sws.co.id, Author at SWS Digital Agency

What is Brand Guidelines and it's Benefit For Your Business

what is brand-guideline

How important brand guidelines for your business? The brand is a very important asset in business. Not just a logo, a brand identity is the personality of a business and will be the key to consistently displaying your brand in all marketing activities, both online and offline.

You've put in the money and worked hard to build your company's brand, and this is why brand guidelines are so important to keeping your company materials looking consistent and professional at all times.

The Brand Guidelines protect the brand value of your business by providing comprehensive instructions for all employees, stakeholders and external marketing forums.

What Are the Brand Guidelines?

Brand Guidelines are documentation of established rules to show how your company brand should be perceived. It able to communicate various things about your business brand, both internally to employees or externally to business partners, customers and the public.

The Brand Guidelines usually contain the following:

a. Business Brand Identity

Company vision
Company mission
The core values of the company
Company personality
Tone
Elevator Pitch
And others

b. Business Brand Assets

Logo
Colour Palette
Font type
Space
Background
And others

Brand Guidelines are very important when starting a new company or when rebranding a company. So that future marketing activities still represent the character of your company as a whole and do not deviate from it.

No matter how big or small a company is, creating brand guidelines is the awareness of business owners to maintain the character of the company and make it consistent.

When your company looks consistent in the eyes of customers, their trust will increase. Here are the benefits of brand guidelines for branding your business:

1. Brand Guidelines Create Consistency

All marketing activities, both online and offline, should represent the same business characteristics. The elements on the website such as fonts, colours, logos and others must be the same as print media such as flayer.

How can this happen if the staff are working differently? That is a function of brand guidelines. Your company employees will use it as a guide when carrying out marketing activities.

Read How To Design a Logo For Your Business..

Consistency in a business is very important, with consistent marketing your business brand will be easily recognized by customers. Brand guidelines also communicate the pride of a business brand and every detail.

2. Brand Guidelines Set Standards and Rules

Brand guidelines consist of rules on how to use the visual elements of a business brand. Such as what colours to use, when to use the logo, how to space the logo and what fonts to use.

It looks simple, you may think, I know that by heart!
You understand your business brand as a whole, but your employees don't.

Getting to know a brand as a whole takes a long time, and not necessarily all of your employees have the same understanding. Brand guidelines will unify the perceptions of all your employees. So that all the company's marketing activities remain on the standard.

3. Easy to Recognize Business Brands

Keeping your business branding consistent is the best way to be recognized by potential customers. Because something that is seen repeatedly will form a memory in our brain. Therefore, every marketing activity in your company must be consistent in communicating the business brand that has been set on the brand guidelines.

4. Brand Guidelines Provide Value

When your business brand identity relates to others, it will increase the perceived value of your business brand. Moreover, it will make your brand appear more professional and convincing. Using brand guidelines makes it easier for you to maintain the quality and integrity of your business brand.

What are Included in the Brand Guidelines?

Brand Guidelines may vary from company to company. Some are really detailed, some are simple. It depends on how much you want to maintain the consistency of your business brand. In general, the brand guidelines will cover the following:

a. Company Logo

Demonstrates the different layouts of the company logo, the colour variations and how the company logo should be used. A more detailed guide will explain the size and spacing requirements and what not to do.

b. Colour Palette

Ensure that the colour palette used for the company's marketing activities remains consistent.

Read Types Of SEO and Its Benefits..

c. Typography

Describes various fonts that can be used for your business branding, including different weights and styles.

d. Preliminary

Describe your business values and outline the personality of your business brand.

e. Tone of voice

The tone of voice used in internal and external marketing and communication materials.

f. Stationery

The use of brands on company stationery.

If your company or business does not have brand guidelines, please contact SWS Digital Agency on the contact page. Our team will compile brand guidelines according to the character of your business.

Also, visit our Facebook and Instagram pages for the latest information and promos.

by sws.co.id

How To Design a Logo For Your Business

how to design logo for a business

All well-known business brands have logos. You definitely won't find a brand that doesn't have a logo design. Because a logo has a big impact on how customers perceive a business brand.

Therefore, a business brand needs a logo design that stands out and is different from other business brands. How do you get it?

In this article, we will discuss how to design a logo that is suitable for your business. Starting from defining a business brand identity, understanding what makes a logo look great, and choosing the right logo design.

Attractive Logo Design For Your Business

Attracting customers' interests is almost the same as attracting our partners, we have to think about how to make customers fall in love with our logo at first sight. You may laugh reading it, but it is the truth.

A great logo design can attract customers to find out about your business brand, and can even make a positive first impression. When customers get a positive impression, it will be easy for you to offer a product or service.

A logo is an important part of a business branding because all branding activities will use a logo, such as brochures, flyers, websites, catalogs, and others. Therefore, make sure your logo is well designed. A good logo has the following characteristics:

Unique
Easy to remember
Can be used in various media
Reflects your business brand identity

A great, professional logo design not only has the power to communicate what your business stands for but will make a great first impression and help your business brand stand out from the competition. Here are a few things to consider when designing a logo.

1. Determine Your Business Brand Identity

Before designing a logo, You have to understand the personality of your business first. Understand what the advantages and uniqueness are over other businesses. This will make it easier for you to design a logo.

To help you understand your business identity, please answer the following questions:

Why did you start this business?
What are your business beliefs and values?
Do you do better than others?
What makes your business even more special?
Describe your business brand in 3 words.
Three words you want customers to use to describe your business.

2. Find Inspiration For Logo Designs

This is the hardest part, getting the right inspiration for a logo can take days. However, if you have found the inspiration, the next process will be easier.

To shorten the process of finding inspiration, please follow these steps:

a. Follow the rules for brainstorming

Brainstorming is the process of getting all of your ideas out and writing them down. In this process do not underestimate seemingly bad ideas, as they may trigger a discussion that leads to brilliant solutions.

b. Think like a potential customer

Think about your business and how you would like potential customers to view it. Think from the perspective of the prospect's mind so you understand their needs.

c. Involve the people around you

It's not enough to ask a friend's opinion, the more people you ask, the more views you get. If possible ask for opinions from people from different backgrounds for complete insights.

You can also use a moodboard to come up with a great logo. Embed on the moodboard the images that catch your eyes, such as logos you like, color combinations, illustrations, and patterns. This will help you find great logo inspiration.

Read How To Expanding Your Small Business.

3. Select a Design Style

After doing the two steps above, it means that you already have a clear idea of your business brand and have got a logo design inspiration. At this stage pour it in the form of a design.

Several elements play a role in this stage such as colors, shapes, graphics, and typography. Don't determine all at once, choose one by one to get a more suitable result. Choose a design aesthetic that best describes your business branding.

a. Classic Logo Design

It's great to see something classic even if it looks outdated at times. The classic logo style provides longer durability and reaches a wider audience. The classic design style conveys the message that your business is reliable and down to earth.

b. Retro or Vintage Logo Design

Vintage and retro designs are always trending today and many people like them. Because the retro and vintage design evokes romantic nostalgic memories and feelings.

A logo design with a retro and vintage concept tells customers that history is important to you. Your business not only sells a product or service, but it also sells its historical side and evokes nostalgia.

c. Modern and minimalist Logo Design

Business brands often choose clean and minimalistic styles to communicate how fresh and modern their business is. Modern and minimalistic styles often use plenty of space, minimal descriptions, and simple lines that make for a neat logo design.

