. Check Copywriting On Brochures.

One of the most important things in the design of a brochure is how to present the content to the reader, by presenting the right meaning and purpose of the brochure that we share will be conveyed to the reader.

Check the copywriting on the brochure again. Does displaying too much information overwhelm the reader? Is the information too short?

Read How To Design a Catalogue

The information displayed on the brochure should be concise and attractive, meaning that we must be able to convey valuable information to potential customers in a short time.

Adjust the number of words with the brochure design, because it will affect the beauty of the design.

4. Choose the Right Font.

In a brochure, there is usually a title, subheading, and content. We must choose the right font to use in each of these sections.

To make it look more attractive, don't use too many fonts in the brochure design. Three types of fonts are sufficient for each text.

Fonts greatly influence the design of a brochure, define its style, and influence its visual appeal. If you're new to typography, I highly recommend looking for font combinations that can work together and come up with an eye-catching design.

5. Select the appropriate paper type.

Choose the type of paper that will be used to print your brochure and consider whether or not to use coated paper.

For some people, the type of paper and its coating can influence their perception of your company. Brochures with thicker paper stock with a glossy or matte finish will give a more luxurious feel than brochures with lighter paper types.

The type of paper will also affect the durability of the brochures that we make. Heavier types of paper usually last longer than lighter ones.

This layer of paper can protect the brochure from smudges and scuffs and make the brochure brighter colours.

6. Use Photos With High Resolution.

Don't use blurry, broken, low-resolution photos in a brochure design, this will reduce the quality of the design. To get a more effective brochure design, image quality is very important.

To display product images on a brochure, make sure the images are arranged in a way that is visually appealing. Use the services of a photographer to get guaranteed photo quality.

7. Insert a Call To Action.

A call to action is a message or invitation to readers to do something. Such as, contact us via WhatsApp, visit our website, visit our store and other requests.

This is the part where you direct the reader to do what you intended yourself to do when creating the brochure. The call to action section is very important in a brochure because it greatly affects the conversion of promotional activities.

Read What is Company Profile

Make the call to action clearly visible to the reader, using visual cues like larger font, a different colour or the white space around it to make it stand out even more.

In order to get a better response from readers, including special discounts. Coupons, promo prices or special promos will encourage readers to make the call to action they want.


After you read a few points on how to make an attractive brochure, then you already understand what things need to be considered when making a brochure. Plan your brochure design well to get a brochure design that catches the attention of potential customers.

If your company does not have a design team to design a brochure, please contact SWS Digital Agency via the contact page. Our team will help you design the brochure according to your wishes. We will also help you print brochures with quality materials and printing machines.

Visit our Facebook and Instagram pages for the latest information on digital marketing.

how to design a catalogue

How To Design a Catalogue

how to design a catalogue

How do you promote your products or services? Printing media or online media? Regardless you may need a catalogue.

What is a catalogue?

The catalogue is a media that contains a list of products and services from a company that sells to consumers, end-users or other companies. It can be in the form of cards, books, sheets or digital which is often referred to as an e-catalogue.

The catalogue is a very important promotion media, especially if your company sells products.

What are the Benefits of the catalogue?

By using a catalogue we can introduce products in detail to potential customers and make them interested in buying them.

The process of selecting products according to customer needs is also easier because a catalogue can display several images from different points of view.

Product descriptions can also be displayed in as much detail as possible. The catalogue is still in use today, but sometimes only in the online version.

The challenge now is how to design a catalogue to fit the changing marketing environment.

In addition, nowadays people prefer something digital, so a catalogue design is needed both in print and online.

Catalogue Design Tips

It's not just a catalogue design that makes your product or service attractive, but it's your combination of knowledge about the target market and creativity that makes it interesting.

Let's discuss how to design a catalogue in order to produce a good and attractive catalogue design in the eyes of consumers.

1. Use Appropriate Colors In The Catalogue Design.

Colour affects a person's mood when reading a catalogue, it can even affect interest in buying the products you offered.

For example, a clothing boutique catalogue design fit depicts elegance, such as gold, silver, and ivory hues.

The mixture of black and white will give your product a simple and elegant impression.

Colourful colours are commonly used in toy catalogues with a target audience of children and household appliances catalogues with a target audience of parents.

2. Use Appropriate Typography in Catalogue Designs.

Use one or two types of typography in your catalogue and apply bold or italic type to create a distinct style and emphasize meaning.

Do not use too many types of fonts in a catalogue, because it will make the reader uncomfortable when reading it.

Read What is Company Profile

The general rule is to use at most two or three fonts at the same time. For example, use a serif font for headers if you use a sans serif font in paragraphs.

