Digital Marketing - The Ultimate Guide

Digital marketing is increasingly needed today because internet users in Singapore are increasing. Moreover, the current situation forces people to reduce their activities outside the house.

Not only internet users are increasing, but the lifestyle of the people in Singapore has also changed. People are increasingly accustomed to using technology to support their daily activities.

For example, nowadays we are used to using virtual meeting applications such as zoom, meets, teams and others for meeting needs.

In other situations, online shopping in Singapore is also on the rise. There was an increase of up to 6%, and there was a decrease in offline shopping.

In general, the basic purpose of marketing activities is to introduce a product or service to the community at the right place and time. After seeing the facts above, it can be concluded that marketing opportunities on the internet are increasing.

Marketing activities using the internet are often referred to as digital marketing. The goal is not much different from traditional marketing, the difference is in the media and strategy.

In this article, we will discuss digital marketing in full, so that it can be your guide. This article is suitable for students, professionals and entrepreneurs studying digital marketing.

Here’s what you need to know about digital marketing.

What is Digital Marketing?

Digital marketing is all product or service marketing activities that use electronic devices or the internet as a medium, such as search engines, social media, email, and websites to connect with customers and potential customers.

Usually, digital marketing is done by making potential customers interested through attractive marketing content so that the marketing process will occur without coercion to prospective customers.

Why is Digital Marketing Important?

The process of digitization in Singapore and even in the world today is very massive, and there are even many government policies that encourage it. Therefore, marketing through digital media is also very important.

Digital marketing can help you reach a wider range of consumers than traditional marketing methods and you can target potential customers who have the greatest opportunity to buy your product or service.

Besides that, the costs incurred are also more efficient than traditional marketing, the results can be measured and displayed in the form of data according to your wishes. This makes digital marketing the choice of big companies today.

Advantages of Digital Marketing Compared to Traditional Marketing.

For digital marketers, there are many benefits that have been obtained through digital marketing, but we will explain the 4 biggest benefits that we have received so far.

1. Targeting Potential Buyers.

No matter how great a marketing person can do his job, he still cannot be sure the products or services he offers are bought by consumers.

Yes, right. We can’t possibly force consumers to buy it, right?

We can only ensure that marketing activities are carried out to potential customers who are likely to buy the products or services we offer. Whether bought or not, many factors determine.

In traditional marketing such as placing an ad on TV, in a magazine, or on a billboard, you have very little insight into who will see the ad.

Maybe you can measure a specific demographic, the average monthly readership of the magazine, or the location of advertisements. But in fact, the insight into the target audience is still grey and uncertain.

Best of all, digital marketing allows you to identify and target specific audiences. You can also send to an audience a pre-designed campaign to have a higher conversion rate.

For example, you can use the targeting feature on social media to show your ad to an audience based on certain variables, such as age, gender, location, interests, network or behaviour.

You can even use PPC or SEO strategies to advertise to users who have shown interest in your product or service. Or those who search for specific keywords in search engines related to your industry.

Digital marketing provides data that you can use to conduct research and identify your buyer personas. So that it can be used as data to perfect future marketing strategies and ensure marketing activities reach potential customers.

What’s more, digital marketing can help you market your products or services to groups that have similar characteristics to your current customers, so you can find new customers more easily.

2. Digital Marketing Is More Efficient Than Traditional Marketing.

When doing digital marketing you can pay attention to the data every day and adjust the budget in each medium based on the ROI obtained.

This you will not get in traditional marketing. Regardless of how much performance the billboard you put up, the cost will still be the same.

The advantage of digital marketing in terms of budget is that you have complete control over the space and budget that you spend.

Digital marketing strategies give you the freedom to continue to innovate and ensure you don’t spend money on promotional activities that don’t generate sales.

Even small businesses with limited budgets can also do digital marketing on social media, websites, and SEO. Where these three strategies can give you a high ROI with a minimal budget.

3. With Digital Marketing You Can Compete With Big Companies.

If you are running a small company with a limited budget, it must be difficult to compete with competitors who are already big names in the industry. Maybe they have sufficient funds to promote in television commercials or other national media.

Your limited funds will not be able to keep up with traditional marketing. But by using digital marketing you still have many opportunities to outperform the big players, of course, using the right digital marketing strategy.

You can search for long-tail keywords related to your product or service and create high-quality content to get a position on the first page of search engines for searches on these keywords.

Search engines no matter how big your brand is, search engines will prioritize content that is quality and most appropriate.

On the other hand, social media also allows you to get new customers through marketing using influencer services or creating quality content.

Due to the fact, we rarely follow social media accounts of big brands, but rather follow influencers who will occasionally advertise products or services.