A logo with a minimalist and modern style design shows customers that your business brand is modern, cool, and knows the things that matter.

d. Cheerful and Unique Logo Design

If your target business is young people then this stylish design is perfect. Cheerful and unique designs usually use many colors, are cute, and look friendly. A logo with this design is great if you use a unique mascot or illustration image so that it sticks out more in the minds of potential customers.

e. Handmade Logo Design

A handmade or handmade logo style conveys a clear message to customers that your brand is individualistic, unique, and represents handmade qualities. This design style can be combined with other design styles to convey a clearer message.

While there are several different design styles, you shouldn't be too rigid in choosing them. You can combine several logo design styles to get a logo that looks great and stands out from the rest.

4. Choose the Right Logo Type

Apart from the design style, several types of logos can be customized with your business branding. But you don't have to choose one of them, you can also combine them to get a unique logo.

a. Wordmark Logo (Logotypes)

Creating a wordmarks type logo is the easiest way, namely by designing a logo with your business name. The greatest strength of this type of logo is in typography or fonts.

This type of logo will be suitable if you have a good business brand because the logo you get is full of your business name.

b. Lettermark Logo (Monogram)

A lattermark is great for simplifying your company logo, especially if your business name is long or hard to remember. Many businesses use initials for their logos, for example, KFC, BBC, and even SWS Digital Agency.

Lettermark logos are minimalistic and easy to remember, but they cannot describe your business in detail.

c. Abstract Logo

Abstract logos are geometric shapes that don't depict something that already exists, but rather describe something new and unique. If you want to get a logo that doesn't exist and doesn't resemble any shape, an abstract logo is an answer.

Creating an abstract logo is not easy, it requires a high level of imagination and the ability to relate the image to the hallmark of your business branding. But if you are successful, then your business logo will look unique and stand out from the other logos.

d. Pictorial Marks logo (symbol)

The pictorial mark type logo is the actual visualization form of the logo. This type is easy to recognize and represents the brand with an image. For example the apple logo, the Apple logo image is very easy for anyone to recognize. When you see the Apple logo, you must have spelled the word apple in your mind even though the logo doesn't have apple written on it.

If you want to create a business logo with pictorial marks, choose an image or symbol that has a unique relationship with your business. So that when customers see the logo, your business brand is immediately implied in their minds.

e. Mascot Logo Type

Creating a mascot-type logo is a way to give your business brand a strong personality. Usually, mascots are made in the form of characters or cartoons that are given several colors, so that this type of logo is easily accepted by various groups.

Of all the types of logos that we have discussed, creating a mascot logo is the most difficult. You must design a logo with a detailed character and be able to communicate the character of your business to customers. But anything difficult will also have a big impact on your business.

5. Use The Right Color

Each color has a different meaning. If we studied the psychology of color, it would take a lot of time. We will give a simple meaning of some of the logo colors below:

a. Black Logo

Creating a logo using a black base color will bring out a modern, simple and luxurious character. The black color goes well with a variety of other colors.

b. White Logo

Creating a logo using a white base color will give you a clean, modern, and minimalist impression. White goes well with any color and always acts as a neutralizer and adds a clean feel.

c. Gray Logo

Creating a logo using a grey base color will give it a mature, classic, and serious impression. The intensity of the darkness of the grey color also gives a different impression, the darker the grey, the more mysterious it will be. Conversely, the lighter the grey color will give the impression of being receptive.

d. Brown Logo

The brown color is suitable for logos with vintage, handcraft, unique, and old design styles. The brown color also gives an impressive impression of your logo.

e. Red Logo

Creating a logo using red will give the impression of joy, passion, and anger. This color is a great choice if your logo wants to stand out.

f. Orange Logo

Creating a logo using orange will give a refreshing and fun impression. This color also gives an energetic impression to the customer.

g. Yellow Logo

Creating a logo using yellow will give the impression of being approachable and friendly. In addition, this color also gives a cheerful, affordable, and youthful impression.

h. Green Logo

Green is used very often but this color would be perfect for creating logos that have an attachment to nature.

i. Blue Logo

Creating a logo using blue will give a calming, cool impression, symbolizing trust and maturity.

j. Purple Logo

Creating a logo using purple can give a mysterious, luxurious, and feminine impression.

k. Pink Logo

Creating a logo using light red will give it a feminine style. The combination of red with neon magenta will give a more mature impression.

You can choose colors according to the character of your business, or you can combine them to get maximum results.

Read How To Design a Good Website.

6. Choose the Right Font Type

There are four types of fonts that you can use to complement the character of your logo, choose an appropriate font so that your overall logo focuses on communicating your business character.

a. Serif Fonts

Serif fonts can make your logo look classic, old-fashioned, and luxurious. This font can be used in a variety of designs but adds a deeper touch to vintage, elegant and classic designs.

b. Sans Serif Fonts

A sans-serif font is perfect for a modern and clean look, this font looks sleek and simple.

c. Script Fonts

Script typeface reminds us of handwriting. This font is perfect for giving a more individualistic and unique impression.

Conclusion

Creating a logo is not easy, especially to get a logo that can attract the attention of potential customers at first sight. It takes special abilities to combine several of the factors above.

If you want to create a logo for your business branding or change your current business branding logo, our team is ready to help you. We will examine your business, find its character and communicate that character in the form of a logo that can attract the attention of your potential customers.

Don’t forget to visit our Facebook and Instagram pages to get the latest information and promos.

by sws.co.id

Types Of SEO and Its Benefits

What is SEO?

SEO (Search Engine Optimization) is a way of increasing web visitors in quantity and quality. There are several types of SEO that can be used based on your needs.

When doing search engine optimization there are many things that must be done, such as competitor analysis, keyword analysis, meta optimization, schema markup and others. This must be adjusted to the type of SEO you want to do.

Types of SEO

Many people think that doing search engine optimization is easy. When they read an article about how to increase website visitors, they think it is SEO as a whole.

For example, the technique of inserting keywords in an article, when implemented may not necessarily be able to place the website page on the first page of Google.

Indeed it is an SEO technique, but only one specific part. The fact is that search engine optimization is very broad, there are many factors that must be optimized to get a website position on the first page.

You can't just rely on one SEO factor to get the first page of Google, but you have to do search engine optimization on several factors.

We will share several types of SEO that can be used to improve a website's position in search engines. Although you won't use all of them, at least you will have a good understanding of these types of SEO.

1. On-page SEO

This is the type of SEO that is most often used, you might as well be using it. On-page SEO is search engine optimization on website pages, such as meta titles, meta descriptions, content and others. The point is to optimize everything that can be seen by readers when visiting the website.

The most important thing in On-page SEO is informative and high-quality content. Remember, it's not enough just to be informative, it has to be of high quality. This means that your content must be of higher quality and can solve readers' problems better than other website content.

Your content has to be better than millions of other content. When your content discusses a topic in detail, completely and clearly, it will be difficult for other website content to compete. Your website page will be displayed on the first page of google search results and get more website visitors.

When creating content there are several factors that must be considered, such as target keyword density. Find any keywords related to the topic you are discussing and add these keywords to the content. Don't focus on just one keyword, but also use synonymous or similar keywords.