Use it consistently so that the typography in your catalogue not only produces an attractive design but also as a layout navigation guide for the reader.

3. Use Attractive and Detailed Photos.

Your catalogue should use sharp photos with consistent lighting and background. Usually, images for catalogues use a resolution of 300 dpi.

To get professional image results, use professional photography services around you. Usually, professional photography services use cameras that are capable of producing quality and detailed photos.

Display product images from several parts so that readers can see the product in detail. This can also add confidence to readers to buy the products we offer.

4. Use a Consistent and Creative Catalogue Design.

The catalogue is one of the branding media in the company. Make customers recognize your business brand through the patterns, layouts, and colours in the catalogue.

We recommend that you refer to the brand guidelines when designing a company profile. So that the resulting design still describes the characteristics of your company.

Read What is Brand Guidelines and it’s Benefit For Your Business

Create distinct designs across multiple pages of your catalogue to avoid being monotonous.

It takes creative ideas to create different catalogue page designs, such as full-size product images that can convey a more focused message.

5. Use Blank Space Techniques In Catalogue Design.

Catalogue pages filled with product images and descriptions discourage readers from reading them.

Combine empty space with the layout structure of the catalogue design to give readers a break.

This technique can also increase the reader's focus on the image or description that we want to highlight.

6. Use Appropriate Paper in The Print Catalogue.

When printing a catalogue you should consider the type of paper. In terms of flexibility, there are two choices, namely paper that is more flexible or paper that is thicker and stiffer.

Flexible paper may be easier to carry and distribute while thicker, stiffer paper can protect your catalogue and make it more durable.

The choice of matte and glossy paper types must also be considered and adapted to the character of your company.

7. Show Attractive Product Descriptions.

It is very important to present a complete and detailed product description. But a product description that is too technical will make a boring impression.

Product descriptions not only provide technical specifications of the product but must also attract customers to buy them.

Read Important Factor in Editorial Design

Show other important information such as price, ingredients, quality and product benefits to readers. Also, write down a quick tip on how readers can use your product effectively.

Also provide contact information or website URL in your catalogue, so that readers can easily contact you or buy your products on the website.


Catalogues are needed in corporate promotional activities, an attractive catalogue design is needed to read and write with copywriting that can lead readers to buy the products or services offered.

Catalogue design must follow the company's brand guidelines and be developed creatively but still describe the characteristics of your company.

If you need a catalogue design and printing service that is capable of printing quality catalogues, please contact our team via the contact page.

SWS Digital Agency has an experienced design team designing catalogues for companies. We also have digital printing machines that are capable of printing catalogues with high colour accuracy.

Visit our Facebook and Instagram pages for the latest information and promos.

what is company profile

What is Company Profile

what is company profile

A company profile is a professional introductory tool for a company that aims to attract the attention of readers and convey information about a company concisely. Well designed to make a strong impact and an attractive impression on potential investors or clients.

It designed according to the character of the company will make a difference from other companies. Serves as a resume that helps build the company's credibility with clients and investors.

A company profile is a summary of all relevant elements of an agency or company. This can be in the form of a statement describing important information about the business that serves several purposes.

Usually, it created for potential customers, stakeholders, suppliers, financial institutions, government regulators, and potential investors.

Benefits of Company Profile

The benefits of a company profile are that it contains detailed information about the company that acts as a medium of representation, marketing tools, a complement to proposals, as well as a medium for branding and publication.

Read: Important Factor in Editorial Design

To cooperate with other clients or vendors, the company owner uses a company profile to introduce his company. So it must be made as best as possible so that it reflects the original character and values ​​of the company.

Information in the Company Profile

Although no standard rules are governing the contents of a company profile, it usually contains the following:

  • Company name.
  • Company history.
  • Organizational structure and stakeholders.
  • Company's address.
  • Company contact information.
  • Company operational data.
  • The overall business strategy of the company includes the vision and mission.
  • Products and services offered by a company.
  • Company financial data including main assets, profit and income.
  • Past, present and future shows.
  • Information about human resources.
  • Short term and long term goals of the company.

How to Create a Company Profile

A company profile is a promotional tool as well as unique offers that can reach potential customers and make them interested in your company. Here are some steps to create a good company profile.

1. Identify Your Purpose

Company profiles can be used in several scenarios, so you must focus on the goals you want to achieve from creating them. Make it a rough draft to impress your target audience. This will give you an idea of ​​your goal and how to get there.

2. Adjust the Language Style

Once you have a clear goal, decide on the tone and style of language you want to adopt to reach your audience. Adjust the language style to the target audience, if your target audience is a business then you should use more standard language. However, if your target is direct to the customer, then use a more relaxed language style.

