how to design logo for a business

All well-known business brands have logos. You definitely won’t find a brand that doesn’t have a logo design. Because a logo has a big impact on how customers perceive a business brand.

Therefore, a business brand needs a logo design that stands out and is different from other business brands. How do you get it?

In this article, we will discuss how to design a logo that is suitable for your business. Starting from defining a business brand identity, understanding what makes a logo look great, and choosing the right logo design.

Attractive Logo Design For Your Business

Attracting customers’ interests is almost the same as attracting our partners, we have to think about how to make customers fall in love with our logo at first sight. You may laugh reading it, but it is the truth.

A great logo design can attract customers to find out about your business brand, and can even make a positive first impression. When customers get a positive impression, it will be easy for you to offer a product or service.

A logo is an important part of a business branding because all branding activities will use a logo, such as brochures, flyers, websites, catalogs, and others. Therefore, make sure your logo is well designed. A good logo has the following characteristics:

  • Unique
  • Easy to remember
  • Can be used in various media
  • Reflects your business brand identity

A great, professional logo design not only has the power to communicate what your business stands for but will make a great first impression and help your business brand stand out from the competition. Here are a few things to consider when designing a logo.

1. Determine Your Business Brand Identity

Before designing a logo, You have to understand the personality of your business first. Understand what the advantages and uniqueness are over other businesses. This will make it easier for you to design a logo.

To help you understand your business identity, please answer the following questions:

  • Why did you start this business?
  • What are your business beliefs and values?
  • Do you do better than others?
  • What makes your business even more special?
  • Describe your business brand in 3 words.
  • Three words you want customers to use to describe your business.

2. Find Inspiration For Logo Designs

This is the hardest part, getting the right inspiration for a logo can take days. However, if you have found the inspiration, the next process will be easier.

To shorten the process of finding inspiration, please follow these steps:

    a. Follow the rules for brainstorming

Brainstorming is the process of getting all of your ideas out and writing them down. In this process do not underestimate seemingly bad ideas, as they may trigger a discussion that leads to brilliant solutions.

    b. Think like a potential customer

Think about your business and how you would like potential customers to view it. Think from the perspective of the prospect’s mind so you understand their needs.

    c. Involve the people around you

It’s not enough to ask a friend’s opinion, the more people you ask, the more views you get. If possible ask for opinions from people from different backgrounds for complete insights.

You can also use a moodboard to come up with a great logo. Embed on the moodboard the images that catch your eyes, such as logos you like, color combinations, illustrations, and patterns. This will help you find great logo inspiration.

Read How To Expanding Your Small Business.

3. Select a Design Style

After doing the two steps above, it means that you already have a clear idea of ​​your business brand and have got a logo design inspiration. At this stage pour it in the form of a design.

Several elements play a role in this stage such as colors, shapes, graphics, and typography. Don’t determine all at once, choose one by one to get a more suitable result. Choose a design aesthetic that best describes your business branding.

    a. Classic Logo Design

It’s great to see something classic even if it looks outdated at times. The classic logo style provides longer durability and reaches a wider audience. The classic design style conveys the message that your business is reliable and down to earth.

    b. Retro or Vintage Logo Design

Vintage and retro designs are always trending today and many people like them. Because the retro and vintage design evokes romantic nostalgic memories and feelings.

A logo design with a retro and vintage concept tells customers that history is important to you. Your business not only sells a product or service, but it also sells its historical side and evokes nostalgia.

     c. Modern and minimalist Logo Design

Business brands often choose clean and minimalistic styles to communicate how fresh and modern their business is. Modern and minimalistic styles often use plenty of space, minimal descriptions, and simple lines that make for a neat logo design.

A logo with a minimalist and modern style design shows customers that your business brand is modern, cool, and knows the things that matter.

     d. Cheerful and Unique Logo Design

If your target business is young people then this stylish design is perfect. Cheerful and unique designs usually use many colors, are cute, and look friendly. A logo with this design is great if you use a unique mascot or illustration image so that it sticks out more in the minds of potential customers.

     e. Handmade Logo Design

A handmade or handmade logo style conveys a clear message to customers that your brand is individualistic, unique, and represents handmade qualities. This design style can be combined with other design styles to convey a clearer message.

While there are several different design styles, you shouldn’t be too rigid in choosing them. You can combine several logo design styles to get a logo that looks great and stands out from the rest.

4. Choose the Right Logo Type

Apart from the design style, several types of logos can be customized with your business branding. But you don’t have to choose one of them, you can also combine them to get a unique logo.

    a. Wordmark Logo (Logotypes)

Creating a wordmarks type logo is the easiest way, namely by designing a logo with your business name. The greatest strength of this type of logo is in typography or fonts.