Put your target keywords in several places, such as:

Page title
Heading 1
Heading 2
Heading 3
First paragraph

Remember, don't focus on just one keyword, use synonymous keywords or similar keywords. Because Google ranks not based on keywords anymore but based on topics.

Having a web page with good navigation is also an important factor in search engine optimization. The more pages a user opens, the better it is for SEO. Set the navigation on your website to be easy for website users to use.

If the SEO competition in your industry is not too difficult, On-page SEO alone is actually enough to place your website on the first page of search engines. But to guarantee and maintain the position of the website, do other SEO techniques.

2. Off-page SEO

Off-page SEO is doing search engine optimization from outside the website page. Such as link building to increase backlinks to website pages. The question is what is a backlink? We have discussed it in the previous article, please read it in the following article. Know Backlinks and Types of Backlinks.

Backlinks are links from other websites that are directed to your website. When someone creates a link on their website and directs them to your website, it will signal to Google that they value the content.

The more websites that reference your website pages, will increase your page authority and domain authority. This greatly affects the position of the website in search engines.

Indeed, getting organic backlinks is difficult. But if you are already doing On-page SEO, creating high-quality content and solving many people's problems. Gradually your website pages will get lots of backlinks without realizing it.

Good social media management is one of the Off-page SEO techniques. When content is discussed by many people on social media, search engines will interpret it as content that is worthy of and helps many people.

Inserting website links in social media posts also helps increase website visitors. More and more unique visitors to a website is also a good signal for search engines.

Maybe you're thinking, this is an SEO technique too, huh?
Because so far you have focused too much on On-page SEO so that external factors that can improve search engine optimization are forgotten.

3. Technical SEO

This SEO technique is similar to On-page SEO, many people even think of it as the same. Indeed, technical SEO optimization is still carried out on website pages, but more on things on the back. Things that cannot be seen but users can feel the benefits.

For example, the problem of website speed, website speed is an important factor in SEO. Keep the website accessible in less than 6 seconds.

Please read How To Increase Website Speed

The faster your website is, the greater the chance of getting more website visitor traffic. However, if the loading time of your website is more than 6 seconds, it is likely to get a high bounce rate. This is not good for SEO.

SLL is also an important factor that must be considered because it affects data traffic security. When a website uses SSL (HTTPS), the data communication between the user and the server is encrypted. So that it gives a signal to Google that the website is safe for data traffic.

Next is schema markup or structured data, but before we discuss this I will first explain briefly how the Google search engine works.

Google sends Googlebot to your website
Googlebot crawls website pages and all the information on your website pages.
Google stores this information in its database.
Google brain analyzes your website page information, places it on the right topic and ranks it based on the google ranking algorithm.
When there is a search with keywords that match the topic you are discussing, then Google displays your website based on the ranking obtained.

Schema markup is required in point 2 above. When Googlebot crawls your website, the markup schema will explain to Googlebot what information is contained on that page. Making it easier for Googlebot to understand it, your website will also be displayed on searches with the right keywords.

As the name implies, technical SEO does require higher expertise than On-page SEO. But if you use WordPress, you can use plugins. There are many plugins available for technical SEO, free to paid.

4. Local SEO

If your business is selling in a physical store, local SEO is very important. Because the main purpose of local SEO is to make your shop easy to find by nearby customers via google maps or google search.

To be easily found by local customers, you must register or claim (if it has been automatically registered by Google) your business on Google MyBusiness. It only requires a google account and verification by post or phone.

After getting location management rights, start optimizing your business properly on google my business.
Make sure the address is correct.
Make sure the phone number is correct.
Set the hours of operation.
Upload some photos of your shop such as outside, interior, logo and product images.
Add available products or services.
Share your business link with customers for reviews.
Organize your business description well.
If your business has a website then link it to your location.
Post articles regularly
Post a promo or discount

When making the description above, insert keywords that match your field of business. So that when Googlebot crawls, your location information will be stored with the right topic. If you do local SEO optimization well, your store location will be displayed in searches with the right keywords.

5. App Store Optimization

Search algorithms are not only owned by Google and Bing, even though they are the pioneers. The search algorithm is also owned by social media, the marketplace and even your website. The difference is the scope of the database that is searched.

Social media searches only look for data contained in the social media database. Just like your website. When users search for something on your website, your website search algorithm only searches your website database.

The search algorithm on the Play Store will also only display results from data stored in the play store database. So you need to do some optimization so that the right people find your application and are looking for similar applications.

Play store optimization is not much different from search engine optimization on web pages. While we don't know for sure all the factors that determine an app's position in search results, there are a few factors you can focus on.

Use descriptive app titles.
Use an attractive application icon image.
Accurately write your app description and insert target keywords
The website link to your application on the Playstore also affects search results.

6. Youtube SEO

Almost the same as play store optimization, youtube SEO is also a special search optimization. Youtube also has a search algorithm to display results from the youtube database.

Search on youtube has the second-highest number after google, even youtube search results are also displayed by google at the top. Therefore YouTube SEO is very important.

Just like On-page SEO, YouTube video content must be made good and can solve user problems. Make videos that are more useful than other videos. If your video content is good and useful, then do the following things.

Invite your video viewers to interact via the comments column to give a signal that your video is getting a good response from many people.
Provide a catchy video title and add target keywords.
Write a complete and detailed description of the video. Insert target keywords with sufficient density.
Add 3 relevant tags.
Add subtitles to the video.

When your video content is interesting and many people embed it on their website, then your video ranking will increase in YouTube search results.

You can perform search engine optimization using several techniques at once to get better results. Suppose you have a business that sells products online and offline (shop). Then you can use doing search engine optimization using On-page SEO, Off-page SEO, technical SEO and Local SEO techniques.

In addition to increasing online sales, customers around you will also find it easier to find your store.

If you need SEO services for your business, please contact the SWS Digital Agency. Our team of SEO analysts will help perform search engine optimization and improve the position of your website in google search results.

Don't forget to visit our Facebook and Instagram pages to get the latest information and promos.

by sws.co.id

Know Backlinks and Types of Backlinks

what is backlink and kind of backlink Backlinks are links from another website to your website. Backlinks are also called "incoming links" or "inbound links". Backlinks are very valuable for SEO because they represent trust from another website.

In essence, a backlink to your website is a signal to search engines that other people guarantee and trust your website content. If many websites provide backlinks to a web page, the search engine concludes that the website content is worthy of appearing in search engine results. So, getting lots of backlinks has a positive impact to rank your website in search engines.

Do all backlinks have a positive impact on the position of the website in search engines? of course the answer is no.

When many people understand the function of backlinks, many people also do illegal ways to get backlinks. But every day the Google algorithm is getting smarter and able to distinguish organic backlinks from spam backlinks. Backlinks that are indicated as spam are not good for your website, it can even get your website penaltized.

In order to make it easier for you to understand, we will divide backlinks into 3 parts, backlinks tier 1, backlinks tier 2 and backlink tier 3. Here are the types:

A. Backlink Tier 1

There are actually several factors to identifying a "good" backlink. But for your convenience, keep this statement in mind:

Backlinks that come naturally to your website from relevant sources are great backlinks.

Regardless of domain authority, backlinks that come in will naturally increase your website's position in the search engines. Usually organic backlinks are obtained when your website content is good and many websites quote some of your content as a reference.

However, building organic backlinks is the toughest and time consuming method. That's why many SEOs turn to easier methods like spam, because they're easier to do.