If you are running a small to medium-sized company, social media marketing and influencer services can be options to consider.

4. Digital Marketing Can Be Measured.

Promotional activities using digital marketing can provide data with a view that is easy to see, even these reports can be arranged according to your company’s needs.

Such as the number of impressions received, engagement, reactions, location, conversions and other data that can be displayed in a certain period.

Unlike most traditional marketing, the results of promotional activities using digital marketing can even be seen in real-time.

If you’ve ever placed an ad in a newspaper, you know how difficult it is to estimate the number of people who have read the ad. There is no sure way to measure the success rate of your ad.

With digital marketing, you can even measure the ROI in almost all of your promotional media. As an example:

a. Website Visitor Traffic.

With digital marketing, you can see the number of visitors to your website in real-time. You can also see which pages they visited, what device they used, their location and other data.

All data can be seen with the help of google analytics, the data can also be set according to the goals you expect from website visitors and calculate the conversions you get.

Complete and measurable data can help you prioritize which marketing channels are driving high traffic and conversions. Not only that, but the data can also show which media require more attention.

For example, from google analytic data, only 25% of your website visitors come from organic searches, so you can spend time on SEO to improve it.

In traditional marketing, it can be very difficult to know how people interact with your promotional activities before they make a purchase.

But with digital marketing, you can identify and observe consumer behaviour data before they make a purchase. This means that the data can be used to plan marketing activities more effectively and efficiently.

b. Content Performance and Leads Earned.

Have you ever had flyers being distributed at red lights? The brochure has been well-designed by the company’s marketing team. Printed on paper which is quite expensive and distributed to you.

How did the company’s marketing team get data on how many people had seen the contents of the brochure? How many people have it? How many people are interested? Or how many people just throw it away?

Yes … they can’t get the data.

However, if the content in the brochure is made in the form of a landing page on the website and distributed using advertisements on social media with specific target consumers.

Then the marketing team can easily see how many visitors have seen it, count the number of clicks on a particular button, and how many people contacted via the landing page.

With even more creative ideas, the marketing team can gather potential customer contacts with the “free ebook marketing, enter your email to get it”. Or “register your email and WhatsApp to get a free consultation from our team”.

Many things can be done to get potential contact leads through digital marketing and the results can be seen accurately.

Types of Digital Marketing

Digital marketing is very broad in scope, all types of promotion using digital media can be called digital marketing. The following are the types of digital marketing that are most common and often used.

1. Search Engine Optimization (SEO).

Search engine optimization or often called SEO is search engine optimization on a website to increase web visitors in quantity and quality.

SEO can improve the position of your website in search engine search results for keywords related to the product or service you offer.

Indeed doing SEO and getting a position on the first page of Google is not easy, many things must be optimized and it takes longer when compared to PPC ads.

But when SEO is done correctly and your website has gotten a position on the first page for certain keywords, your website’s position will last for the next few months or years.

Here are some types of SEO that you can customize to suit your needs, but if you can do all of them you will get better results.

a. On-page SEO.

This is the most widely used type of SEO, you might as well be doing it. On-page SEO is search engine optimization performed on website pages, such as meta titles, meta descriptions, structured data, content and others. The point is to optimize all the things that can be seen by readers when visiting the website.

The most important thing in On-page SEO is informative and high-quality content. Remember, it’s not enough just to be informative, it has to be of high quality. This means that your website content must be of higher quality and can solve reader problems than the content of other website pages.

Put the target keyword in the place where it should be, such as in,

• Page title
• Heading 1
• Heading 2
• Heading 3
• First paragraph

Remember, don’t focus on just one keyword, use synonymous keywords or similar keywords. Because Google ranks not based on keywords anymore but based on topics.

b. Technical SEO.

This type of SEO is similar to On-page SEO that we have discussed before, even though many people consider it the same. Indeed, technical SEO optimization is still carried out on website pages, but more on things on the back. More to the things that cannot be seen but the user can feel the benefits.

For example, optimization of website speed, use of SSL and schema markup.

c. Off-page SEO.

Off-page SEO is doing search engine optimization from outside the website page. Such as link building to increase backlinks to website pages.

Backlinks are links from other websites that are directed to your website. When someone creates a link on their website and directs them to your website, it will signal to Google that they value your content.

The more websites that reference your website pages, will increase your page authority and domain authority. This will position the website in search engines.

d. Local SEO (Type of Local SEO).

If your business is selling in a physical store, a local type of SEO is essential. Because the main purpose of local SEO is to make your shop easy to find by nearby customers via google maps or google search.

To be easily found, you must register or claim (if it has been automatically registered) your business on google my business. It only requires a google account and verification by post or phone.

