How To Design a Good Website
Web design is the first thing that website visitors can look at, it can be analogized that website design is like the decoration of your shop or your company building. Therefore, web design plays an important role in attracting potential customers to find information about the products or services that you offer on your website.
Currently online promotion is as important or even more important than offline promotion. The digital era requires companies to be easily found online, it can from web or social media. You should pay more attention to online promotions, one of which is website design of your company.
Bad web design makes website visitors not liking it, feeling bored, and leaving it. The information you offer can not be conveyed. It's like when you visit a dirty shop, the product layout is messy and the decorations are cluttered. Surely you will leave it soon and look for another better shop.
It can be concluded that web design is an important part of running a business. The smallest mistakes in web design can also ruin the user experience when visiting your website, it can decrease your sales. Here are some factors that you should pay attention to when designing a website.
User Friendly Design
The most important aspect of web design is making it usable for all users. The education level and background of your web visitors are different, maybe some of them are not used to using the website or shopping online. With a user friendly web design, it is hoped that all users can use your web smoothly.
Website Speed
Speed is also a very important factor, a slow website can quickly destroy your business reputation. Regardless of the connection used by users, if a web page doesn't load in three to six seconds, potential visitors may leave your website and never come back. In other words, the faster your website is accessed, the greater the opportunity to get new customers. Conversely, the slower your website is accessed, the more likely you are to lose existing customers.
Aesthetics
The look and feel of your web pages is just as important as the functionality of the web. The time you have to impress web visitors and tell them exactly what information you want to convey is only about 10 seconds. If they aren't impressed or don't get the information within 10 seconds, they will most likely leave your web page. Create a web design that focuses on the information you want to convey and has matching colors.
Web Content
Currently, website users are increasingly selective in obtaining information. Even if your web pages are easily accessible, function well, are fast and look great, website visitors will not stay long unless you offer interesting content and there is an advantage for them when they read it. Content marketing is indeed the most important thing in company promotional activities. Nowadays people prefer content in video than text, by giving some video space in your web design, the results will be better.
Contact Info
The most annoying thing is when we visit a website but it's hard to find the contact. This will discourage customers from contacting you. Make sure that every page of the website has a link to the contact page, so that users can easily contact your business when they need the products or services you offer.
Maintenance
Every page on your website must be functioning optimally at all times. If there is a problem with the web page, then immediately ask support to solve the problem. However, if the problem cannot be resolved soon, then direct the user to another related page. Thus your website users are not disappointed and can still get other information on your web.
Responsive UI
Currently, website visitors mostly use mobile devices to access websites. When the user interface of a website cannot work properly when accessed using a mobile device, half of potential customers will just disappear. A good web design must prioritize mobile users and ensure all web features are still available when accessed using a mobile device.
After reading the article above you can design a website for your business or company well. If your company does not yet have a web designer, we can help you.
SWS Digital Agency has a web designer team, they were experienced in designing several company websites. Our team is able to design a website with a good user interface and still pay attention to user experience. Please contact us.
How To Expanding Your Small Business
Many small business owners want to grow their business and they want to do it fast. But remember, if you rush into business development without a plan you risk losing everything you’ve worked hard to build. Take a look at the example of Wise Acre Frozen Treats, where they hire too many employees and buy too much equipment before they have the income or start-up capital they need. The company went bankrupt in just a few years.
To avoid the same mistakes, take note of the following five tips for growing your small business the right way.
1. Develop a Corporate Culture.
A strong company culture will keep the team in your small business solid throughout its development. If you’re not sure where to start, ask yourself and your team the following questions:
a. Why does our company exist?
b. Why do we do what we do?
c. What does our company believe?
d. What are our values?
e. Where are our company goals, or what is our company’s vision?
When employees feel connected to the company, they are more likely to endure times of uncertainty. Plus a really strong company culture can attract new customers to your business, so be consistent with the company culture and broadcast that culture everywhere, including on company websites, social media, marketing tools, etc. When your target audience can see the value behind your company, they can connect with your business on a deeper level.
2. Hire the Right People.
The recruitment stage is indeed very important to developing your business successfully. It’s important to spend more time and find the right people to work for your company. When you hire the wrong people chances are all your hard work will crumble. To avoid this, consider hiring employees based on their expertise and technical experience. You also have to determine whether they will fit during the company’s development period. For example, you can ask a candidate how they interpret your company’s vision to see if they are a good fit. Life in a new company isn’t for everyone, so find employees who are passionate about challenges.
3. Focus on Innovation in the Right Places.
When developing a small business, you may be tempted to spend a lot of money to increase production or offer more products. Instead, focus on innovation in other areas. For example, try innovating on boarding experiences or adopting new technologies such as live chat to improve customer service. Today’s business process innovations will consume less of your resources and are essential when developing a customer base. Once you achieve better stability, the next step is to think about introducing a new product.
4. Introduce Your Brand
When consumers see your logo, advertisement, product packaging, or business slogan, make them recognize it as the hallmark of your company. These are all attempts at building brand recognition. Like the slogan “Whatever the Food?” which became the icon of the bottle of sosro tea. When consumers hear the slogan, they immediately know who is behind it. Your small business may not be able to reach the level of sosro yet, but there is still time to prepare it to become a brand that consumers will recognize. The easiest way to do this is to start networking on social media. The more often consumers see your business online, the easier it will be for consumers to remember your business.
5. Don’t Forget Existing Customers
Many small business owners are too focused on acquiring new customers and there is not much effort on retaining existing customers. The facts prove, according to statistics from Small Business Trends, only 6% of small businesses are focused on retaining existing customers. To make your customers feel valued, try creating a satisfaction survey that allows you to gain insight into what customers like about your business today, what could be improved and what they need going forward. These insights can be used as feedback to improve the quality of the services or products we make. After all, customers who are happy with your business are likely to buy the products or services you offer and recommend you to their family and friends.
Growing a small business is great fun, as long as you don’t get carried away. By expanding with a plan in mind, you will be able to stay true to your values, retain your best employees, impress your customers and attract new customers, all of which contribute to resilience.
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