types of seoWhat is SEO?

SEO (Search Engine Optimization) is a way of increasing web visitors in quantity and quality. There are several types of SEO that can be used based on your needs.

When doing search engine optimization there are many things that must be done, such as competitor analysis, keyword analysis, meta optimization, schema markup and others. This must be adjusted to the type of SEO you want to do.

Types of SEO

Many people think that doing search engine optimization is easy. When they read an article about how to increase website visitors, they think it is SEO as a whole.

For example, the technique of inserting keywords in an article, when implemented may not necessarily be able to place the website page on the first page of Google.

Indeed it is an SEO technique, but only one specific part. The fact is that search engine optimization is very broad, there are many factors that must be optimized to get a website position on the first page.

You can’t just rely on one SEO factor to get the first page of Google, but you have to do search engine optimization on several factors.

We will share several types of SEO that can be used to improve a website’s position in search engines. Although you won’t use all of them, at least you will have a good understanding of these types of SEO.

1. On-page SEO

This is the type of SEO that is most often used, you might as well be using it. On-page SEO is search engine optimization on website pages, such as meta titles, meta descriptions, content and others. The point is to optimize everything that can be seen by readers when visiting the website.

The most important thing in On-page SEO is informative and high-quality content. Remember, it’s not enough just to be informative, it has to be of high quality. This means that your content must be of higher quality and can solve readers’ problems better than other website content.

Your content has to be better than millions of other content. When your content discusses a topic in detail, completely and clearly, it will be difficult for other website content to compete. Your website page will be displayed on the first page of google search results and get more website visitors.

When creating content there are several factors that must be considered, such as target keyword density. Find any keywords related to the topic you are discussing and add these keywords to the content. Don’t focus on just one keyword, but also use synonymous or similar keywords.

Put your target keywords in several places, such as:

  • Page title
  • Heading 1
  • Heading 2
  • Heading 3
  • First paragraph

Remember, don’t focus on just one keyword, use synonymous keywords or similar keywords. Because Google ranks not based on keywords anymore but based on topics.

Having a web page with good navigation is also an important factor in search engine optimization. The more pages a user opens, the better it is for SEO. Set the navigation on your website to be easy for website users to use.

If the SEO competition in your industry is not too difficult, On-page SEO alone is actually enough to place your website on the first page of search engines. But to guarantee and maintain the position of the website, do other SEO techniques.

2. Off-page SEO

Off-page SEO is doing search engine optimization from outside the website page. Such as link building to increase backlinks to website pages. The question is what is a backlink? We have discussed it in the previous article, please read it in the following article. Know Backlinks and Types of Backlinks.

Backlinks are links from other websites that are directed to your website. When someone creates a link on their website and directs them to your website, it will signal to Google that they value the content.

The more websites that reference your website pages, will increase your page authority and domain authority. This greatly affects the position of the website in search engines.

Indeed, getting organic backlinks is difficult. But if you are already doing On-page SEO, creating high-quality content and solving many people’s problems. Gradually your website pages will get lots of backlinks without realizing it.

Good social media management is one of the Off-page SEO techniques. When content is discussed by many people on social media, search engines will interpret it as content that is worthy of and helps many people.

Inserting website links in social media posts also helps increase website visitors. More and more unique visitors to a website is also a good signal for search engines.

Maybe you’re thinking, this is an SEO technique too, huh?
Because so far you have focused too much on On-page SEO so that external factors that can improve search engine optimization are forgotten.

3. Technical SEO

This SEO technique is similar to On-page SEO, many people even think of it as the same. Indeed, technical SEO optimization is still carried out on website pages, but more on things on the back. Things that cannot be seen but users can feel the benefits.

For example, the problem of website speed, website speed is an important factor in SEO. Keep the website accessible in less than 6 seconds.

Please read How To Increase Website Speed

The faster your website is, the greater the chance of getting more website visitor traffic. However, if the loading time of your website is more than 6 seconds, it is likely to get a high bounce rate. This is not good for SEO.