After getting management rights, start optimizing your business properly on google my business.

e. App Store Optimization.

Play store optimization is not much different from search engine optimization on web pages. While we don’t know for sure all the factors that determine an app’s position in search results, there are a few factors you can focus on.

• Use descriptive app titles.
• Use an attractive application icon image.
• Write your app description accurately and insert target keywords of sufficient density.
• The website link to your application on the Playstore will also affect search results.

f. Youtube SEO.

Just like On-page SEO, YouTube video content must be made good and can solve user problems. Make videos that are more useful than other videos. If your video content is good and useful, then do the following things.

Invite your video viewers to interact via the comments column to signal to the youtube search algorithm that your video is getting a good response from many people.

• Provide a catchy video title and place target keywords on the title.
• Write a complete and detailed description of the video. Insert target keywords with sufficient density.
• Add 3 relevant tags.
• Add subtitles to the video.

When your video content is interesting and many people embed it on their website, then your video ranking will increase in YouTube search results.

We have a complete article about SEO here Types Of SEO and Its Benefits

2. Content Marketing.

Content marketing refers to the creation and promotion of content intending to generate brand awareness, increasing visitors, getting potential leads and increasing sales.

Content marketing is used in almost all digital marketing channels, here is the use of content marketing.

a. Content on a blog or website.

Writing articles on the company website shows the company’s expertise on the topic and gets website visitors through organic search.

This will increase sales if you can direct website visitors to buy your product or service.

b. Ebook and Whitepaper.

Ebooks, whitepapers, and complete content discussing a topic will provide learning to website visitors.

You can use this content as material to get in contact with website visitors and increase leads in your company.

c. Infographics.

Infographics are a form of visual content that helps website visitors learn about a topic through content that contains images and data.

Social media users prefer to see data about a topic that is packaged in a visual form. Use infographics on social media to get more reach and engagement.

3. Social Media Marketing.

Social media marketing is a way to promote a business brand or marketing content through social media to increase brand awareness, get website visitors, and get leads.

There are many social media that you can use, for example:

• Facebook.
• LinkedIn.
• Instagram.
• Snapchat.
• Pinterest.

Adjust social media channels with the character of your target consumers. If your target consumers are young people, then you should use Instagram or Snapchat.

If your type of business is B2B then you should use social media such as LinkedIn, because many LinkedIn users work in companies, even work as decision-makers at the company.

4. Pay Per Click (PPC) advertising.

PPC advertising is a way of getting website visitors by paying publishers based on the number of clicks we get. Here are some common examples of PPC advertising:

a. Google Ads.

The most common type of PPC is Google Ads which allows you to pay to be shown in the top positions on Google search engine results pages.

The price per click varies widely, depending on the number of keyword searches that you are targeting. Google Ads also allows you to bid the highest prices for certain keywords to keep your ad showing at the top.

b. Ads on Facebook.

Surely you often see ads on Facebook, right? Usually, 1 in 6 posts on your homepage are ads, sometimes even more. You can also use it to introduce products or services to consumers.

Facebook Ads allows users to create advertisements in the form of videos, image posts, or slideshows. You can also target to whom the ad is shown.

c. Ads on Twitter.

Twitter users can create advertisements in the form of posts or profile badges that will be displayed to certain audiences and can be arranged to achieve certain goals.

The goal can be to get website visitors, get more Twitter followers, or even to download an application.

d. Advertising on LinkedIn.

On Linkedin, you can pay to send direct messages to LinkedIn users based on their industry and background.

In addition, you can also create advertisements in video posts, images or slides to be displayed to LinkedIn users based on their industry and background.

5. Marketing Automation.

Marketing can be done automatically using marketing tools that have been designed, many marketing activities are in the form of repetitive tasks that can be completed with marketing automation. Here are a few examples:

a. Email Automation.

Email automation doesn’t just allow you to automatically send emails to your subscribers. But it can also streamline and expand your contact list according to marketing needs so that your emails get to the right people.

b. Scheduled Social Media Posts.

If you want to increase brand awareness on social media, you need to frequently post content that attracts your audience. Imagine if you have to post it every day, of course, it is very boring huh? You may forget.

To solve this problem, schedule social media posts using the tools provided, for example, Facebook and Instagram have provided a scheduling feature on the Facebook business manager.

When social media posts can be scheduled then you can spend more time focusing on content strategy.

c. Turning Prospects Into Customers.

Sometimes getting prospects and turning them into customers requires a long process and the right strategy.

Using the help of marketing tools, you can run the process automatically by sending certain emails and content to prospects after meeting certain criteria.