Editorial backlinks

Editorial backlinks are the best and most influential backlinks. Usually journalists, publishers, or bloggers provide backlinks to your website from trusted websites. If their website domain authority is high, it is very useful for your website.

The most important thing about the backlink building process is that it has to happen organically and naturally. Suppose you provide really interesting and useful content on your website. Bloggers and journalists quote it without your knowledge and they provide a backlink to your website. They do it because they are in awe of your content. These are the purest backlinks and are very much loved by Google and all the other search engines!

Relationship-Based Backlinks

Relationship-based backlinks are a form of editorial backlinks that change slightly due to relationship factors. Personal relationships that lead to the link building process.

For example, you know some journalists or bloggers who usually write on websites. Because there is a relationship with you, they quote your website content and provide a backlink. Actually, this type of backlink is still in the good category as long as it is made in a natural way.

It should be noted that backlinks still have to be natural and organic. In addition, the backlinks must come from related websites, if you don't pay attention to these things, the backlinks will not be effective.

Guest Posting website

About 5 years ago, backlinks from guest posting websites greatly improved the position of the website in search engines, but after Google updated its algorithm, backlinks from guest posting websites decreased in performance. But this method is still effective for getting quality backlinks.

Indeed, recently Google has warned several guest posting websites that contain too many backlinks for other websites. This is because the purpose of a blog is to provide information to readers, not a place to get backlinks.

Apart from getting backlinks, writing articles on guest posting websites is also useful for increasing brand awareness of a business. We have to focus more on brand awareness than link building when doing guest posting. Because when we are too massive to get backlinks, it is possible that our website will even get a penalty from Google.

Read:How To Increase Website Speed

B. Backlinks Tier 2

Level 2 backlinks generally have less impact on the position of the website in search engines, maybe a little yes, but not worth your effort to get these backlinks. Maybe the next google algorithm update will decrease its value.

Using a Content Spinner

Creating content on several guest posting websites by modifying the content using spinner content is often done by people to get lots of backlinks. Besides the short work, they will get quite a lot of backlinks. You better be careful doing this, it is not an investment for the long term. Maybe next year it will be a nightmare.

Google's search engine algorithm is getting smarter and able to identify how much originality content is. When Google finds a lot of similar content and all leads to your website, it is likely that your website will be penalized by Google. This method is not recommended!

Backlinks from Header, Footer, and Sidebar

Backlinks from the header, footer and sidebar of the website do not help improve your website's position in the Google search engine. Because the location is not in the main content, the value is not taken into account. Maybe backlinks can bring some traffic to your website, but not improve your website's position in search engines. So it is less recommended for use at this time.

C. Backlink Tier 3

The type of backlink that should be avoided, because it will reduce the reputation of your website. Instead of increasing the position of your website in search engines, these backlinks can even get your website penalized by Google.

Paid Backlinks

Getting backlinks by paying the website owner is a very risky thing. Just imagine, when you buy backlinks from a website, chances are they are also selling backlinks to other people. The google algorithm can identify illegal link building practices, when the link goes to your website, your website's reputation will also decline.

Spam in the Comments Column

About 10 years ago the practice of spamming in the comments column was very popular among bloggers, they exchanged links to improve the reputation of their website. Even today there are still many who do it, maybe they don't understand that backlinks from spam in the comments column are not valuable in the eyes of Google.

Maybe some people still think spam in the comments will bring traffic to their website, but you should think twice about doing that. The benefits you get are not worth the risk you may receive. Because spam in the comments column is very easily detected by search engines and will definitely reduce the reputation of your website.

Backlinks From Irrelevant Websites

Before updating the Google Penguin algorithm, backlinks from irrelevant websites were still quite considered, even though the effect was not big enough. But after updating "penguin" backlinks like this don't get any more value. To make it easy to understand, we will just make an example. Is it relevant, websites that discuss health provide backlinks to websites that discuss industrial tools?

Of course you can conclude ..

Read: How To Write a Great Copy and Lead Reader To Buy a Product

D. Conclusion

Backlinks are important to increase the domain authority and position of your website in search engines, especially if your competitors' websites are above you. But the most important thing is to build quality and useful backlinks for your website.

Please contact our team to discuss backlinks for your website needs, we have a team to help you build quality backlinks and be able to improve your website's position in search engines.

Visit our facebook and instagram pages to get the latest information.

by sws.co.id

How To Increase Website Speed

increase website speed

Everyone will be annoyed waiting for a long website loading time, as website owners, we have to think about that. Web loading speed plays a very important role in improving the user experience. Therefore we should not only focus on great and attractive website design but ignore website speed.

Even though your website design is very good, it will not necessarily get a lot of traffic if you ignore the web speed factor. Users expect your website to open completely within 3 to 5 seconds.

If your web speed is more than 5 seconds, then your website traffic will decrease. According to research, every 1 second the increase in web loading time will decrease conversions by 7%.

In fact, Google has also implemented that web speed is one of the factors determining the position of a website in search engines. If you want to get a position on the first page of Google then you must pay attention to web speed.

Tool To Check Website Speed

GTMetrix
Pagespeed Insight
Lighthouse Google Chrome
Google Chrome coverage

Factors Affecting Website Speed

There are several factors that affect website speed, the optimization process on these factors will increase web speed. Here are some factors that affect website speed and how to optimize it:

Large CSS and JS Files

The most influencing factors for website speed are large CSS and JavaScript files. Both of these files must be optimized. If your website uses a CMS such as WordPress, Drupal, Joomla and others, you can find plugins that can optimize CSS and JS files. For example autoptimize for WordPress and adv_agg for drupal.

This plugin/module will help you minify, aggregate, inline and combine CSS, JS and HTML files. Use website speed checking tools like gtmetrix and pagespeed insights, from the results you will know which files still need optimization.

Even though your website doesn't use a CMS, you can still check your website on gtmetrix or pagespeed insights. But the difference is you have to optimize the CSS and JS files manually. Minify and combine CSS and JS files on the website to increase web speed.

Read: Optimize Your Website And Get the First Page of Google Search Result

Hosting or Server Speed

The wrong choice of hosting or server will make your website slow. You should consult a website developer or server administrator before making your choice, as they can provide the best advice for your needs.

You have to calculate how much possible traffic you will get in the future so that it can be a reference in choosing shared hosting, cloud hosting or a server. Using a large database should also be considered because it is not good to use shared hosting when a website uses a large database.

Check the website using gtmetrix or pagespeed insights, from the "server response time" results you will see whether your website requires more hosting resources or not. Cloud hosting that already uses SSD is usually faster, the resource can also be increased when your website gets more traffic.

Incorrect Image Size

Using a large image size greatly affects the speed of the website, using the "save for web" option in Photoshop will help reduce the size of the image. If possible, reduce image quality by up to 70% to obtain a smaller image size.

The image size on the website page must be adjusted, scale your image in the CSS code based on your needs. Check your website using gtmetrix or pagespeed insights, in the section "Properly size images" you will see images that need optimization.

The JPEG 2000, JPEG XR and WebP image formats have higher compression characteristics and quality. Using this image format will increase web loading speed and reduce data usage when accessing the website.

Too Much Use of Widgets and Plugins

Developing a website using a CMS like WordPress requires several widgets and plugins. The more you use widgets and plugins, the slower your website will be. Because these widgets and plugins also use different CSS and JS files.