Also, match the style and tone with the character of the company, don't be afraid to experiment because it will look new and innovative to the reader.

3. Create a compelling story

Don't just present facts and figures, but make it a short story that is catchy and captivates your audience when reading it. Use descriptive language to make it easier for your audience to understand your company.

4. Show Vision and Mission

Write a compelling vision and mission that highlights the core values ​​of your business. Let your audience know your company's short and long-term business plans. So that they can see the goals and prospects for the future development of your company.

5. Show Company History

Show company history and progress that has been achieved in the form of a timeline. Highlight the list of important achievements of the company's development to date. So that readers can see the company's performance each year.

6. Testimonials From Clients

If possible insert good client testimonials on your company profile, testimonials from well-known companies will enhance your company's image in the eyes of clients and potential investors.

7. Include contact information

One of the main goals of creating a company profile is for clients or investors to contact your company. Therefore a complete and easy-to-view contact list is required.

Read: What is Brand Collaterals and Its Benefits For Your Business

Insert your email address, telephone number, mobile number, FAX, WhatsApp, email, website URL and other contacts. Using QR Code can also be an interesting option because people are used to using them.

8. Find Other References

There's nothing wrong with looking at other references to improve quality, even from your competitors. The more you see references, the more ideas you get. Combine these ideas into an attractive design and answer your audience's questions.


Every company should have a company profile to support company activities. Create the best company profile for your business, because clients or investors will judge your company through your company profile. Customize its style with the characteristics of your company and target audience.

If your company does not have a company profile, please contact us via the contact page. SWS Digital Agency provides company profile creation services in the form of printed media, softcopy and videos.

Our team will create a company profile that matches your company's character and is attractive to clients and potential investors.

Visit our Facebook and Instagram pages for tips on digital marketing and the latest promos.

editorial design

Important Factor in Editorial Design

editorial design

When is Editorial Design Needed?

Communication within a company is very important to know the company's situation, market, trends, competitors and other factors that can help provide direction for communication strategies both online and offline.

Another important thing is external communications, such as press releases, advertisements and other external communications. The most common sections of editorial design are magazine and company catalogs, print media publications and online media.

The basic skills needed to be a good editorial designer are almost the same as any other type of graphic design, there are always unique challenges and general rules to be aware of.

General Rules In Editorial Design

We'll cover some general rules of good editorial design for your reference.

1. Get to know the audience more closely.

The most important rule is to know your audience, understand their character and create a design they might like. When we understand the character of our target audience, then we can easily create a design that suits them.

Read : What is Brand Guidelines and it’s Benefit For Your Business

Communicate the company's message through a design that suits your target audience using colours that catch their eye. The message conveyed can be direct or subtle at the subconscious level.

2. Cover Design.

The facts prove that the front cover is the most important page in a magazine or catalog, so you should dedicate more time to get a stunning cover design.

The cover design should be unique and eye-catching when placed in a busy outlet so that it looks different from other book covers around it. In addition, the cover should also trigger curiosity and tell the essence of the content contained in it.

However, there is a difference between the cover design on a printed magazine or catalog and the cover design that is published online. You have to be observant in making cover designs for both of these things.

3. Use an Appropriate Grid Layout.

Grid layout is the foundation of all areas of graphic design, as is editorial design. The editorial design should have a solid grid to form the backbone and give structure to the page.

Adjust the number of grid columns you use, because the number of grid columns will give a different feel to your magazine or catalog page design.

While grid column layout is important in editorial design but not a necessity, try occasionally making designs that are independent of grid columns for a more loose, flexible design feel.

4. Typographic Structure.

You'll find some examples of beautiful and experimental typography in magazines or catalogs but not all of them look fancy. A good editorial design should have a strong typographic structure, from the content to the appearance of the title.

Typography selection will not only help provide visual beauty and comfort but will also act as a layout navigation guide for readers.

5. Use Blank Sections.

Some editorial designers are afraid to leave blank spaces in their designs and try to fill in those parts. Even though empty space has the benefit of making readers focus on an important message to be conveyed.

A stunning photo will have a bigger impact when it is scaled back and framed in white. Attention can also be drawn to the title by flowing white space across the page before starting the content.

6. Prepare for multiple platforms.

Are you designing for print or digital media? or do both at the same time? It's very important to make sure that your design works well on all platforms.

The best step is to create the design for the digital version first, as it's often easier to convert it to a static page than vice versa.

7. Unique Design.

Find uniqueness in your ideas and designs. Seemingly fluctuating design trends in the publishing industry require a unique editorial design to stand out.