This type of logo will be suitable if you have a good business brand because the logo you get is full of your business name.

     b. Lettermark Logo (Monogram)

A lattermark is great for simplifying your company logo, especially if your business name is long or hard to remember. Many businesses use initials for their logos, for example, KFC, BBC, and even SWS Digital Agency.

Lettermark logos are minimalistic and easy to remember, but they cannot describe your business in detail.

    c. Abstract Logo

Abstract logos are geometric shapes that don’t depict something that already exists, but rather describe something new and unique. If you want to get a logo that doesn’t exist and doesn’t resemble any shape, an abstract logo is an answer.

Creating an abstract logo is not easy, it requires a high level of imagination and the ability to relate the image to the hallmark of your business branding. But if you are successful, then your business logo will look unique and stand out from the other logos.

    d. Pictorial Marks logo (symbol)

The pictorial mark type logo is the actual visualization form of the logo. This type is easy to recognize and represents the brand with an image. For example the apple logo, the Apple logo image is very easy for anyone to recognize. When you see the Apple logo, you must have spelled the word apple in your mind even though the logo doesn’t have apple written on it.

If you want to create a business logo with pictorial marks, choose an image or symbol that has a unique relationship with your business. So that when customers see the logo, your business brand is immediately implied in their minds.

     e. Mascot Logo Type

Creating a mascot-type logo is a way to give your business brand a strong personality. Usually, mascots are made in the form of characters or cartoons that are given several colors, so that this type of logo is easily accepted by various groups.

Of all the types of logos that we have discussed, creating a mascot logo is the most difficult. You must design a logo with a detailed character and be able to communicate the character of your business to customers. But anything difficult will also have a big impact on your business.

5. Use The Right Color

Each color has a different meaning. If we studied the psychology of color, it would take a lot of time. We will give a simple meaning of some of the logo colors below:

    a. Black Logo

Creating a logo using a black base color will bring out a modern, simple and luxurious character. The black color goes well with a variety of other colors.

    b. White Logo

Creating a logo using a white base color will give you a clean, modern, and minimalist impression. White goes well with any color and always acts as a neutralizer and adds a clean feel.

    c. Gray Logo

Creating a logo using a grey base color will give it a mature, classic, and serious impression. The intensity of the darkness of the grey color also gives a different impression, the darker the grey, the more mysterious it will be. Conversely, the lighter the grey color will give the impression of being receptive.

    d. Brown Logo

The brown color is suitable for logos with vintage, handcraft, unique, and old design styles. The brown color also gives an impressive impression of your logo.

    e. Red Logo

Creating a logo using red will give the impression of joy, passion, and anger. This color is a great choice if your logo wants to stand out.

    f. Orange Logo

Creating a logo using orange will give a refreshing and fun impression. This color also gives an energetic impression to the customer.

    g. Yellow Logo

Creating a logo using yellow will give the impression of being approachable and friendly. In addition, this color also gives a cheerful, affordable, and youthful impression.

    h. Green Logo

Green is used very often but this color would be perfect for creating logos that have an attachment to nature.

    i. Blue Logo

Creating a logo using blue will give a calming, cool impression, symbolizing trust and maturity.

    j. Purple Logo

Creating a logo using purple can give a mysterious, luxurious, and feminine impression.

    k. Pink Logo

Creating a logo using light red will give it a feminine style. The combination of red with neon magenta will give a more mature impression.

You can choose colors according to the character of your business, or you can combine them to get maximum results.

Read How To Design a Good Website.

6. Choose the Right Font Type

There are four types of fonts that you can use to complement the character of your logo, choose an appropriate font so that your overall logo focuses on communicating your business character.

    a. Serif Fonts

Serif fonts can make your logo look classic, old-fashioned, and luxurious. This font can be used in a variety of designs but adds a deeper touch to vintage, elegant and classic designs.

    b. Sans Serif Fonts

A sans-serif font is perfect for a modern and clean look, this font looks sleek and simple.

    c. Script Fonts

Script typeface reminds us of handwriting. This font is perfect for giving a more individualistic and unique impression.


Creating a logo is not easy, especially to get a logo that can attract the attention of potential customers at first sight. It takes special abilities to combine several of the factors above.

If you want to create a logo for your business branding or change your current business branding logo, our team is ready to help you. We will examine your business, find its character and communicate that character in the form of a logo that can attract the attention of your potential customers.

Contact us via the contact page.

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