Use widgets and plugins as needed and check whether the plugins you use have a big effect on web speed. To check for plugins that are causing a slow website you can use the inspection tool provided by google chrome “Coverage”. We will discuss how to use coverage in the next article.

Read: Planning keywords using 7 keyword planner tools

Image Hotlinking

Image hotlinking or often called hotlinks have an impact on the speed of the hosting or server you use, of course, it will also have an impact on the speed of your website. Someone uses an image URL on your website to display the same image on their website. When people visit the website they are still pulled from your hosting.

Imagine if he displays a large number of images and his website visitors increase, then your hosting resources will be used for their benefit. Your hosting will be slower and will have an effect on website speed. This can be prevented by adding code to the .htaccess file. Add the following code to your website .htaccess file.

RewriteEngine on
RewriteCond% {HTTP_REFERER}! ^ $
RewriteCond% {HTTP_REFERER}! ^ Http (s)?: // (www \.)? Yourdomain.com [NC]
RewriteCond% {HTTP_REFERER}! ^ Http (s)?: // (www \.)? Yourdomain2.com [NC]
RewriteRule \. (Jpg | jpeg | png | gif) $ http://hpmouse.googlepages.com/hotlink.gif [NC, R, L]

Conclusion

Website speed is a very important factor to optimize. This affects the user experience and the position of the web in search engines. Website speed is more important than great interface design. The faster your website is accessed, the more website visitors and conversions you will get.

If you want to increase your web speed but are not used to it, our team is ready to help you. SWS Digital Agency provides website speed optimization services to increase your website speed. Call us through the contact page.

by sws.co.id

Planning keywords using 7 keyword planner tools

Search engine optimization or SEO must be planned carefully, especially planning targeted keywords. When you choose the wrong targeted keyword, you will not get potential customers. Maybe your website visitors increase in quantity, but not by quality. Remember, SEO must increase the quantity and quality of website visitors.

It means targeted keywords must be related to your business, so that you get website visitors in need of the product or service you offer. In other words, to get potential leads. Use the marketing funnel when planning your keywords, so you can adjust whether your target is awareness, consideration or conversion?

When you can implement a marketing funnel when planning keywords, then you can target more specifically. For example:

Businesses selling Name Plates

Awareness:

-What are name plates
-Types of name plates
In this section you will only have website visitors who want to know what name plates are, which could be a student. The possibility to buy is very small.

Consideration:

-The advantages of acrylic name plate
-Price acrylic name plate
In this section you will find website visitors who are choosing a suitable signpost and are comparing acrylic with other name plates. If we can convince them that acrylic is better, the opportunity to buy the product will be even greater.

Conversion:

-Sell Singapore name plates
-Sell acrylic name plate
In this section you will find website visitors who are looking for a name plate for their business, the opportunity to buy is high.

Not only the marketing funnel, you also have to consider search volume and keyword difficulty, because each keyword has a different number of searches and competition. Therefore, we need tools that can provide this data. Here are some free tools you can use to plan keywords.

1. Planning Keywords Using Google Trends

Google trends can show the search volume for keywords in a country or around the world from 2004. On google trends you can compare several keywords and see which ones are more popular and in which areas these keywords are used.

You can use google trends to get popular keywords related to your business. However, google trends does not yet provide keyword difficulty, this makes the data incomplete for planning keywords. Because in addition to keyword search volume, competition must also be considered to get a position on the first page of Google.

2. Planning Keywords Using Keyword Generator

Keyword Generator can provide up to 150 keyword ideas related to or derived from a keyword.

For example, when we search for "training" on the keyword generator, we will get more than 100 suggested keywords that contain the word training and also the estimated number of monthly searches.

For the first ten keywords, we can also look at Keyword Difficulty (KD). This is a number between 0–100 that estimates the level of difficulty. In general, the higher the score, the more backlinks you will need to rank first.

Find high-volume keywords and medium-difficulty keywords. Because if you compete on keywords that have a high level of difficulty, it won't be enough to use good content, but backlinks are needed to increase your domain authority.

Read: Optimize Your Website And Get the First Page of Google Search Result

3. Planning Keywords Using Keyword Sheeter

Keyword Sheeter features thousands of autocomplete suggestions from Google for your keywords. To use it, enter one or more core keywords and click "Sheet Keyword".

If you want to generate lots of keyword ideas quickly this is a great tool. The keyword sheeter can display 1000 keyword ideas in a minute and the results can be exported as csv. But we can't find the number of searches and the difficulty level of the keyword.

To get the search volume and keyword difficulty we must register first. Indeed, this tool has other features such as positive filters and negative filters. This means that we can filter keywords as needed.

4. Planning Keywords Using Keyworddit

Keyworddit is a unique tool for getting keyword ideas from Reddit websites. When we select a subreddit it will display the discussion title and comments with up to 500 keywords.

This tool is perfect for use when you know little or nothing about a topic. For example, if you want to write an article about gaming but don't know what the topic is about, get ideas from / r / gaming.

Keyworddit will display things related to gaming and the type of language used to describe things about gaming. This tool also displays an estimated monthly number of searches for each keyword. It is helpful and provides an idea of the popularity of each subtopic.

5. Planning Keywords Using Google Search Console

Google Search Console helps track your website's performance in organic search. This tool shows you data on the keywords that you have successfully obtained and their positions.

The search results show the keywords that have sent the most visitors to your website over the past three months. We can also view reports in a certain time frame such as the last week, last month and a more specific date.

Average position and Average CTR show the average ranking position of each keyword and the ratio of the number of clicks it gets. You can get a lot of useful insights from this report.

Suppose your website gets a lot of traffic from certain keywords that rank in positions 5–10. You can focus on increasing the position of these keywords on google, so that your website gets more clicks.

How do I find new keywords?

Sort the report based on CTR from low to high, it will display the keywords you got even though they were never targeted. Look for keywords that have a lot of impressions but low CTR, target these keywords with new pages and content.

6. Planning Keywords Using Bulk Keyword Generator

Bulk Keyword Generator is a planning keywords tool for local SEO. This tool generates keywords based on the type of industry and location of a business.

Using the bulk keyword generator is very easy, follow the first steps and select your business type from the drop-down menu. Then it will display a list of keywords relevant to the service or product you offer.

For example, if we choose the category "interior design" as the type of business, then we will look at more specific options such as apartment interior designing, home interior, interior design and others.

We will select the home interior and interior design, select the business location and press the button. The matching keywords will be displayed and ready to use. However, the bulk keyword generator does not display the number of searches and the difficulty level of a keyword.

Read:How To Write a Great Copy and Lead Reader To Buy a Product

7. Planning Keywords Using Google Keyword Planner

Google Keyword Planner is a tool for planning keywords included in the Google Ads service. Basically, this tool was created for the purposes of creating advertisements on Google Ads. However, you can also use it for other purposes, namely planning keywords for SEO.

The data displayed is very complete, starting from the idea of related keywords, the number of searches, the level of difficulty and so on. Many people use this tool to get keyword ideas, because the data provided is quite complete.

However, you must register for Google Ads first to use Google Keyword Planner. It takes a credit or debit card to start using it, it doesn't require you to advertise on Google Ads. We will discuss the google keyword planner in the next article.