For example, when a website visitor downloads and opens an eBook, the system automatically sends them an email with a 10% product discount. This is just a simple example, as there are many more things you can do using this automation system.

6. Email Marketing.

Usually, a company uses email marketing as a way of communicating with its audience. Email marketing can be in the form of content promotion, discounts, events, and getting website visitor traffic.

The types of email that are commonly sent in email marketing are:

• Website newsletter or blog.
• A follow-up email to a website visitor who downloads something on the company website.
• Customers welcome email.
• Holiday promotions for loyalty program members.
• Similar tips or emails to educate customers.

7. Online Public Relations.

Almost the same as public relations in general, it’s just that this public relation is in the form of online. Get online coverage obtained with digital publications, blogs, and other content-based websites.

Here’s how to maximize your online public relations:

a. National Media.

Using national media is a great way to increase online public relations and generate leads for your company.

b. Review your product or business.

When someone provides a review about your company or product online, it will increase your company’s brand awareness. An interesting review will help improve your business reputation.

c. Interesting Comments on Website or Social Media.

Just like responding to customer reviews about your company, responding to comments from website visitors who read your content is a great way to generate productive conversations.

8. Sponsored Content or Paid Promote.

Sponsored content can be done by paying companies or influencers to create and promote content that discusses your company, products or services in a certain way.

One type of sponsored content that is popular today is using influencer services. You can work with influencers to publish posts or videos related to your products or services on social media.

Or you can also use a blogger to get blog posts or articles written to highlight your business topic, service, or brand.

Types of Jobs in Digital Marketing.

People who work in digital marketing are usually called digital marketers, their job is to increase brand awareness of a company, product or service and get leads through digital media.

Digital media can be in the form of social media, company websites, search engines, email, advertisements and others.

The performance of digital marketers is usually measured using different key performance indicators (KPIs) for each medium. So that the promotional performance using the company’s digital marketing can be measured accurately in each media.

For example, a digital marketer who is responsible for the SEO of a company’s website measures success by looking at website visitors who come from organic searches.

Organic search refers to website visitors obtained from search results with certain keywords in search engines.

In companies engaged in digital agencies such as SWS Digital Agency, the position of digital marketers is divided into several specialists, each of which focuses on the area they are good at. Here are some examples from specialist digital marketers.

1. SEO Engineer.

The job of an SEO engineer is to optimize the website and improve the ranking of the company’s website in search engines for targeted keywords.

What do SEO engineers do? You can read articles Types Of SEO and Its Benefits.

2. Content Writer.

Content writers are usually tasked with creating all digital content, working using social media calendar content and company blogs, and creating a complete content strategy with the goals to be achieved through that content.

This position must work with many parties, therefore content writers must be able to communicate with other departments and ensure that all company promotional activities are supported by promotional content in the right media.

Read How To Write a Great Copy and Lead Reader To Buy a Product

3. Social Media Analyst.

The social media analyst is responsible for all forms of promotion carried out by the company through social media.

Its duties include several things such as determining which social media networks are used for company promotional activities, compiling calendar content for all social media and working with content writers to prepare the required content.

Examples of Digital Marketing Vacancies in Singapore.

Maybe ten years ago digital marketing jobs were not found on job sites or newspapers. However, currently, there are so many vacancies that require digital marketing staff.

Not only companies engaged in creative fields that require digital marketing staff, but large companies are also now using digital marketing staff.

Even government offices also have staff assigned to carry out digital marketing such as managing social media.

Here are some examples of digital marketing job vacancies that often appear on job seeker websites in Singapore.

• Social Media Staff
• Creative Content
• Social Media Content Moderator
• Social Media Specialist
• Content Writer
• Digital Marketing Graphic Design
• Strategic Marketing
• Chief Marketing Officer
• Digital Marketing Manager
• Digital Advertiser
• Digital Creator
• SEO Marketing
• Digital Ads Officer
• Search Engine Management
• SEO Specialist
• Digital Media Analyst
• Marketing Performance Ads
• Digital Sales
• ADS Optimizer
• Campaign Marketing

Digital marketing made a lot of new positions appear, maybe 10 years ago we never heard of it, but now it sounds commonplace. This can happen because many companies have benefited from digital marketing.

Benefits of Digital Marketing for Companies?

Traditional marketing such as print advertisements, telephone communications, or billboards is still needed for company promotion. But it won’t be enough just to rely on that.

It takes a suitable combination of digital marketing and traditional marketing so that the opportunity to get potential customers is even greater.

For brand awareness, digital marketing is a more appropriate choice for your company, because with digital marketing you will get a wider reach.

Create a website for your company and optimize your SEO to get a position on the first page of search engine results. Or you can also create a social media account and fill it with quality content.