SLL is also an important factor that must be considered because it affects data traffic security. When a website uses SSL (HTTPS), the data communication between the user and the server is encrypted. So that it gives a signal to Google that the website is safe for data traffic.

Next is schema markup or structured data, but before we discuss this I will first explain briefly how the Google search engine works.

  • Google sends Googlebot to your website
  • Googlebot crawls website pages and all the information on your website pages.
  • Google stores this information in its database.
  • Google brain analyzes your website page information, places it on the right topic and ranks it based on the google ranking algorithm.
  • When there is a search with keywords that match the topic you are discussing, then Google displays your website based on the ranking obtained.

Schema markup is required in point 2 above. When Googlebot crawls your website, the markup schema will explain to Googlebot what information is contained on that page. Making it easier for Googlebot to understand it, your website will also be displayed on searches with the right keywords.

As the name implies, technical SEO does require higher expertise than On-page SEO. But if you use WordPress, you can use plugins. There are many plugins available for technical SEO, free to paid.

4. Local SEO

If your business is selling in a physical store, local SEO is very important. Because the main purpose of local SEO is to make your shop easy to find by nearby customers via google maps or google search.

To be easily found by local customers, you must register or claim (if it has been automatically registered by Google) your business on Google MyBusiness. It only requires a google account and verification by post or phone.

  • After getting location management rights, start optimizing your business properly on google my business.
  • Make sure the address is correct.
  • Make sure the phone number is correct.
  • Set the hours of operation.
  • Upload some photos of your shop such as outside, interior, logo and product images.
  • Add available products or services.
  • Share your business link with customers for reviews.
  • Organize your business description well.
  • If your business has a website then link it to your location.
  • Post articles regularly
  • Post a promo or discount

When making the description above, insert keywords that match your field of business. So that when Googlebot crawls, your location information will be stored with the right topic. If you do local SEO optimization well, your store location will be displayed in searches with the right keywords.

5. App Store Optimization

Search algorithms are not only owned by Google and Bing, even though they are the pioneers. The search algorithm is also owned by social media, the marketplace and even your website. The difference is the scope of the database that is searched.

Social media searches only look for data contained in the social media database. Just like your website. When users search for something on your website, your website search algorithm only searches your website database.

The search algorithm on the Play Store will also only display results from data stored in the play store database. So you need to do some optimization so that the right people find your application and are looking for similar applications.

Play store optimization is not much different from search engine optimization on web pages. While we don’t know for sure all the factors that determine an app’s position in search results, there are a few factors you can focus on.

  • Use descriptive app titles.
  • Use an attractive application icon image.
  • Accurately write your app description and insert target keywords
  • The website link to your application on the Playstore also affects search results.

6. Youtube SEO

Almost the same as play store optimization, youtube SEO is also a special search optimization. Youtube also has a search algorithm to display results from the youtube database.

Search on youtube has the second-highest number after google, even youtube search results are also displayed by google at the top. Therefore YouTube SEO is very important.

Just like On-page SEO, YouTube video content must be made good and can solve user problems. Make videos that are more useful than other videos. If your video content is good and useful, then do the following things.

  • Invite your video viewers to interact via the comments column to give a signal that your video is getting a good response from many people.
  • Provide a catchy video title and add target keywords.
  • Write a complete and detailed description of the video. Insert target keywords with sufficient density.
  • Add 3 relevant tags.
  • Add subtitles to the video.

When your video content is interesting and many people embed it on their website, then your video ranking will increase in YouTube search results.

You can perform search engine optimization using several techniques at once to get better results. Suppose you have a business that sells products online and offline (shop). Then you can use doing search engine optimization using On-page SEO, Off-page SEO, technical SEO and Local SEO techniques.

In addition to increasing online sales, customers around you will also find it easier to find your store.

If you need SEO services for your business, please contact the SWS Digital Agency. Our team of SEO analysts will help perform search engine optimization and improve the position of your website in google search results.

Contact us via the contact page.

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