If you want to find targeted keywords for your business but aren't used to using the tools above, we're here to help. Please contact us via the contact page. Our team will plan the best keywords related to your business, so that your website gets potential customer traffics.

Visit our facebook and instagram pages for the latest information.

by sws.co.id

Benefits Of Website Management For Your Business

website management singapore Is your business using a website?
Or even selling products or services over the internet?
Currently having a web is indeed an important factor in growing a business, it can be online 24 hours. Whenever potential customers can access your products information. To ensure your web can be accessed properly, website management is needed.

Who Manages Your Website?

A website must be managed well to get more benefits for your business. If you already have an expert to manage your web, that's very good. it means you have understood how important website management is.

Benefits of Website Management

Website management is the activity of managing a website and ensuring a web operates run smoothly. Such as managing web content, adding products, fixing content, checking for broken links, making sure the web can be accessed by customers, and so on.

Even web management also includes search engine optimization and ensuring the web can found by potential customers easily. In the following, we will discuss the importance of website management.

Web Management Avoiding Website Error

Who likes to use an error web? Surely nobody, right? Users would be annoyed when they got errors on the website. In fact, many internet users judge a company's reputation from its website. When a company's web is often error or even inaccessible, its reputation will drop. Minimizing errors on your web will protect and increase your business reputation.

Just like an office, a web also needs regular maintenance. Web management aims to do web maintenance, find error codes on web pages, find web pages that are no longer available, clean cache and ensure the web can be accessed properly by customers. When a web is maintained it will reduce the risk of errors.

Web Management Avoiding Loss of Information

Errors in a website's code or sometimes called bugs can provide security holes and cause the website to be taken over by others. They may delete content or images on the web and make the website's information incomplete. Incomplete information will confuse customers and inevitably lead to lower sales.

The bugs on the website also can allow other parties to upload certain data to your hosting space. Surely you don't want someone to store illegal files on your hosting right? With website management, we can reduce errors in your web code and ensure that no other party has access to your website.

Web Management Increase Website Position in SERP

Error codes also impacted your website on search engine result position. When there are several error codes on a website, the web position will continue to drop in Google search results. Since one of the factors to determine the position of a web in search engines is user experience.

Read : Optimize Your Website And Get the First Page of Google Search Result

Web Management Keeping Business Consistent

When a website is maintained and can be accessed by customers and employees, the business workflow will run as it should. For jobs that require the website to run smoothly, promotion using the website also gets a good response. No need to change strategy suddenly due to a website error.

Web management ensures users can get information on the website easily and get your points. They also have a good experience and may recommend your web to their relatives.

What if a business doesn't have a team to manage its website properly? Another option is to cooperate with a digital agency.

SWS Digital Agency Provide Web Management Services

It must be difficult to do something that is not usually you do, especially when you are just learning it. Managing a web is not easy, even if you try to do its results will not be optimal. Instead of learning to manage the website from scratch, you better focus on managing your business, let us take care of your web problems.

We are always involved with websites every day, such as developing websites, managing websites, auditing websites, optimizing websites, search engine optimization and other activities related to the website. So we really understand how to do and how to get maximum results. Here are some benefits when you hand over website management to us.

Reducing Employee Salary Costs

To manage a website well you need a programmer, a designer and a digital marketer. Because if you only hire one person to do everything, the results will definitely not be optimal. It is difficult to find people who are experts in several fields.

With an employee's salary budget, you can get our web management services. Your website will be managed by our teams who are truly experts in programming, design and digital marketing. The results will be more optimal at a more efficient cost.

Focus On Business

When you hand over web management to us, you can focus on taking care of business development. Because forcing yourself to learn something new and not your field will shift your focus on doing business. Let us take care of your web and digital marketing strategy, set the goals you want to achieve. We provide progress and report every month.

Maintain Business Reputation

When hiring people who are not really experts in their field, it will take a long time to solve the problem. Of course, it is not good for your business credibility, because customers not happy when they find errors on the web.

Our experts are able to fix errors on your web quickly, so it can run normally in a couple of minutes. By submitting web management to us, we can do web maintenance regularly to minimize errors.

Read : How To Write a Great Copy and Lead Reader To Buy a Product

Maintained Privacy

To manage a web we need login access to the web administrator and Cpanel. We will keep login access to confidentiality. After the project is complete we will delete it so that your login access will be safe.

Conclusion

After reading this article, you should understand how important using digital agency services to manage your web. Find a nearby digital agency in your city, or you can contact us via the contact page. We are accepting clients from another city, we can discuss through zoom, google meet or others. With an experienced team, we will help you to manage your website well.

Visit our Facebook and Instagram pages to get the latest information and promotions.

by sws.co.id

How To Write a Great Copy and Lead Reader To Buy a Product

how to write a copy Important factors in promotion are content marketing and copywriting, the better it is made the greater the conversions will be. Even Bill Gates once wrote an essay entitled "content is king", this proves influence of content in digital marketing. Therefore we must learn how to increase sales by great copywriting.

Can Everyone Make Copywriting and Content Marketing?

Nobody is born knowing how to make great copywriting or content marketing. Creating copywriting is a skill that anyone can learn, even if you are new to digital marketing. Read this article as we'll show you how to write copy to increase sales.

When doing digital marketing people often confuse what is the difference between copywriting and content marketing. Indeed, there are some things in common between both of them and sometimes it is difficult to distinguish. But it's purpose is very different.

The Difference of Copywriting and Content Marketing

Although both are used to connect with audiences, there are some differences between copywriting and content marketing. Here are the differences:

Copywriting

Copywriting is writing for advertising or marketing activities aimed at directing users to do something specifically. Such as directing your audience to buy a product, subscribe, contact you for product information, and more.

Usually copywriting takes the form email marketing, landing pages, and ads. It would be great if you could combine them. Creating an ad with a landing page, this can increase it's conversions.

Content Marketing

Content marketing is writing content aimed at entertaining, customer knowledge, or providing product or services information to customers. Usually, content marketing takes form ebooks, website blog pages, website pages, and social media.

Both of them are very important to increase sales using a website or online store, because it will not be optimal when you only use one of them. To attract audience interest, use some good content marketing.

After that, create copywriting according to the content marketing. Write copy and lead them to buy your products. A good copywriting usually makes the audience not notice even if you are leading them to buying a specific product. Write a good copywriting can also help you succeed while working or running a business, as copywriting will increase sales.

Important Factors of Copywriting

Writing copywriting and content marketing requires different writing skills. People who can write marketing content may not write copy, and vice versa. But by practice you will be able to do both of these things well. Here are some factors to watch out for when writing copywriting.

1. Understand What Your Product Is

Before selling a product or service to audiens, you must understand what you are selling. What are the benefits for customers, what are the advantages over competitors' products and what are the disadvantages. To make sure you understand the product, please answer the following questions:

Who are your product audiens?
What problems can be solved?
What benefits can customers get?
What are the advantages over similar products?

When you understand your product, it will really help the next marketing process. Marketing activities will stay on track. SEO will target potential customers and advertising activities can target potential customers who need related products.

2. Know Potential Customer

Identifying potential customers is an extremely important part of copywriting. There must be a difference when we talk to a stranger and a friend. Talking to a friend will be more relaxed and more intimate. Because we already know him, it makes conversation feel more fun.