Digital marketing gives you the choice to choose the type of digital marketing that suits your business and target customers. Do digital marketing using several media, study the results and choose the most effective media for your business.

After you get the most effective media, combine digital marketing with traditional marketing, it is guaranteed that you will get maximum results.

Adjusting the Digital Marketing Strategy to Your Business Needs

Digital marketing is beneficial for all types of businesses in all industries. Regardless of the type of product or service you sell, digital marketing can increase your company’s sales with lower promotional costs.

But that doesn’t mean all businesses have to implement digital marketing strategies in the same way, you have to adapt them to your type of business and target market.

In the following, we will provide an example of adopting a digital marketing strategy to the type of company:

1. Digital Marketing For B2B Companies.

If your company is included in business-to-business (B2B), your digital marketing promotion will aim to get potential leads online, with the ultimate goal of having these potential leads contact sales at your company.

So your marketing strategy is to get and convert the most potential leads for your sales team through websites and other digital media.

Apart from using the website, you can also use social media that is more focused on businesses such as LinkedIn, where LinkedIn users are mostly professionals who work in companies.

Many of them act as decision-makers in the company they work for, so the opportunity to get potential leads will be even greater.

2. Digital Marketing For B2C Companies.

If your company is business-to-consumer (B2C), the goal of digital marketing promotion is to increase website visitors and make them buy the products or services you offer.

Marketing strategies are more focused on finding the best way to drive website visitors to make purchases.

It takes good copywriting on the product page or on the landing page to get higher conversions.

Social media like Facebook and Instagram are suitable for B2C businesses, creating quality content to get leads and combine them with landing pages to turn them into customers.

3. Use the Marketing Funnel Technique.

The content must also be tailored to your audience. In general, the audience can be divided into three stages, namely the awareness, consideration and conversion stages.

We cannot create the same content for all of these stages, the writing style is also different. There are three stages in the marketing funnel.

a. Curiosity Stage (awareness).

At this stage, you create content marketing for an audience who is looking for a topic. Discuss topics related to the product or service you offer in descriptive and informative language.

Marketing content can include:

• Website Blog Content.

Create a complete article on a topic related to the product or service you offer to bring website visitors from search engines.

• Infographics.

Create social media content in the form of infographics, displaying data with visual content that interests them.

• Short video.

Sometimes writing just isn’t enough!
Create a short video to add insight to your audience about the product or service you offer.

b. Considering Stage.

At this stage, you create content for an audience who already understands the product or service you offer, but they are considering whether to buy your product or your competitors’ products.

Marketing content can include:

• Ebook.

Ebooks are great for generating leads because they are usually more comprehensive than articles or infographics, someone will want to provide their contact information to get your ebook.

• Research report.

Research reports are high-value content and great for generating leads. New research reports and data for your industry can also be used to increase brand awareness, as they will usually be picked up by the media or the press for coverage.

• Webinars.

Webinars are a more detailed and interactive form of video content, webinars are an effective consideration stage content format because they can answer consumer doubts about buying your product.

c. Decision Stage.

When you are creating content for an audience that is looking to buy your product or service, it takes good copywriting skills to convince them.

Marketing content can include:

• Case study.

Having detailed case studies on your website can be an effective form of content for those ready to make a purchase, as it will influence their decision.

• Testimonials.

If a case study isn’t the right fit for your business, having a short testimonial around your website or social media is a good alternative.

Benefits of Using Digital Marketing Agency Services.

If you want to promote your business brand online, there are a few things you should consider. Do you use digital marketing agency services or recruit digital marketing employees or do it yourself.

It can be adjusted according to the circumstances of your business and the results you want to get. If your budget is limited, you can do it yourself.

But if you want to get maximum results, then the options are recruiting employees or using a digital agency service.

In the following, we will discuss the benefits you will get if you use a digital marketing agency to promote your business brand.

1. You Can Focus on Taking Care of the Main Values ​​of Your Business.

Marketing as good as it is will not mean if the product or service you offer does not have a strong value, therefore as a business owner, you must focus on the main values ​​of your business, which is to create an extraordinary product or service.

It will be less effective if you have to divide the focus between marketing and products, even if you have a team that does it. Because in the end, you will sacrifice the main values ​​of your business to create a quality product or service.

Prioritize taking care of your core business so that you can produce products or services that answer customer needs. SWS Digital Agency can help you achieve these goals and tailor the right digital marketing strategy for your products and services.

2. Digital Marketing Is Done With Professionals.

Digital marketing is complex, therefore the help of a digital marketing agency is very much needed. Each agency must have a team that has in-depth knowledge of the world of digital marketing, both in terms of branding, SEO, social media and others.