Read : What is Brand Collaterals and Its Benefits For Your Business


Editorial design is very much needed in publishing company publications in the form of print or online media. With a good editorial design, the magazine or catalog will be more attractive to read. An editorial designer must pay attention to the points above to get a better design.

Indeed, not all companies have design teams that have editorial design skills to create magazines or catalogs. Companies can hire other vendors to do it.

SWS Digital Agency provides editorial design services for your company's publication needs. With an experienced design team, we are able to deliver results that match your expectations.

Contact our team via the contact page to discuss the publication needs of your company.

Also, follow our Facebook and Instagram pages to get the latest information and promos.

Brand Collateral

What is Brand Collaterals and Its Benefits For Your Business


Brand Collateral

Brand Collaterals is a collection of media and promotional materials used to promote a business's brand to the market or consumers. Brand collaterals provide important and valuable support for the sales and marketing activities of products or services offered by a brand.

Benefits of Brand Collaterals

1. Provide information to customers

Marketing companies need to present something in the form of images and content to customers that highlight company details, brand values, and specific details of the products and services offered. This helps the sales staff to provide information about the company in an effective manner.

In addition, when a customer brings a company flyer there is a high probability that he will pass it on to his social circle and will further generate word of mouth for the brand.

2) Promotion Tool

Brand collaterals is a promotional tool for sales staff at trade shows, sponsored events, exhibitions featuring brand profiles, values ​​and product and service offerings.

3) Shows the nature and value of a brand

The creative and design elements used in the planning, design and execution of brand collaterals have a lot to say about the nature of the brand and its values ​​that give it an edge over market competition. Often times, customers judge brands based on the creative elements, print quality, and design aesthetics used in the media. Like brochures and other print advertisements.

Read: What is Brand Guidelines and its Benefit For Your Business.

However, nowadays many companies are changing their promotional style towards being environmentally friendly by shifting promotional activities through websites, videos and mobile applications as the main collateral brand.

How Do Brand Collaterals Work?

  • Brand collaterals make sales promotion and marketing strategies easier and more effective.
  • Brand collaterals are one of the most technical and integral parts of the overall planning and strategy of a brand.
  • Brand collaterals are planned and designed with the aim of educating the market and consumers about a business brand and offering a product or service.
  • Brand collaterals showcase the core values ​​and brand personality of a business as a whole and create first impressions on the minds of customers using design aesthetics, content and other creative elements.

The marketing and branding team in a company has the main task of planning, designing, and implementing the brand collaterals directly. Usually, companies also have a creative team or marketing director to provide final approval for marketing and branding activities.

Indeed, some companies employ digital agencies to work on the collateral brand, but there are also companies that form an internal design team consisting of graphic designers and content writers to design it. It depends on how big the company needs.

What is Included in the Collateral Brand?

1. Name Card

Business cards are very important in the list of brand collaterals because they are the first thing brand collaterals is printed and distributed to external parties. Starting from top management to all employees in a company, all of them have business cards that display the business brand name, logo, address, title, and tagline.

2. Company Stationery

Stationery-related items such as letterheads, envelopes, business diaries, notepads, pens and other related items carry a business brand logo, mascot, and tagline designed according to the theme with a creative aesthetic in mind. The quality of the paper used for printing is also selected according to the design elements.

3. Company Brochures

A company brochure is also very important in the brand collaterals as it specifically displays the brand journey of a business and the company profile. Also the company's vision and mission, values, goals, fundamentals, and details of the products and services offered by the company.

It showcases the branding strength of a business and is usually circulated to the investor and customer community during fairs and sales venues.

4) Product or Service Brochures

Next in line are specialized and dedicated brochures talking about the brand's products and services. From traits, features, unique selling propositions, product manufacturing techniques, and how they benefit the customer to some of the key details of the brand and company are highlighted in the brochure.

Read: How To Design a Logo For Your Business.

Apart from having printed copies, other versions such as electronic brochures and video brochures are also chosen by brands with eco-friendly motifs plus they keep track of technological advances.

5. Company website

It is very important for every business brand to have a company website that is well designed and displays in detail the history of a brand, success stories, profiles, products and services, values, vision statements, mission statements, customer testimonials, to contact details that have company address, email address, and contact number to generate the required leads.

Apart from those we have mentioned above, brand collaterals also include packaging materials, PowerPoint presentations, coffee table books, company videos, signage and other promotional materials that serve as a real brand identity.

SWS Digital Agency helps you to design, plan and create brand collaterals for your business. Our creative team will help and assist you from planning to implementation. Contact us for the consultation process via the contact page.

Also, visit the SWS Digital Agency Facebook and Instagram pages for the latest information and promos.