The better you get to know the prospect customer, the better you write copywriting. When you know a friend, know what he likes, what he thinks, what his favorite activities are, what his problem is and what solution he is looking for, it will be easier to make copywriting from a friend's perspective. Your copywriting will be successful in the market.

To get to know more closely who your audience is, use google analytics and facebook pixel well. Both of these applications will provide the required data. Remember, the better you know your potential customer, the better your copywriting will be.

Read :How To Design a Success Online Shop..

3. Use a Catchy Title

According to research about 70% of internet users only read the article title and continue their activities. Therefore, the title is very important in attracting the audience's interest to read your copywriting. An effective title is able to stop internet users' activity and take the time to read your copywriting.

However, you still have to be careful when choosing a title, because when a title does not match with the content it will make users disappointed and reduce their trust. You have to consider these points when choosing a title:

Make promises to readers
Make them curious
Ask for their opinion

4. Use Bullets Points

Internet users do not read all content, some of them only read important things. Usually they will read the title, headings and bullets points.

Putting important content into bullet points will make it easier for the reader to grasp your message. The bullet points are more interesting for them to read, because it takes less time.

5. Limit Their Choices

Providing lots of choices is not always good, providing many choices in copywriting will confuse the reader. Write copy that directs readers to the page they should be reading. If you are using a landing page, direct them to it. Don't give them several options such as links to blog pages, product pages, and other pages. Because this will obscure your message.

When you expect a direct user to buy a product, put buy buttons in several places. Use bigger buttons to grab their attention. Use a bold font and a different color. Try to keep your copywriting focused on directing readers to buy your product. Thus the conversion will be higher.

Read :How To Design a Good Website..

6. Give Guarantee

It is not easy convincing people to buy a product that they have never bought, there are doubts even though they read the complete product description. Therefore copywriting must provide guarantee to readers that they will get more benefits when they buy your product. It could be a 1 year guarantee, 1 year free support, a money back guarantee, getting access to join the community and so on.

The guarantee will greatly influence their decision to buy your product. Everyone needs a guarantee , End your copywriting with a sentence that encourages them to buy your product right away.

Conclusion

Now you understand how to write copy and lead readers to buy your product. Start by getting their attention with stories that arouse curiosity, make use of key points, limit their choices and give guarantees.

Copywriting skill must be continuously honed to get better results. If you are running a business and need digital marketing services, we are ready to help. SWS Digital Agency has an experienced team of professionals in copywriting and content marketing. When you entrust us to manage your digital marketing, we believe your sales will increase by lower promotional costs.

by sws.co.id

How To Design a Success Online Shop

How To Design a Success Online Shop Online stores are becoming very popular these days, far beating some retail stores. Even some well-known retail stores are no longer able to survive and have begun to close their services in several locations. This is a new phenomenon, changes in people's shopping styles have made retail store sales continue to decline. But, people's shopping transactions at online shops are increasing rapidly.

Selling products online is more effective. In addition to cutting marketing costs, online shops also provide convenience to users. Such as choosing a product, comparing a product with other products and making payments through various payment systems.

Indeed, to create an online store that matches market expectations is not easy. Thinking about how to make your ecommerce easily found by people on the internet. You must understand several factors that influence the success of running an online store.

Many Online Stores Are Not Success

In addition to the ever-growing trend of online stores, the number of ecommerces in Singapore also increased. Many people are competing to create ecommerces to sell their products, but are many successful?
Not really..
According to data, only about 20% of ecommerces survive and continue to grow. The rest stopped and chose to close their new online stores. Why? Because they make online shops not according to market and search engine expectations. It could be that the design is not user friendly, slow, or other factors. The most common factors are usually:

1. Not Easy To Use

Remember, users come to your online shop to see and buy products, not to learn how to use your online shop.

2. Unclear product description

When you sell products through ecommerce, potential buyers can only see photos and descriptions. Make it as detailed as possible, so that prospective buyers can be sure of buying it.

3. Slow

When shopping online the most irritating thing is that the website or online store app is slow. This has a huge impact on the customer experience.

Creating an online store but not paying attention to branding, seo, user experience, transparency and engagement is futile. Your online shop will not grow and sales transactions will not increase. Here are some factors that must be considered when starting an ecommerce in order to be successful in the market.

1. Strong and Simple Brand

Create a brand or brand that is easy for the public to remember, for example grab, carousell, Gojek and others. We recommend that your brand name contains only one or two syllables, depending on the domain that is still available. Try to keep the name simple and catchy and easy to remember. A memorable brand name will help you in your marketing activities, at less cost you can make people remember your brand easily.

When you get a simple and attractive online store brand, keep it consistent. Constantly changing your online shop name will affect the credibility of your business and lead to a decline in customers. Brand is your identity in society, after choosing a good brand, do not change it unless it is absolutely necessary.

Just like a brand, you should also not change the domain name and keep it. When customers are familiar with your website or ecommerce, changing your domain name will decrease website visitors. In terms of SEO it is also strongly discouraged, the position of your online shop in search engines will drop drastically. Being consistent in your domain address makes your business consistent to customers and search engines.

2. Online Shop Design

Just like arranging the decoration and layout of goods in an offline store, an online shop must also have an attractive appearance and layout and make it easier for customers when looking for a product. Create an attractive online shop design, use the latest ecommerce features and display products in an appropriate layout.

Besides being attractive, the online store design must also be used by all groups. Online shop users have different levels of education and backgrounds, not all of them are used to using websites or ecomerce. Make your online store design easy to use, the easier it is to use, the wider your online shop's reach will be.

Display complete product information, use clear and multiple-sided product photos. If possible, use video to increase customer confidence to buy your product. On each product page that you create, provide a contact, it can be chat or a link to the contact page. This way, customers can easily contact you to ask for unclear product information.

Read: Optimize Your Website And Get the First Page of Google Search Result

3.Search Engine Optimization (SEO)

SEO is very important when running a website or ecommerce, because the largest source of online shop visitors comes from search engines such as google, yahoo, bing and others. The better your online shop optimized, the more possible to get the first page of Google search results. Do SEO optimization properly so that your online store's position in search engines increases.

When doing search engine optimization target topics and keywords that are relevant to your product. Analyze the keywords used by customers when looking for similar products, look for related keywords and develop them into a topic. No need to target popular keywords and get lots of website visitors, but not relevant to your product. Remember that search engine optimization is an effort to increase website visitors in quantity and quality. This means increasing website visitors who can become potential customers.

Search engine optimization must also pay attention to mobile responsiveness, because starting from 2016 Google has prioritized websites that have responsive mobile user interface. Keep your online store user interface good even when accessed using various devices and make sure its features are still available when accessed using a mobile device.

4. Promotion Using Multiple Media

Social media is the largest source of website visitors after search engines, currently there are about 3 billion social media users in the world. Promote your online store using social media marketing such as Instagram, Facebook and LinkedIn. Not only getting online shop visitors, social media promotions also increase the brand awareness of your business.

Provide an email subscription at your online shop, so customers can register their email to get the latest promo or product information. With email marketing we can maintain closer relationships with customers, provide updates about online stores and deliver other important information.

When doing promotions using social media and email marketing, don't forget to use interesting marketing content. Content marketing is very influential in increasing conversions. The better your marketing content, the more conversions you get. Use content marketing in the form of videos, because now internet users are more interested in video content than text.