Even if you understand digital marketing well, in the future you will not be able to focus, because you have to take care of the value of your product.

In the beginning, you may be passionate about doing everything, but along the way, you will realize that your time, attention, and energy are limited and it is impossible to do everything yourself.

Therefore you need a professional and experienced team to help you do digital marketing with the right strategy.

3. More Efficient Budget.

The Digital Marketing Agency will plan the right budget to run digital marketing for your business and the targets to be achieved.

Using professional digital agency services will help you avoid mistakes and wasted expenses.

The years of experience that digital agencies have can reduce your company’s marketing budget and provide maximum results.

4. More Effective Marketing.

Digital marketing agencies will focus on the marketing side, while you can focus on the value of the product or service to be sold.

This combination will produce effective marketing because you as a business owner prepare the best product or service for customers and digital agencies can promote it with creative marketing content.

The result is your product or service not only looks convincing, but the customer also feels the benefits accordingly.

5. Increase Profits.

With cost-effective marketing and getting bigger sales will generate profit for your business in the long run.

Usually, digital agencies will provide marketing performance reports every month, so you know how your business is progressing. From this report, you will understand whether your business needs a digital agency or not.

You can contact the SWS Digital Agency to consult or ask about the right marketing strategy for your business, our professional team will be happy to help you.

If you want to try to do it yourself, keep reading this article.

How to Do Digital Marketing?

1. Determine the Goals You Want to Achieve.

If digital marketing is new to you, it is important to start by identifying and defining your goals, as you will develop a strategy based on those goals.

For example, if your goal is to increase brand awareness, then the strategy is to reach new audiences via social media.

If you want to increase sales on a particular product then you should focus on SEO and copywriting to get website visitors to make purchases on your website.

In addition, you can also use PPC advertising to get website visitors and direct them to the landing page of your website.

2. Determine Your Target Market.

One of the greatest benefits of digital marketing is that you can show your ads to people who have characteristics that match your target market.

But it will not be done if you have not determined your target market and the character they have. So all you have to do is determine your target market first.

3. Determine Budget For All Media.

If you want to focus on inbound marketing such as SEO, social media, and content creation for websites, then you don’t need a high budget.

Because the main focus of inbound marketing is to produce high-quality content to attract your audience.

However, if you focus on outbound marketing techniques such as advertising in online media, buying an email database, you will incur a large amount of money.

4. Balance Between Paid and Free Strategies.

In digital marketing, you can use strategies that don’t cost money, but you can also use paid strategies so that your company’s promotional activities run effectively.

For example, if you want to build a comprehensive buyer persona by identifying the needs of your audience, then you need content to capture data and conversion.

This process will take a long time, up to six months to get the results. With paid advertising, you can probably get there within a month.

Please try both and compare the results you get, within a few months you will find a balance.

5. Create Attractive Marketing Content.

After you know the characteristics of your audience and have determined a budget, continue with creating content to share in the media you use.

This can be in the form of social media posts, blog posts, PPC ads, sponsored content, newsletters, and much more.

Any content that you create must be interesting and follow the character of your audience because the essence of marketing content is to increase brand awareness and get leads.

6. Prioritize Mobile Users.

Another factor that must be considered from digital marketing is mobile users. The number of smartphone users is around 69% of the total number of internet users today, smartphone users also spend more time on the internet than desktop users.

It is therefore very important to tailor your digital ads, web pages, social media images and other digital assets to mobile devices.

If your company has a mobile application that allows users to buy your products or services, that application is also in the scope of digital marketing.

There are many ways to customize your digital marketing assets for mobile users, you must do this so that mobile users also have the same experience as desktop users when accessing your marketing content.

7. Plan Target Keywords.

Digital marketing has always been about reaching a targeted audience through prepared content. However, everything will not run smoothly without careful keyword planning.

Planning for target keywords is very important to optimize the content on a website for SEO and ensure people can find your website in search results for these keywords.

Try planning a list of keywords that have a high number of searches related to your product or service, consider using long-tail keywords for greater opportunities.

Tools Used In Digital Marketing.

Digital marketing will be easier to do if it is supported by tools or software that can help you. There are so many tools available that can even be used for free, in the following we will recommend some tools that are commonly used by digital marketers.

1. Mailchimp For Email Marketing.

Email marketing is very important to maintaining relationships with your customers. Start compiling your email database of your customers or prospects for email marketing.

With more than 12 million users MailChimp is one of the best providers of email marketing and digital marketing tools in the world.

You can use MailChimp for free with up to 2,000 customer contacts. You can get started with the free version of MailChimp first. If you are familiar with email marketing and have more than 2000 email subscribers then you can upgrade to a paid service.