5. Various Payment Methods

Internet users are usually very concerned about service fees when making payments, they definitely avoid bank transfer fees. This can determine whether the transaction will continue or not. Provide bank transfer payment options using several commonly used banks so that they can choose the appropriate option.

In addition to payments using bank transfers, currently many internet users use digital wallets such as paypal, ovo, crypto and others. To further pamper customers, provide payment options using digital wallets and credit cards. Remember, internet users need convenience.

What is more popular today is the cash on delivery payment option or often abbreviated as COD. When your online shop uses the COD payment option, your business can reach people who don't have access to financial institutions such as banks and digital wallets. In addition, the COD option is very popular today, especially among housewives. Collaborate with delivery companies that provide COD payment options, usually they are willing to pay for your products before customers pay in cash.

6. Short Payment Process

I once shopped at an online shop and during the checkout or payment process, I was told to fill out a very long form. If the product I bought was not very important, I might cancel the purchase. Internet users don't like complicated and wordy things. Make your payment page as simple as possible, one page is highly recommended. When the user presses the buy button, directs them to the data entry page and if possible make them complete the payment on that page too.

If you pay attention to some of the factors above when creating an online store, we are sure that your online store will get a positive response from internet users. However, we still have to develop insights, especially the insights of customers who are already using your online shop.

Use google analytic and facebook pixel to get more complete data, so you can find out how internet users use your online store. Study it well and use the data to improve design quality and better service. Continually improving quality means you are one step better than your competitors.

If you need professional online shop development services, we can help you create an online store that meets market expectations and search engines. Our SEO analysis will ensure that your online shop appears on the first page of Google search results. We have a complete solution for your online shop.

by sws.co.id

Optimize Your Website And Get the First Page of Google Search Result

website optimization process Who doesn't want their website to appear on the first page of Google search results? Surely all website owners expect it because the largest source of web visitors comes from search engines. There are many factors that determine the position of the web in Google search results, there are about 200 factors. You don't need to study them all because they will give you a headache. Website optimization is the key, the better the website is optimized, the greater the chance to appear on the first page of Google.

To get a position on the first page of Google search results, it is not enough just to do SEO, there are several parts of the web that must be optimized and adapted to search engine requirements. In the following, we will share how to optimize a website to improve web position in search engine search results.

webiste mobile resposive optimization

Website Mobile Responsive Optimization

Since 2016, Google has prioritized websites with a responsive user interface. Where the website layout is still good and web features are still available even if accessed using a mobile device. This is related to the increasing number of internet users using smartphones. Here are some optimizations to make the web more mobile-friendly:

Your web user interface should adapt to the screen size of computers, tablets and smartphones. The font size should not be too small so that mobile users can read it properly.

Set the image size specifically when accessed using a computer, tablet or smartphone. Don't use one size for all devices, but it can be scaled based on the user's screen size.

Use a meta title under 60 characters so that it can be read in full on a smartphone.

It is better not to display popups that cover web content, this is to prevent web visitors from leaving your website immediately and increase the bounce rate.

Do not make articles too long, mobile users prefer content that is concise and to the point.

Search Engine Optimization (SEO)

Search engine optimization is not easy, there are many website elements that need to be optimized. The most difficult thing is to determine whether the optimization is in accordance with the expectations of search engines. But now there are many tools available for auditing web SEO, from free to paid tools. Some things that need to be considered when doing search engine optimization are:

Before doing SEO, make sure the website is mobile-responsive
Check the error code on the website, fix it and make sure it runs properly.
Create a robots.txt file and optimize it according to your web needs, don't block trusted search engine bots.
Register your website to the google search console, make an index request, submit a sitemap URL and periodically check whether your website has been indexed and there are no problems during the indexing process. There are many features of the google search console that you can use to monitor the state of the web in search engines. Use as much as possible and make corrections if there are errors during the indexing process.
Make sure the number of characters in the meta title and meta description is appropriate and there are no duplicates. Place the keywords you want to target in the meta title and meta description sections. Match these keywords to the density of the content keywords on the same page.
Check website content, make sure each of your content is made to target keywords and focus on a topic. Use a reasonable keyword density, so that search engines do not think your website is spamming these keywords.
Check all links on the website, look for error links and fix them, if any website pages are no longer available then redirect the link to related content.

Website Schema Markup Optimization

Schema markup is code and microdata created with the aim of helping search engines provide more informative results for internet users. This code allows you to make the description appear in search results.

When added to web code, schema markup can help search engines understand the information contained in web pages, as well as display more appropriate search results. When you use markup schema on a website does not guarantee an increase in position in search engine search results. However, your website will be shown to a more suitable search result.

Using schema markup is not the same from one business to another, there are differences based on its category. Some of the popular categories are articles, events, local businesses, organizations, products, reviews and more. You can follow the documentation provided on the schema.org website. This website also provides code samples that can be used for your business. Find a suitable template, modify it and add it to the website code. You can also check whether the markup schema code is correct using the tools provided by Google.

Website Marketing Content Optimization

Every day there are millions of content added on the internet and even more, to be part of the top 10 web content that is displayed on the first page of search engines result is not an easy thing. Your web content must be better than millions of other content, to win the competition, create content that discusses a topic in detail and completely.

Content on the website should be made like documentation that is interconnected with one another. However, in the process of creating content, you must still create content that is useful, informative and entertaining. Update old content, add more video content and share it through social media accounts.

To increase your website position in search engines, you must focus more on web content, when web content is informative, useful, explained in detail and completely, other factors can be ignored. Your web visitors and your web position in search engines will increase.

Website User Experience Optimization

User experience is how to understand and gain insight about web users, how they use the web, what their needs are, their abilities and their experience when using a website. There are several factors that must be considered when optimizing the user experience:

Helpful

The most basic thing is that your website content must be clear and useful to users.

Easy to use

Try to make a website user interface easy to use by all people, don't put too much importance on website design trends.

Interesting

Besides being easy to use, your website user interface must attract the attention of website visitors.

Trusted

Website content must be made well and can be trusted because website users will judge your website content and affect their trust.

Worth

You must provide value to users on every website content.

Website Links and Backlinks Optimization

The website was created with the concept of being interrelated from one page to another, the link is a hyperlink. Therefore, every web page should be linked to each other, for example, on the home page, you can put links to product pages, blogs, contacts and other pages. Likewise, the other pages must be related to one another.

Check every link on your website, if there are broken links or pages that are no longer available, immediately redirect to the relevant page. So that web visitors are not disappointed and stay informed.

Backlinks are links that lead to your website from another web, backlinks are an important factor for increasing your website position in search engines. However, many parties abuse it by spamming backlinks, but the day the search engine algorithms are getting better at identifying it. This makes spam backlinks in the website comments column no longer effective at this time.

Focus on the quality of the backlinks you can get, not on quantity. Because one backlink from a popular and related website is more valuable than 50 backlinks from an unpopular and unrelated website.

Those are some important things that must be considered when optimizing a website. Indeed, the website optimization process is not easy, it takes accuracy to get good results. When I optimize a client's website, sometimes I think of this task as almost the same as caring for a baby. I have to pay attention to every part of the web page with great care, and definitely spend e a lot of time and attention.

If you want to optimize your website but are not used to it, our team is ready to help. We will optimize your website to get maximum results. SWS Digital Agency has experience in developing and optimizing websites for clients in Indonesia, Singapore and Malaysia.

by sws.co.id