2. Google Analytics To See Website Traffic.

You need to monitor and analyze the development of website or blog visitors. Because the number of visitors and conversions is very important to know.

A tool that can help you get this data is Google Analytics. The tools provided by Google for free can display complete data, you can even set goals to calculate conversions obtained from a marketing campaign.

3. Google Search Console.

People who work as SEO analysts will need tools to monitor the development of a website in search engines.

Halaman mana saja yang sudah di crawl oleh google, apakah ada masalah jika diakses menggunakan smartphone, posisi website di mesin pencari berdasarkan kata kunci dan lain sebagainya.

Google Search Console adalah layanan yang disediakan oleh Google untuk membantu Anda mempertahankan dan memecahkan masalah situs di mesin pencari Google.

Alat ini juga akan memberitahukan Anda jika Google menemukan masalah dalam pengindeksan, spam, atau masalah lainnya.

4. Hootsuite Untuk Mengelola Sosial Media.

Sosial media bisnis kita tak boleh luput dari perhatian, apalagi bisnis Anda memiliki akun di beberapa platform sosial media, seperti Facebook, Twitter, Instagram, Youtube, dan lainnya.

Untuk memudahkan Anda mengelola postingan dan membalas komentar di sosial media, Anda bisa menggunakan Hootsuite untuk mengelola beberapa akun sosial media dalam satu halaman.

Banyak fitur yang disediakan untuk memudahkan Anda seperti, penjadwalan postingan, melihat laporan dan membalas komentar di semua sosial media Anda.

5. Facebook Ads Untuk Beriklan di Facebook.

Facebook Ads menjadi salah satu fitur iklan Facebook yang banyak digunakan oleh digital marketer saat ini. Facebook Ads memungkinkan kita menarget audience Facebook yang sesuai dengan kriteria target market produk kita.

Penargetan audience dapat dipilih berdasarkan demografis, lokasi, minat (interest), dan perilaku (behaviours). Ketika beriklan dengan facebook ads, kita juga bisa sekali gus menampilkan iklan kita di Instagram.

6. Twitter Ads Untuk Beriklan di Twitter.

Tak hanya Facebook Ads, fitur periklanan sosial media yang banyak peminatnya adalah Twitter Ads. Fitur iklan yang disediakan Twitter ini menawarkan beberapa opsi seperti Promoted Tweets, Promoted Accounts, dan Promoted Trends.

Bahkan Twitter juga menawarkan iklan dengan format website cards yang digunakan untuk mendapatkan trafik ke website kita dari twitter dan ajakan untuk menginstall aplikasi.

7. Google Adwords Untuk Beriklan di Google.

Google Adwords adalah fitur untuk menampilkan iklan berbayar (PPC) di hasil pencarian Google. Melalui layanan ini Anda bisa menampilkan iklan Anda di hasil pencarian Google untuk kata kunci tertentu yang relevan dengan bisnis Anda.

Google Adwords juga menjadi salah satu strategi pemasaran periklanan yang menggunakan mesin pencarian Google sebagai media beriklan, yang biasa disebut juga Search Engine Marketing (SEM).

8. Canva Untuk Desain Konten.

Salah satu kunci strategi digital marketing adalah membuat konten yang menarik. Untuk mendapatkan hal tersebut Canva bisa membantu Anda membuat konten yang lebih menarik dengan menggunakan kombinasi grafik, gambar, dan infografis melalui template yang tersedia.

Aplikasi ini sangat mudah digunakan meskipun Anda tidak memiliki kemampuan dalam design graphics.

Kursus Digital Marketing Bersertifikat Gratis.

1. Kursus Digital Marketing Google Digital Garage.

Google Digital Garage adalah kursus digital marketing online gratis yang disediakan oleh Google untuk mereka yang ingin meningkatkan pengetahuan digital marketing tanpa harus membayar.

Jika Anda ingin meningkatkan kemampuan di bidang digital marketing, ada 26 modul yang bisa diikuti di kelas Fundamental of Digital Marketing dalam Google Digital Garage yang terakreditasi oleh The Open University dan Interactive Advertising Bureau Europe.

Silahkan pilih topik yang ingin Anda pelajari atau selesaikan seluruh modul yang ada untuk mendapatkan sertifikasi di akhir kursus online. Kursus digital marketing online ini cocok untuk pemula yang ingin belajar digital marketing.

2. Kursus Digital Marketing Facebook Blueprint.

Facebook Blueprint merupakan tempat yang tepat untuk mempelajari dan mengikuti perkembangan Facebook dalam dunia digital marketing. Kursus ini juga diperbarui secara berkala ketika ada fitur atau perubahan baru pada Facebook.

Facebook Blueprint offers more than 90 courses on various topics such as starting advertising, measuring ad performance, managing ads, increasing online sales, media buying, how to generate leads, and more.

3. HubSpot Academy’s Digital Marketing Course.

HubSpot Academy also provides free online digital marketing courses, where you can hone your skills especially in terms of inbound marketing.

Inbound marketing is a marketing technique used to attract customers through content marketing, social media marketing, SEO and branding.

This course consists of 11 modules consisting of video and text formats, the duration of learning is 4.5 hours. After completing the online course, you will be certified by HubSpot.

Apart from inbound marketing classes, you can also find different digital marketing classes at HubSpot Academy.

4. Google Analytics Academy Digital Marketing Course.

To become a reliable digital marketer, you must deepen your knowledge and skills in using Google Analytics.

Because Google Analytics is an important tool for displaying the data you need in your marketing strategy and business development.

Fortunately, you can hone your skills using Google Analytics tools by joining the Google Analytics Academy.

Apart from being a choice of free online digital marketing courses, another advantage of Google Analytics Academy is that you can choose the type of skinny based on ability levels ranging from beginners to active users.

After attending the Google Analytics Academy you can prepare yourself to take the next Google Analytics Certification to get the certificate.

5. Digital Marketing Course on Udemy.

Udemy is one of the largest certified course platforms in the world. If you are used to taking online courses on the Udemy platform, then taking this class can be the right choice to improve your digital marketing skills.

This online digital marketing course “The Complete Digital Marketing” designed by Rob Percival and Daragh Walsh will help you master various concepts in digital marketing.

Starting from Google Adwords (PPC), Social Media Marketing, Email Marketing, Google Analytics, SEO, and many more. You can also learn other things such as marketing fundamentals, market research and copywriting.

Digital Marketing Ebook Collection.

You can also learn digital marketing by reading books that discuss digital marketing in full. Here are some digital marketing ebooks that we recommend for you to read:

1. Big Book of Digital Marketing.
2. Fifty Shades of Digital Marketing.
3. Understanding Digital Marketing – Marketing Strategies For Engaging the Digital Generation.
4. A step-by-step Guide to Modern Digital Marketing.
5. Digital Marketing Strategy
6. eMarketing The Essential Guide to Marketing in a digital world
7. SEO Book – A new chapter every day
8. The Small Business Online Marketing Guide

If you don’t have the digital marketing ebook above, please send your email address via WhatsApp. Our admin will immediately send the ebooks to you.

Digital Marketing Figures

Many figures are successful when implementing digital marketing, the products and services they offer are selling well in the market.

Here are some figures who have successfully run their businesses using digital marketing:

1. Neil Patel.

Neil Patel is full-time facebook, affiliate, entrepreneur, investor, SEO expert, owner of UberSuggest, CrazyEgg and QuickSprout.

An internet marketing expert who has successfully pursued the digital marketing industry, at the age of three he has succeeded in creating multi-dollar companies from various companies.

2. Jon Loomer.

Jon Loomer is a Facebook marketing coach, writer, speaker, and strategist. He became an early Facebook user for business purposes while working for the National Basketball Association in 2007.

3. Seith Godin.

Seth Godin is the author of 18 books that have become worldwide bestsellers and have been translated into more than 35 languages.

He wrote about the post-industrial revolution, the way ideas spread, marketing, resignations, leadership and most importantly, changing everything.

4. Jon Morrow.

A nickname in the blogging world, Jon Morrow is a very successful blogger who offers real-life, actionable blogging advice for newbies.

His approach to starting a blog is different from most others. That’s part of what makes the technique so attractive and effective.

5. Darren Rowse.

Darren Rowse known online as Problogger is an Australian blogger, speaker, consultant and founder of several blogs and blog networks, including ProBlogger.net and digital-photography-school.com.

6. Guy Kawasaki.

Guy Kawasaki is a venture capitalist, entrepreneur, former employee of Apple and an “Apple Fellow”, namely Apple employees who have made major contributions.

7. Ramit Sethi.

Ramit Singh Sethi is an American personal finance advisor and entrepreneur. Sethi is the author of the 2009 New York Times Best Seller “I Will Teach You to Be Rich”. He is also the founder of GrowthLab.com, owner of IWillTeachYouToBeRich.com, and owner and co-founder of PBworks.

SWS Digital Agency provides digital marketing services that focus on increasing the growth of your company and increasing sales with efficient marketing costs.

Our team will help solve your problem, find the right solution and assist you to get the maximum results.

Contact us via the contact page and visit our Facebook, Instagram and LinkedIn pages to get the latest information and promos.